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Texas Tech University Brand Guidelines

Location
Lubbock, TX
Established
1923
Mascot
Masked Raider (Live)Red Raider (Cartoon)
Code
TT_NCAA
League
NCAA
Licensing Agency
CLC
Texas Tech University

Official Brand Colors

Primary Color Palette

Secondary Color Palette

Logos & Marks

Double T, Raider Red variant, cell 1
Primary Logo
Double T, white on black variant, cell 2
Primary Logo
Double T, red on black variant, cell 3
Primary Logo
Double T, black on white variant, cell 4
Primary Logo
Double T, red on white variant, cell 5
Primary Logo
Double T, red on white variant, cell 6
Primary Logo
Double T, black/red variant, cell 91
Primary Logo
Double T, white/red on red variant, cell 92
Primary Logo
Double T, red/white on black variant, cell 93
Primary Logo
Double T, red/black variant, cell 94
Primary Logo
Double T, white/red on grey variant, cell 95
Primary Logo
Double T, black/red on light grey variant, cell 96
Primary Logo
Double T, red/black variant, cell 135
Primary Logo
Double T, outline variant, cell 136
Primary Logo
Masked Rider, standard variant, cell 7
Secondary Logo
Masked Rider + Double T, standard variant, cell 8
Secondary Logo
Masked Rider + Double T, reverse variant, cell 9
Secondary Logo
Raiderland, standard variant, cell 10
Secondary Logo
Raiderland, reverse variant, cell 11
Secondary Logo
Raider Red, full color variant, cell 12
Secondary Logo
Raider Red, red/black variant, cell 13
Secondary Logo
Raider Red, simplified variant, cell 14
Secondary Logo
Guns Up, standard variant, cell 15
Secondary Logo
Guns Up, reverse variant, cell 16
Secondary Logo
Helmet, black variant, cell 17
Secondary Logo
Helmet, white variant, cell 18
Secondary Logo
Helmet, black reverse variant, cell 19
Secondary Logo
Helmet, white reverse variant, cell 20
Secondary Logo
Lone Rider Spirit Mark, Texas Tech wordmark variant, cell 21
Secondary Logo
Lone Rider Spirit Mark, Tech wordmark variant, cell 22
Secondary Logo
Lone Rider Spirit Mark, Texas Tech wordmark reverse variant, cell 23
Secondary Logo
Lone Rider Spirit Mark, Tech wordmark reverse variant, cell 24
Secondary Logo
Double T Texas Tech logo, stacked variant, cell 50
Secondary Logo
Double T Red Raiders logo, stacked, red background variant, cell 51
Secondary Logo
Double T Texas Tech logo, horizontal, black background variant, cell 52
Secondary Logo
Double T Texas Tech logo, stacked, red/black variant, cell 53
Secondary Logo
Double T Red Raiders logo, stacked, grey background variant, cell 54
Secondary Logo
Double T Texas Tech logo, horizontal, grey background variant, cell 55
Secondary Logo
Double T Red Raiders logo, horizontal, grey background variant, cell 56
Secondary Logo
Double T Red Raiders logo, horizontal variant, cell 57
Secondary Logo
The Rawls Course wordmark, script variant, cell 85
Secondary Logo
Double T The Rawls Course logo, red background variant, cell 86
Secondary Logo
Double T The Rawls Course logo, black background variant, cell 87
Secondary Logo
Double T The Rawls Course logo, standard variant, cell 88
Secondary Logo
Double T The Rawls Course logo, grey background variant, cell 89
Secondary Logo
The Rawls Course wordmark, grey background variant, cell 90
Secondary Logo
Masked Rider, black/red variant, cell 97
Secondary Logo
Masked Rider, white/red on red variant, cell 98
Secondary Logo
Masked Rider, red/white on black variant, cell 99
Secondary Logo
Masked Rider, black/red on light grey variant, cell 100
Secondary Logo
Masked Rider with Double T, black/red variant, cell 101
Secondary Logo
Masked Rider with Double T, white/red on red variant, cell 102
Secondary Logo
Masked Rider with Double T, red/white on black variant, cell 103
Secondary Logo
Masked Rider with Double T, black/red on light grey variant, cell 104
Secondary Logo
Double T with Texas state, black/red variant, cell 123
Secondary Logo
Double T with Texas state, white/red on red variant, cell 124
Secondary Logo
Double T with Texas state, red/white on black variant, cell 125
Secondary Logo
Double T with Texas state, red/black variant, cell 126
Secondary Logo
Double T with Texas state, white/red on grey variant, cell 127
Secondary Logo
Double T with Texas state, black/red on light grey variant, cell 128
Secondary Logo
University Seal, full color variant, cell 137
Secondary Logo
University Seal, black/white variant, cell 138
Secondary Logo
University Seal, outline variant, cell 139
Secondary Logo
Texas Tech University Health Sciences Center logo, stacked variant, cell 140
Secondary Logo
Texas Tech University Health Sciences Center logo, horizontal variant, cell 141
Secondary Logo
Texas Tech wordmark, stacked variant, cell 35
Wordmark
Texas Tech wordmark, script variant, cell 36
Wordmark
Red Raiders wordmark, red background variant, cell 37
Wordmark
Tech wordmark, red outline variant, cell 38
Wordmark
Tech wordmark, white outline, black background variant, cell 39
Wordmark
Lady Raiders wordmark, script variant, cell 40
Wordmark
Red Raiders wordmark, script variant, cell 41
Wordmark
Texas Tech wordmark, horizontal variant, cell 42
Wordmark
Texas Tech Red Raiders wordmark, stacked, black background variant, cell 43
Wordmark
Red Raiders wordmark, white, grey background variant, cell 44
Wordmark
Tech wordmark, script, grey background variant, cell 45
Wordmark
Matadors wordmark, script, grey background variant, cell 46
Wordmark
Texas Tech Red Raiders wordmark, horizontal, grey background variant, cell 47
Wordmark
Texas Tech Red Raiders wordmark, stacked variant, cell 48
Wordmark
Texas Tech Red Raiders wordmark, stacked, red/black variant, cell 49
Wordmark
Raiderland wordmark, red background variant, cell 74
Wordmark
1923 wordmark, red background variant, cell 75
Wordmark
Guns Up wordmark, black background variant, cell 76
Wordmark
Wreck'em Tech wordmark, standard variant, cell 77
Wordmark
Fearless Champions wordmark, grey background variant, cell 78
Wordmark
Wreck'em wordmark, grey background variant, cell 79
Wordmark
Raider Power wordmark, grey background variant, cell 80
Wordmark
Fight Raiders Fight! wordmark, standard variant, cell 81
Wordmark
LBK wordmark, standard variant, cell 82
Wordmark
806 wordmark, standard variant, cell 83
Wordmark
Hub City wordmark, standard variant, cell 84
Wordmark
TEXAS TECH wordmark, black/red variant, cell 105
Wordmark
TEXAS TECH wordmark, white/red on red variant, cell 106
Wordmark
TEXAS TECH wordmark, red/white on black variant, cell 107
Wordmark
TEXAS TECH wordmark, red/black variant, cell 108
Wordmark
TEXAS TECH wordmark, white/red on grey variant, cell 109
Wordmark
TEXAS TECH wordmark, black/red on light grey variant, cell 110
Wordmark
MATADORS wordmark, black/red variant, cell 111
Wordmark
MATADORS wordmark, white/red on red variant, cell 112
Wordmark
MATADORS wordmark, red/white on black variant, cell 113
Wordmark
MATADORS wordmark, red/black variant, cell 114
Wordmark
MATADORS wordmark, white/red on grey variant, cell 115
Wordmark
MATADORS wordmark, black/red on light grey variant, cell 116
Wordmark
TECH wordmark, black/red variant, cell 117
Wordmark
TECH wordmark, white/red on red variant, cell 118
Wordmark
TECH wordmark, red/white on black variant, cell 119
Wordmark
TECH wordmark, red/black variant, cell 120
Wordmark
TECH wordmark, white/red on grey variant, cell 121
Wordmark
TECH wordmark, black/red on light grey variant, cell 122
Wordmark
Double T, Breast Cancer Awareness pink variant, cell 25
Lettermark
Double T, Breast Cancer Awareness reverse variant, cell 26
Lettermark
Double T, Breast Cancer Awareness reverse variant, cell 27
Lettermark
Double T, St. Patrick's Day green variant, cell 28
Lettermark
Double T, St. Patrick's Day reverse variant, cell 29
Lettermark
Double T, St. Patrick's Day reverse variant, cell 30
Lettermark
Double T, Lone Star flag variant, cell 31
Lettermark
Double T, Lone Star map variant, cell 32
Lettermark
Double T, Stars & Stripes flag variant, cell 33
Lettermark
Double T, Stars & Stripes map variant, cell 34
Lettermark
TTU lettermark, black/red variant, cell 129
Lettermark
TTU lettermark, white/red on red variant, cell 130
Lettermark
TTU lettermark, red/white on black variant, cell 131
Lettermark
TTU lettermark, red/black variant, cell 132
Lettermark
TTU lettermark, white/red on grey variant, cell 133
Lettermark
TTU lettermark, black/red on light grey variant, cell 134
Lettermark
Texas Tech Football wordmark, horizontal variant, cell 58
Sport Logo
Texas Tech Baseball wordmark, horizontal, red background variant, cell 59
Sport Logo
Red Raider Basketball wordmark, horizontal, black background variant, cell 60
Sport Logo
Texas Tech Softball wordmark, horizontal variant, cell 61
Sport Logo
Red Raider Soccer wordmark, horizontal, grey background variant, cell 62
Sport Logo
Texas Tech Basketball wordmark, horizontal, grey background variant, cell 63
Sport Logo
Lady Raider Basketball wordmark, horizontal, grey background variant, cell 64
Sport Logo
Texas Tech Football wordmark, stacked variant, cell 65
Sport Logo
Double T Track & Field logo, stacked variant, cell 66
Sport Logo
Double T Volleyball logo, stacked, red background variant, cell 67
Sport Logo
Double T Basketball logo, horizontal, black background variant, cell 68
Sport Logo
Double T Soccer logo, horizontal variant, cell 69
Sport Logo
Double T Basketball logo, stacked, grey background variant, cell 70
Sport Logo
Double T Football logo, stacked, grey background variant, cell 71
Sport Logo
Double T Baseball logo, stacked, grey background variant, cell 72
Sport Logo
Double T Softball logo, horizontal variant, cell 73
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Permitted Numbers for Resale

University permits select numbers on products for resale: 1 and 23 only.

conditional rule

Mascot Caricature Approval

Mascot caricatures permitted with mascot committee approval.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products without appropriate licensing.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Infringing Designs

University will not allow designs that infringe on another entity, design, etc.

hard rule

Athletics Marks and Fonts Restriction

The primary, secondary, and tertiary marks, along with the custom fonts shown on this art sheet, are exclusively designated for use by Texas Tech Athletics and its licensed partners. These assets are not intended for use by other university departments. The fonts may not be used independently to create custom designs.