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Brand Guidelines

The University of Rhode Island

Location
Kingston, RI
Established
1892
Mascot
Rams
Code
RI_NCAA
League
NCAA
Licensing Agency
CLC
The University of Rhode Island

Official Color Palette

University of Rhode Island Color Palette

Guideline Assets

RI lettermark, blue variant, cell 1
Primary Logo
RI lettermark, navy variant, cell 2
Primary Logo
RI lettermark, light blue variant, cell 3
Primary Logo
RI lettermark, white on navy variant, cell 4
Primary Logo
ram head mascot, navy and white variant, cell 5
Secondary Logo
ram head mascot, navy variant, cell 6
Secondary Logo
ram head mascot, black variant, cell 7
Secondary Logo
ram head mascot, light blue variant, cell 8
Secondary Logo
ram head mascot, white on navy variant, cell 9
Secondary Logo
anchor icon, navy variant, cell 10
Secondary Logo
Think Big We Do slogan lockup, gold and navy variant, cell 17
Secondary Logo
Think Big We Do slogan lockup, navy variant, cell 18
Secondary Logo
Office of the President lockup, navy and gold variant, cell 19
Secondary Logo
University of Rhode Island seal, navy and gold variant, cell 20
Secondary Logo
University of Rhode Island wordmark, horizontal navy variant, cell 11
Wordmark
University of Rhode Island wordmark, horizontal gold variant, cell 12
Wordmark
University of Rhode Island wordmark, horizontal black variant, cell 13
Wordmark
University of Rhode Island wordmark, stacked navy variant, cell 14
Wordmark
University of Rhode Island wordmark, stacked gold variant, cell 15
Wordmark
University of Rhode Island wordmark, stacked black variant, cell 16
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

conditional rule

University Seal Case-by-Case Product Approval

University seal permitted on products for resale (reviewed on a case-by-case basis).

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.