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The University Of Oklahoma Brand Guidelines

Location
Norman, OK
Established
1890
Mascot
Sooners
Code
OKC_NCAA
League
NCAA
Licensing Agency
CLC
The University of Oklahoma

Official Brand Colors

Official University Colors

Logos & Marks

OU lettermark, crimson on white variant, cell 1
Primary LogoLast Updated : 5/22/2026
OU lettermark, white on crimson variant, cell 2
Primary LogoLast Updated : 5/22/2026
OU lettermark, crimson with white outline on grey variant, cell 3
Primary LogoLast Updated : 5/22/2026
OU lettermark, crimson with white outline on black variant, cell 4
Primary LogoLast Updated : 5/22/2026
OU lettermark, black on white variant, cell 5
Primary LogoLast Updated : 5/22/2026
helmet mark, red variant, cell 15
Secondary LogoLast Updated : 5/22/2026
helmet mark, red variant, cell 16
Secondary LogoLast Updated : 5/22/2026
state mark, red on white variant, cell 17
Secondary LogoLast Updated : 5/22/2026
state mark, white on black variant, cell 18
Secondary LogoLast Updated : 5/22/2026
schooner mark, red on white variant, cell 19
Secondary LogoLast Updated : 5/22/2026
schooner mark, white on red variant, cell 20
Secondary LogoLast Updated : 5/22/2026
wheel mark, red on white variant, cell 21
Secondary LogoLast Updated : 5/22/2026
wheel mark, white on red variant, cell 22
Secondary LogoLast Updated : 5/22/2026
institutional word mark, vertical, red variant, cell 23
Secondary LogoLast Updated : 5/22/2026
institutional word mark, vertical, black variant, cell 24
Secondary LogoLast Updated : 5/22/2026
institutional word mark, horizontal, red variant, cell 25
Secondary LogoLast Updated : 5/22/2026
institutional word mark, horizontal, black variant, cell 26
Secondary LogoLast Updated : 5/22/2026
seed sower, black variant, cell 27
Secondary LogoLast Updated : 5/22/2026
university seal, black variant, cell 28
Secondary LogoLast Updated : 5/22/2026
OKLAHOMA wordmark, crimson on white variant, cell 6
WordmarkLast Updated : 5/22/2026
OKLAHOMA wordmark, white on crimson variant, cell 7
WordmarkLast Updated : 5/22/2026
OKLAHOMA wordmark, crimson with white outline on black variant, cell 8
WordmarkLast Updated : 5/22/2026
SOONERS wordmark, crimson on white variant, cell 9
WordmarkLast Updated : 5/22/2026
SOONERS wordmark, white on crimson variant, cell 10
WordmarkLast Updated : 5/22/2026
SOONERS wordmark, crimson with white outline on black variant, cell 11
WordmarkLast Updated : 5/22/2026
BOOMER SOONER wordmark, crimson on white variant, cell 12
WordmarkLast Updated : 5/22/2026
BOOMER SOONER wordmark, white on crimson variant, cell 13
WordmarkLast Updated : 5/22/2026
BOOMER SOONER wordmark, crimson with white outline on black variant, cell 14
WordmarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Drugs or Tobacco References

No references to drugs or tobacco related products may be used in conjunction with University marks.

hard rule

Interlocking OU on Dark Backgrounds

When a mark is used on a background that is 50% black or darker, use the versions of the interlocking OU with a white outline or the all white version of the interlocking OU.

hard rule

Seal and Seed Sower Product Restriction

The University seal and Seed Sower are not permitted on products for resale (limited use: reviewed on a case-by-case basis).

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

conditional rule

Mascot Caricatures Limited Use

Mascot caricatures are permitted (limited use: reviewed on a case-by-case basis).

hard rule

Brand Attribute Restriction

OU will not approve any designs that contradict its key brand attributes: timeless, classic, tradition-rich.

hard rule

No Alterations to American Flag

OU does not approve alterations to the American flag.

hard rule

Interlocking OU Orientation Restriction

The interlocking OU should never be turned upside down or rotated.

hard rule

Interlocking OU Coverage Restriction

The interlocking OU should not be covered by any word/phrase, graphic, etc.

hard rule

Marks Not Used to Replace Letters

Marks of The University of Oklahoma should never be used to replace letters in a word (Ex: yOUr).