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The University Of Alabama Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
AL_NCAA
League
NCAA
Licensing Agency
CLC
The University of Alabama

Official Brand Colors

Logos & Marks

A lettermark, crimson variant, cell 1
Primary LogoLast Updated : 5/22/2026
circle mark, crimson variant, cell 3
Secondary LogoLast Updated : 5/22/2026
circle mark, black variant, cell 4
Secondary LogoLast Updated : 5/22/2026
elephant head with Alabama Crimson Tide, crimson variant, cell 5
Secondary LogoLast Updated : 5/22/2026
elephant head with Alabama Crimson Tide, black variant, cell 6
Secondary LogoLast Updated : 5/22/2026
elephant head with Bama, crimson variant, cell 7
Secondary LogoLast Updated : 5/22/2026
elephant head with Bama, black variant, cell 8
Secondary LogoLast Updated : 5/22/2026
elephant head with A, crimson variant, cell 13
Secondary LogoLast Updated : 5/22/2026
elephant head with A, black variant, cell 14
Secondary LogoLast Updated : 5/22/2026
elephant head front, crimson variant, cell 15
Secondary LogoLast Updated : 5/22/2026
elephant head front, black variant, cell 16
Secondary LogoLast Updated : 5/22/2026
helmet mark, crimson left variant, cell 25
Secondary LogoLast Updated : 5/22/2026
helmet mark, crimson right variant, cell 26
Secondary LogoLast Updated : 5/22/2026
school seal, black variant, cell 27
Secondary LogoLast Updated : 5/22/2026
Big Al mascot, full body variant, cell 28
Secondary LogoLast Updated : 5/22/2026
Big Al mascot, full body on crimson variant, cell 29
Secondary LogoLast Updated : 5/22/2026
Bama wordmark, crimson variant, cell 9
WordmarkLast Updated : 5/22/2026
Bama wordmark, black variant, cell 10
WordmarkLast Updated : 5/22/2026
Alabama Crimson Tide wordmark, crimson stacked variant, cell 11
WordmarkLast Updated : 5/22/2026
Alabama Crimson Tide wordmark, black stacked variant, cell 12
WordmarkLast Updated : 5/22/2026
The University of Alabama wordmark, crimson variant, cell 17
WordmarkLast Updated : 5/22/2026
The University of Alabama wordmark, black variant, cell 18
WordmarkLast Updated : 5/22/2026
Alabama Crimson Tide wordmark, crimson variant, cell 19
WordmarkLast Updated : 5/22/2026
Alabama Crimson Tide wordmark, black variant, cell 20
WordmarkLast Updated : 5/22/2026
Roll Tide wordmark, crimson script variant, cell 21
WordmarkLast Updated : 5/22/2026
Roll Tide wordmark, black script variant, cell 22
WordmarkLast Updated : 5/22/2026
Roll Tide wordmark, white script on crimson variant, cell 23
WordmarkLast Updated : 5/22/2026
Roll Tide wordmark, white script on crimson variant, cell 24
WordmarkLast Updated : 5/22/2026
A lettermark, white on crimson variant, cell 2
LettermarkLast Updated : 5/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

conditional rule

University seal permitted on products for resale (case-by-case)

University seal permitted on products for resale, reviewed on a case-by-case basis.

hard rule

No alterations or overlaying graphics to seal

No alterations or overlaying graphics to seal permitted.

hard rule

No use of current players' name, image, or likeness in violation of NCAA rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No references to alcohol, drugs, or tobacco with University marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No houndstooth pattern with Alabama marks without special license

Licensees are not permitted to use the houndstooth pattern in conjunction with Alabama marks without a special license type.

hard rule

Numbers permitted on products for resale

University permits numbers on products for resale.

hard rule

Mascot caricatures permitted

Mascot caricatures permitted.