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The University Of Tennessee Health Science Center Brand Guidelines

Location
Memphis, TN
Established
1794
Mascot
N/A
Code
UTHSC_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Logos & Marks

UT Health Science Center, primary, horizontal, full color variant, cell 1
Primary Logo
UT Health Science Center, primary, stacked, full color variant, cell 2
Primary Logo
UT Health Science Center, primary, horizontal, full color variant, cell 3
Primary Logo
UTHSC logo, full color, one line for one unit variant, cell 13
Primary Logo
UTHSC logo, full color, one line for unit variant, cell 14
Primary Logo
UTHSC logo, full color, one line for one unit variant, cell 15
Primary Logo
UTHSC logo, full color, first line for unit second line continued variant, cell 16
Primary Logo
UTHSC logo, full color, one line for unit second line continued variant, cell 17
Primary Logo
UTHSC logo, full color, acronym variant, cell 18
Primary Logo
UTHSC logo, full color, one line unit variant, cell 19
Primary Logo
UTHSC logo, full color, unit name variant, cell 20
Primary Logo
UT Health Science Center, secondary, stacked, full color variant, cell 4
Secondary Logo
UT Health Science Center, secondary, stacked, full color variant, cell 5
Secondary Logo
UT Health Science Center, secondary, horizontal, full color variant, cell 6
Secondary Logo
UT Health Science Center, secondary, horizontal, full color variant, cell 7
Secondary Logo
UT Health Science Center, secondary, horizontal, full color variant, cell 8
Secondary Logo
UTHSC, signature, horizontal, full color variant, cell 9
Secondary Logo
UTHSC, signature, horizontal, orange variant, cell 10
Secondary Logo
UTHSC, signature, stacked, full color variant, cell 11
Secondary Logo
UTHSC, signature, stacked, orange variant, cell 12
Secondary Logo
Dentistry Seal, full color variant, cell 21
Secondary Logo
Dentistry Seal, black and white variant, cell 22
Secondary Logo
Health Sciences Seal, full color variant, cell 23
Secondary Logo
Health Sciences Seal, black and white variant, cell 24
Secondary Logo
Health Professions Seal, full color variant, cell 25
Secondary Logo
Health Professions Seal, black and white variant, cell 26
Secondary Logo
Medicine Seal, full color variant, cell 27
Secondary Logo
Medicine Seal, black and white variant, cell 28
Secondary Logo
Pharmacy Seal, full color variant, cell 29
Secondary Logo
Pharmacy Seal, black and white variant, cell 30
Secondary Logo
Nursing Seal, full color variant, cell 31
Secondary Logo
Nursing Seal, black and white variant, cell 32
Secondary Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Unit Specific Marks Usage

All School Specific Identifiers should come directly from UTHSC. Do not attempt to change font, spacing, thickness, etc. of any part of the marks.

hard rule

Dentistry Seal Color Usage

The University of Tennessee Health Science Center College of Dentistry Seal 1878 is allowed in any color.

hard rule

No Alterations to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

Consumables Licensing

University licenses consumables. Consumables must have expiration date on packaging.

hard rule

Health and Beauty Products Licensing

University licenses health and beauty products.

hard rule

Numbers on Products

University permits numbers on products for resale.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement.

hard rule

Prohibited References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.