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The University Of South Dakota Brand Guidelines

Location
Vermillion, SD
Established
1862
Mascot
Charlie Coyote
Code
SD_NCAA
League
NCAA
Licensing Agency
CLC
The University of South Dakota

Official Brand Colors

Official Color Palette

Logos & Marks

paw print with SD, color variant
Primary LogoLast Updated : 5/21/2026
paw print with SD, black and white variant
Primary LogoLast Updated : 5/21/2026
paw print with SD, white on red background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, horizontal, red SD, black text variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, horizontal, white SD, white text, red background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, horizontal, red SD, white text, black background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, horizontal, black SD, black text variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, horizontal, red SD, white and red text, black background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, stacked, red SD, black text variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, stacked, white SD, white text, red background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, stacked, red SD, white text, black background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, stacked, black SD, black text variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, stacked, red SD, white and red text, black background variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, horizontal, embroidery only variant
Primary LogoLast Updated : 5/21/2026
University of South Dakota logo, stacked, embroidery only variant
Primary LogoLast Updated : 5/21/2026
coyote head, color variant
Secondary LogoLast Updated : 5/21/2026
coyote head, color with red outline variant
Secondary LogoLast Updated : 5/21/2026
coyote head, black and white variant
Secondary LogoLast Updated : 5/21/2026
coyote head, white and black variant
Secondary LogoLast Updated : 5/21/2026
coyote head, color on grey background variant
Secondary LogoLast Updated : 5/21/2026
coyote head, color with red outline on grey background variant
Secondary LogoLast Updated : 5/21/2026
coyote head, black and white on grey background variant
Secondary LogoLast Updated : 5/21/2026
coyote head, white and black on black background variant
Secondary LogoLast Updated : 5/21/2026
coyote head with COYOTES SOUTH DAKOTA wordmark, color variant
Secondary LogoLast Updated : 5/21/2026
coyote head with COYOTES SOUTH DAKOTA wordmark, black and white variant
Secondary LogoLast Updated : 5/21/2026
coyote head with COYOTES wordmark, color variant
Secondary LogoLast Updated : 5/21/2026
coyote head with COYOTES wordmark, black and white variant
Secondary LogoLast Updated : 5/21/2026
coyote head with COYOTES wordmark, white on black background variant
Secondary LogoLast Updated : 5/21/2026
coyote head with SOUTH DAKOTA COYOTES wordmark, color variant
Secondary LogoLast Updated : 5/21/2026
coyote head with SOUTH DAKOTA COYOTES wordmark, black and white variant
Secondary LogoLast Updated : 5/21/2026
coyote head with SOUTH DAKOTA wordmark, color variant
Secondary LogoLast Updated : 5/21/2026
coyote head with SOUTH DAKOTA wordmark, black and white variant
Secondary LogoLast Updated : 5/21/2026
coyote head with SOUTH DAKOTA wordmark, white on black background variant
Secondary LogoLast Updated : 5/21/2026
paw print with SOUTH DAKOTA wordmark, color, stacked variant
Secondary LogoLast Updated : 5/21/2026
paw print with SOUTH DAKOTA wordmark, color, horizontal variant
Secondary LogoLast Updated : 5/21/2026
paw print with SOUTH DAKOTA wordmark, white on black background, horizontal variant
Secondary LogoLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA state outline mark, red/black on white variant
Secondary LogoLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA state outline mark, black on white variant
Secondary LogoLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA state outline mark, grey on white variant
Secondary LogoLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA state outline mark, red/white on black variant
Secondary LogoLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA state outline mark, white on black variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota College of Arts & Sciences logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota College of Arts & Sciences logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Graduate School logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Graduate School logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Beacom School of Business logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Beacom School of Business logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota School of Health Sciences logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota School of Health Sciences logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota School of Education logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota School of Education logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Knudson School of Law logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Knudson School of Law logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Sanford School of Medicine logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Sanford School of Medicine logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Knudson School of Law seal, color variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Knudson School of Law seal, black variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Knudson School of Law seal, reverse variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota College of Fine Arts logo, horizontal lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota College of Fine Arts logo, vertical lockup variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Foundation & Alumni logo, horizontal, red SD variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Foundation & Alumni logo, horizontal, black SD variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Foundation & Alumni logo, stacked, red SD variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota Foundation & Alumni logo, stacked, black SD variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota seal, red variant
Secondary LogoLast Updated : 5/21/2026
University of South Dakota seal, black variant
Secondary LogoLast Updated : 5/21/2026
coyote statue silhouette, brown variant
Secondary LogoLast Updated : 5/21/2026
coyote silhouette, brown variant
Secondary LogoLast Updated : 5/21/2026
howling coyote head, black and white detailed variant
Secondary LogoLast Updated : 5/21/2026
clock tower icon, black variant
Secondary LogoLast Updated : 5/21/2026
clock tower icon with base, black variant
Secondary LogoLast Updated : 5/21/2026
Old Main building illustration, color variant
Secondary LogoLast Updated : 5/21/2026
South Dakota pennant, red and black variant
Secondary LogoLast Updated : 5/21/2026
Yotes hand sign, red variant
Secondary LogoLast Updated : 5/21/2026
Go Yotes foam finger, red variant
Secondary LogoLast Updated : 5/21/2026
COYOTES SOUTH DAKOTA wordmark, red/black on white variant
WordmarkLast Updated : 5/21/2026
COYOTES SOUTH DAKOTA wordmark, black on white variant
WordmarkLast Updated : 5/21/2026
COYOTES SOUTH DAKOTA wordmark, red/white on black variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA COYOTES wordmark, red/black on white variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA COYOTES wordmark, black on white variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA COYOTES wordmark, red/white on black variant
WordmarkLast Updated : 5/21/2026
COYOTES wordmark, red on white variant
WordmarkLast Updated : 5/21/2026
COYOTES wordmark, black on white variant
WordmarkLast Updated : 5/21/2026
COYOTES wordmark, white on black variant
WordmarkLast Updated : 5/21/2026
GO YOTES wordmark, red on white variant
WordmarkLast Updated : 5/21/2026
GO YOTES wordmark, black on white variant
WordmarkLast Updated : 5/21/2026
GO YOTES wordmark, white on black variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA stacked wordmark, red on white variant, cell 1
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA stacked wordmark, black on white variant, cell 1
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA stacked wordmark, white on black variant, cell 1
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA stacked wordmark, red on white variant, cell 2
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA stacked wordmark, black on white variant, cell 2
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA stacked wordmark, white on black variant, cell 2
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA horizontal wordmark, red on white variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA horizontal wordmark, black on white variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA horizontal wordmark, white on black variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA'S TEAM wordmark, red on white variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA'S TEAM wordmark, black on white variant
WordmarkLast Updated : 5/21/2026
SOUTH DAKOTA'S TEAM wordmark, white on black variant
WordmarkLast Updated : 5/21/2026
Yotes script wordmark, red variant
WordmarkLast Updated : 5/21/2026
Yotes script wordmark, black variant
WordmarkLast Updated : 5/21/2026
Yotes script wordmark, white on black variant
WordmarkLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA wordmark, stacked, red/black variant
WordmarkLast Updated : 5/21/2026
WE ARE SOUTH DAKOTA wordmark, horizontal, black variant
WordmarkLast Updated : 5/21/2026
SD interlocking mark, red with black outline variant
LettermarkLast Updated : 5/21/2026
SD interlocking mark, white with red outline, red background variant
LettermarkLast Updated : 5/21/2026
SD interlocking mark, white with black outline variant
LettermarkLast Updated : 5/21/2026
SD interlocking mark, red with white outline, black background variant
LettermarkLast Updated : 5/21/2026
SD mascot logo with SOFTBALL wordmark, sport-specific lockup variant
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players' NIL

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Approved Jersey Numbers

Approved jersey numbers: Football - 1, 15 and 83, 62; Basketball - 3, 10, and 24.

hard rule

University Seal Usage Restriction

Use of the University Seal is limited to primarily hard goods and products targeting Alumni.

conditional rule

SD Mark Usage Condition

Use of the interlocking SD must be accompanied by another USD mark or term such as Coyotes, USD, South Dakota, University of South Dakota, Go Yotes, etc.

hard rule

Sport-Specific Mark Addition

Add sports team name below primary mark for the listed sports.

advisory rule

School and College Mark Color Versions

Different color versions of school and college marks can be accessed on University of South Dakota's JPatton.