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The University Of Arizona Brand Guidelines

Location
Tucson, AZ
Established
1885
Mascot
N/A
Code
ARZ_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official University Color Palette

Logos & Marks

Hand Mark, red with blue outline variant, cell 22
Secondary Logo
Wildcat Mark, blue and white variant, cell 23
Secondary Logo
Wildcat Mark, white and blue variant, cell 24
Secondary Logo
Wildcat Sugar Skull Mark, black and white variant, cell 25
Secondary Logo
Wildcat Sugar Skull Mark, white, red, and blue variant, cell 26
Secondary Logo
A lettermark with The University of Arizona wordmark, full color stacked variant, cell 29
Secondary Logo
A lettermark with The University of Arizona wordmark, reverse on navy stacked variant, cell 31
Secondary Logo
A lettermark with The University of Arizona wordmark, reverse on red stacked variant, cell 33
Secondary Logo
A lettermark with The University of Arizona wordmark, full color horizontal variant, cell 34
Secondary Logo
A lettermark with The University of Arizona wordmark, reverse on navy horizontal variant, cell 35
Secondary Logo
A lettermark with The University of Arizona wordmark, reverse on red horizontal variant, cell 36
Secondary Logo
Wilbur Wildcat head, full color variant, cell 40
Secondary Logo
Wilma Wildcat head, full color variant, cell 41
Secondary Logo
Wilbur Wildcat full body, full color variant, cell 42
Secondary Logo
Wilbur Wildcat full body alternate, full color variant, cell 43
Secondary Logo
Wilma Wildcat full body, full color variant, cell 44
Secondary Logo
Wilbur Wildcat full body golf, full color variant, cell 45
Secondary Logo
Wilma Wildcat full body golf, full color variant, cell 46
Secondary Logo
A logo with Arizona wordmark, red and navy variant, cell 72
Secondary Logo
A logo with Arizona wordmark, red and white outline on navy variant, cell 73
Secondary Logo
A logo with Arizona wordmark, white and navy outline on navy variant, cell 74
Secondary Logo
A logo with Arizona wordmark, red and navy outline on navy variant, cell 75
Secondary Logo
A logo with Arizona wordmark, white and navy outline on red variant, cell 76
Secondary Logo
A logo with Arizona wordmark, white and red outline on red variant, cell 77
Secondary Logo
A logo with Arizona wordmark, navy and red outline on red variant, cell 78
Secondary Logo
A logo on state outline, red and navy variant, cell 79
Secondary Logo
A logo on state outline, white and navy outline on navy variant, cell 80
Secondary Logo
A logo on state outline, navy and red outline on red variant, cell 81
Secondary Logo
Arizona wordmark with A logo on state outline, navy and red variant, cell 82
Secondary Logo
Arizona wordmark with A logo on state outline, white and navy outline on navy variant, cell 83
Secondary Logo
Arizona wordmark with A logo on state outline, white and navy outline on red variant, cell 84
Secondary Logo
Arizona wordmark with A logo on state outline, red and navy variant, cell 85
Secondary Logo
Arizona wordmark with A logo on state outline, red and white outline on navy variant, cell 86
Secondary Logo
Arizona wordmark with A logo on state outline, white and red outline on red variant, cell 87
Secondary Logo
Arizona script wordmark, red variant, cell 7
Wordmark
Wildcats script wordmark, red variant, cell 8
Wordmark
Arizona script wordmark, white variant, cell 9
Wordmark
Wildcats script wordmark, white variant, cell 10
Wordmark
Arizona script wordmark, blue variant, cell 11
Wordmark
Wildcats script wordmark, blue variant, cell 12
Wordmark
Zona script wordmark, red variant, cell 13
Wordmark
Bear Down script wordmark, red variant, cell 14
Wordmark
Cats script wordmark, red variant, cell 15
Wordmark
Zona script wordmark, white variant, cell 16
Wordmark
Bear Down script wordmark, white variant, cell 17
Wordmark
Cats script wordmark, white variant, cell 18
Wordmark
Zona script wordmark, blue variant, cell 19
Wordmark
Bear Down script wordmark, blue variant, cell 20
Wordmark
Cats script wordmark, blue variant, cell 21
Wordmark
The University of Arizona wordmark, full color variant, cell 37
Wordmark
ZonaZoo wordmark, full color variant, cell 38
Wordmark
ZonaZoo wordmark, red variant, cell 39
Wordmark
Arizona wordmark, full color variant, cell 50
Wordmark
Arizona wordmark, reverse on navy variant, cell 51
Wordmark
Arizona wordmark, reverse on red variant, cell 52
Wordmark
Arizona wordmark, red variant, cell 53
Wordmark
Wildcats wordmark, full color variant, cell 54
Wordmark
Wildcats wordmark, reverse on navy variant, cell 55
Wordmark
Wildcats wordmark, reverse on red variant, cell 56
Wordmark
Wildcats wordmark, navy variant, cell 57
Wordmark
Zona wordmark, full color variant, cell 58
Wordmark
Zona wordmark, reverse on navy variant, cell 59
Wordmark
Zona wordmark, reverse on red variant, cell 60
Wordmark
Zona wordmark, red variant, cell 61
Wordmark
Cats wordmark, full color variant, cell 62
Wordmark
Cats wordmark, reverse on navy variant, cell 63
Wordmark
Cats wordmark, reverse on red variant, cell 64
Wordmark
Cats wordmark, navy variant, cell 65
Wordmark
Arizona Wildcats wordmark, red and navy variant, cell 66
Wordmark
Arizona Wildcats wordmark, red and white outline on navy variant, cell 67
Wordmark
Arizona Wildcats wordmark, red and navy outline on red variant, cell 68
Wordmark
Bear Down wordmark, red and navy variant, cell 69
Wordmark
Bear Down wordmark, red and white outline on navy variant, cell 70
Wordmark
Bear Down wordmark, navy and red outline on red variant, cell 71
Wordmark
A lettermark, red with blue outline variant, cell 1
Lettermark
A lettermark, white with black outline variant, cell 2
Lettermark
A lettermark, red with white outline variant, cell 3
Lettermark
A lettermark, white with blue outline variant, cell 4
Lettermark
A lettermark, red with white outline variant, cell 5
Lettermark
A lettermark, red with blue outline variant, cell 6
Lettermark
A lettermark, full color variant, cell 28
Lettermark
A lettermark, reverse on navy variant, cell 30
Lettermark
A lettermark, reverse on red variant, cell 32
Lettermark
Football Helmet, white with A lettermark variant, cell 27
Sport Logo
A lettermark on basketball, full color variant, cell 47
Sport Logo
A lettermark on basketball, reverse on navy variant, cell 48
Sport Logo
A lettermark on basketball, reverse on red variant, cell 49
Sport Logo
A logo with Basketball wordmark, red and navy variant, cell 88
Sport Logo
A logo with Baseball wordmark, red and white outline on navy variant, cell 89
Sport Logo
A logo with Golf wordmark, white and navy outline on red variant, cell 90
Sport Logo
Arizona wordmark with Football wordmark, navy and red variant, cell 91
Sport Logo
Arizona wordmark with Soccer wordmark, red and white outline on navy variant, cell 92
Sport Logo
Arizona wordmark with Track & Field wordmark, navy and white outline on red variant, cell 93
Sport Logo
Arizona wordmark with Gymnastics wordmark, red and navy variant, cell 94
Sport Logo
Arizona wordmark with Softball wordmark, red and navy outline on navy variant, cell 95
Sport Logo
Arizona wordmark with Volleyball wordmark, red and navy outline on red variant, cell 96
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Never Use Just 'University of Arizona®'

Never use just 'University of Arizona®'.

hard rule

Old Main Image Restriction

The image of Old Main (including logos, photographs, renderings, paintings, etc.) is federally registered trademark of The University of Arizona and may not be used without prior written authorization from The University of Arizona's Office of Trademarks and Licensing.

hard rule

Script Marks Orientation and Colorway

Script marks can be used horizontally or diagonally in any colorway (represented in primary script mark section).

hard rule

Fight Song Licensing

"Bear Down Arizona" fight song is available and issued through the Office of Trademarks and Licensing.

conditional rule

Consumables Licensing

University licenses consumables (must have expiration date on packaging; reviewed on case-by-case basis).

hard rule

Health and Beauty Products Licensing Restriction

University does not license health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

conditional rule

Mascot Caricatures Permission

Mascot caricatures permitted (reviewed on case-by-case basis).

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with additional agreement.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.