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The University Of Tennessee Southern Brand Guidelines

Location
Pulaski, Tennessee
Established
2021
Mascot
N/A
Code
TES_NCAA
League
NCAA
Licensing Agency
CLC
The University of Tennessee Southern

Official Brand Colors

Official University Color Palette

Logos & Marks

UT Southern primary logo, orange/black, 3-line text variant, cell 1
Primary Logo
UT Southern primary logo, orange/black, 2-line text variant, cell 2
Primary Logo
UT Southern primary logo, orange/white, 3-line text, dark background variant, cell 3
Primary Logo
UT Southern primary logo, white/white, 2-line text, dark background variant, cell 4
Primary Logo
UT Southern primary logo, black/black, 3-line text variant, cell 5
Primary Logo
UT Southern primary logo, black/black, 2-line text variant, cell 6
Primary Logo
UT Southern primary logo, orange/orange, 3-line text variant, cell 7
Primary Logo
UT Southern primary logo, orange/orange, 2-line text variant, cell 8
Primary Logo
UT Southern primary logo, orange/black, centered variant, cell 9
Primary Logo
UT Southern primary logo, orange/white, centered, dark background variant, cell 10
Primary Logo
UT Southern primary logo, orange/orange, centered variant, cell 11
Primary Logo
UT Southern primary logo, black/black, centered variant, cell 12
Primary Logo
UT Southern primary logo, white/white, centered, dark background variant, cell 13
Primary Logo
UT Southern, full color variant, cell 22
Primary Logo
UT Southern, full color on orange variant, cell 23
Primary Logo
UT Southern, full color on grey variant, cell 24
Primary Logo
UT Southern, white on black variant, cell 25
Primary Logo
UT Southern secondary logo, orange/black, stacked variant, cell 14
Secondary Logo
UT Southern secondary logo, black/black, stacked variant, cell 15
Secondary Logo
UT Southern secondary logo, orange/orange, stacked variant, cell 16
Secondary Logo
UT Southern secondary logo, white/white, stacked, dark background variant, cell 17
Secondary Logo
UT Southern secondary logo, orange/black, horizontal variant, cell 18
Secondary Logo
UT Southern secondary logo, black/black, horizontal variant, cell 19
Secondary Logo
UT Southern secondary logo, orange/orange, horizontal variant, cell 20
Secondary Logo
UT Southern secondary logo, white/white, horizontal, dark background variant, cell 21
Secondary Logo
bird head icon, full color variant, cell 26
Secondary Logo
bird head icon, full color on orange variant, cell 27
Secondary Logo
bird head icon, full color on grey variant, cell 28
Secondary Logo
bird head icon, white on black variant, cell 29
Secondary Logo
hawk icon, full color variant, cell 30
Secondary Logo
hawk icon, full color on orange variant, cell 31
Secondary Logo
hawk icon, white on black variant, cell 32
Secondary Logo
Firehawks wordmark, full color variant, cell 37
Wordmark
Firehawks wordmark, full color on orange variant, cell 38
Wordmark
Firehawks wordmark, full color on grey variant, cell 39
Wordmark
Firehawks wordmark, white on black variant, cell 40
Wordmark
Southern wordmark, full color variant, cell 41
Wordmark
Southern wordmark, full color on orange variant, cell 42
Wordmark
Southern wordmark, full color on grey variant, cell 43
Wordmark
Southern wordmark, white on black variant, cell 44
Wordmark
UT Southern Athletics wordmark, full color variant, cell 45
Wordmark
UT Southern Athletics wordmark, full color on orange variant, cell 46
Wordmark
UT Southern Athletics wordmark, full color on grey variant, cell 47
Wordmark
UT Southern Athletics wordmark, white on black variant, cell 48
Wordmark
UTS lettermark, full color variant, cell 33
Lettermark
UTS lettermark, full color on orange variant, cell 34
Lettermark
UTS lettermark, full color on grey variant, cell 35
Lettermark
UTS lettermark, white on black variant, cell 36
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.