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Texas Tech University Brand Guidelines

Location
Lubbock, TX
Established
1923
Mascot
Masked Raider (Live)Red Raider (Cartoon)
Code
TT_NCAA
League
NCAA
Licensing Agency
CLC
Texas Tech University

Official Brand Colors

Primary Color Palette

Secondary Color Palette

Logos & Marks

Double T, Raider Red variant, cell 1
Primary LogoLast Updated : 5/22/2026
Double T, white on black variant, cell 2
Primary LogoLast Updated : 5/22/2026
Double T, red on black variant, cell 3
Primary LogoLast Updated : 5/22/2026
Double T, black on white variant, cell 4
Primary LogoLast Updated : 5/22/2026
Double T, red on white variant, cell 5
Primary LogoLast Updated : 5/22/2026
Double T, red on white variant, cell 6
Primary LogoLast Updated : 5/22/2026
Double T, black/red variant, cell 91
Primary LogoLast Updated : 5/22/2026
Double T, white/red on red variant, cell 92
Primary LogoLast Updated : 5/22/2026
Double T, red/white on black variant, cell 93
Primary LogoLast Updated : 5/22/2026
Double T, red/black variant, cell 94
Primary LogoLast Updated : 5/22/2026
Double T, white/red on grey variant, cell 95
Primary LogoLast Updated : 5/22/2026
Double T, black/red on light grey variant, cell 96
Primary LogoLast Updated : 5/22/2026
Double T, red/black variant, cell 135
Primary LogoLast Updated : 5/22/2026
Double T, outline variant, cell 136
Primary LogoLast Updated : 5/22/2026
Masked Rider, standard variant, cell 7
Secondary LogoLast Updated : 5/22/2026
Masked Rider + Double T, standard variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Masked Rider + Double T, reverse variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Raiderland, standard variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Raiderland, reverse variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Raider Red, full color variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Raider Red, red/black variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Raider Red, simplified variant, cell 14
Secondary LogoLast Updated : 5/22/2026
Guns Up, standard variant, cell 15
Secondary LogoLast Updated : 5/22/2026
Guns Up, reverse variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Helmet, black variant, cell 17
Secondary LogoLast Updated : 5/22/2026
Helmet, white variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Helmet, black reverse variant, cell 19
Secondary LogoLast Updated : 5/22/2026
Helmet, white reverse variant, cell 20
Secondary LogoLast Updated : 5/22/2026
Lone Rider Spirit Mark, Texas Tech wordmark variant, cell 21
Secondary LogoLast Updated : 5/22/2026
Lone Rider Spirit Mark, Tech wordmark variant, cell 22
Secondary LogoLast Updated : 5/22/2026
Lone Rider Spirit Mark, Texas Tech wordmark reverse variant, cell 23
Secondary LogoLast Updated : 5/22/2026
Lone Rider Spirit Mark, Tech wordmark reverse variant, cell 24
Secondary LogoLast Updated : 5/22/2026
Double T Texas Tech logo, stacked variant, cell 50
Secondary LogoLast Updated : 5/22/2026
Double T Red Raiders logo, stacked, red background variant, cell 51
Secondary LogoLast Updated : 5/22/2026
Double T Texas Tech logo, horizontal, black background variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Double T Texas Tech logo, stacked, red/black variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Double T Red Raiders logo, stacked, grey background variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Double T Texas Tech logo, horizontal, grey background variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Double T Red Raiders logo, horizontal, grey background variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Double T Red Raiders logo, horizontal variant, cell 57
Secondary LogoLast Updated : 5/22/2026
The Rawls Course wordmark, script variant, cell 85
Secondary LogoLast Updated : 5/22/2026
Double T The Rawls Course logo, red background variant, cell 86
Secondary LogoLast Updated : 5/22/2026
Double T The Rawls Course logo, black background variant, cell 87
Secondary LogoLast Updated : 5/22/2026
Double T The Rawls Course logo, standard variant, cell 88
Secondary LogoLast Updated : 5/22/2026
Double T The Rawls Course logo, grey background variant, cell 89
Secondary LogoLast Updated : 5/22/2026
The Rawls Course wordmark, grey background variant, cell 90
Secondary LogoLast Updated : 5/22/2026
Masked Rider, black/red variant, cell 97
Secondary LogoLast Updated : 5/22/2026
Masked Rider, white/red on red variant, cell 98
Secondary LogoLast Updated : 5/22/2026
Masked Rider, red/white on black variant, cell 99
Secondary LogoLast Updated : 5/22/2026
Masked Rider, black/red on light grey variant, cell 100
Secondary LogoLast Updated : 5/22/2026
Masked Rider with Double T, black/red variant, cell 101
Secondary LogoLast Updated : 5/22/2026
Masked Rider with Double T, white/red on red variant, cell 102
Secondary LogoLast Updated : 5/22/2026
Masked Rider with Double T, red/white on black variant, cell 103
Secondary LogoLast Updated : 5/22/2026
Masked Rider with Double T, black/red on light grey variant, cell 104
Secondary LogoLast Updated : 5/22/2026
Double T with Texas state, black/red variant, cell 123
Secondary LogoLast Updated : 5/22/2026
Double T with Texas state, white/red on red variant, cell 124
Secondary LogoLast Updated : 5/22/2026
Double T with Texas state, red/white on black variant, cell 125
Secondary LogoLast Updated : 5/22/2026
Double T with Texas state, red/black variant, cell 126
Secondary LogoLast Updated : 5/22/2026
Double T with Texas state, white/red on grey variant, cell 127
Secondary LogoLast Updated : 5/22/2026
Double T with Texas state, black/red on light grey variant, cell 128
Secondary LogoLast Updated : 5/22/2026
University Seal, full color variant, cell 137
Secondary LogoLast Updated : 5/22/2026
University Seal, black/white variant, cell 138
Secondary LogoLast Updated : 5/22/2026
University Seal, outline variant, cell 139
Secondary LogoLast Updated : 5/22/2026
Texas Tech University Health Sciences Center logo, stacked variant, cell 140
Secondary LogoLast Updated : 5/22/2026
Texas Tech University Health Sciences Center logo, horizontal variant, cell 141
Secondary LogoLast Updated : 5/22/2026
Texas Tech wordmark, stacked variant, cell 35
WordmarkLast Updated : 5/22/2026
Texas Tech wordmark, script variant, cell 36
WordmarkLast Updated : 5/22/2026
Red Raiders wordmark, red background variant, cell 37
WordmarkLast Updated : 5/22/2026
Tech wordmark, red outline variant, cell 38
WordmarkLast Updated : 5/22/2026
Tech wordmark, white outline, black background variant, cell 39
WordmarkLast Updated : 5/22/2026
Lady Raiders wordmark, script variant, cell 40
WordmarkLast Updated : 5/22/2026
Red Raiders wordmark, script variant, cell 41
WordmarkLast Updated : 5/22/2026
Texas Tech wordmark, horizontal variant, cell 42
WordmarkLast Updated : 5/22/2026
Texas Tech Red Raiders wordmark, stacked, black background variant, cell 43
WordmarkLast Updated : 5/22/2026
Red Raiders wordmark, white, grey background variant, cell 44
WordmarkLast Updated : 5/22/2026
Tech wordmark, script, grey background variant, cell 45
WordmarkLast Updated : 5/22/2026
Matadors wordmark, script, grey background variant, cell 46
WordmarkLast Updated : 5/22/2026
Texas Tech Red Raiders wordmark, horizontal, grey background variant, cell 47
WordmarkLast Updated : 5/22/2026
Texas Tech Red Raiders wordmark, stacked variant, cell 48
WordmarkLast Updated : 5/22/2026
Texas Tech Red Raiders wordmark, stacked, red/black variant, cell 49
WordmarkLast Updated : 5/22/2026
Raiderland wordmark, red background variant, cell 74
WordmarkLast Updated : 5/22/2026
1923 wordmark, red background variant, cell 75
WordmarkLast Updated : 5/22/2026
Guns Up wordmark, black background variant, cell 76
WordmarkLast Updated : 5/22/2026
Wreck'em Tech wordmark, standard variant, cell 77
WordmarkLast Updated : 5/22/2026
Fearless Champions wordmark, grey background variant, cell 78
WordmarkLast Updated : 5/22/2026
Wreck'em wordmark, grey background variant, cell 79
WordmarkLast Updated : 5/22/2026
Raider Power wordmark, grey background variant, cell 80
WordmarkLast Updated : 5/22/2026
Fight Raiders Fight! wordmark, standard variant, cell 81
WordmarkLast Updated : 5/22/2026
LBK wordmark, standard variant, cell 82
WordmarkLast Updated : 5/22/2026
806 wordmark, standard variant, cell 83
WordmarkLast Updated : 5/22/2026
Hub City wordmark, standard variant, cell 84
WordmarkLast Updated : 5/22/2026
TEXAS TECH wordmark, black/red variant, cell 105
WordmarkLast Updated : 5/22/2026
TEXAS TECH wordmark, white/red on red variant, cell 106
WordmarkLast Updated : 5/22/2026
TEXAS TECH wordmark, red/white on black variant, cell 107
WordmarkLast Updated : 5/22/2026
TEXAS TECH wordmark, red/black variant, cell 108
WordmarkLast Updated : 5/22/2026
TEXAS TECH wordmark, white/red on grey variant, cell 109
WordmarkLast Updated : 5/22/2026
TEXAS TECH wordmark, black/red on light grey variant, cell 110
WordmarkLast Updated : 5/22/2026
MATADORS wordmark, black/red variant, cell 111
WordmarkLast Updated : 5/22/2026
MATADORS wordmark, white/red on red variant, cell 112
WordmarkLast Updated : 5/22/2026
MATADORS wordmark, red/white on black variant, cell 113
WordmarkLast Updated : 5/22/2026
MATADORS wordmark, red/black variant, cell 114
WordmarkLast Updated : 5/22/2026
MATADORS wordmark, white/red on grey variant, cell 115
WordmarkLast Updated : 5/22/2026
MATADORS wordmark, black/red on light grey variant, cell 116
WordmarkLast Updated : 5/22/2026
TECH wordmark, black/red variant, cell 117
WordmarkLast Updated : 5/22/2026
TECH wordmark, white/red on red variant, cell 118
WordmarkLast Updated : 5/22/2026
TECH wordmark, red/white on black variant, cell 119
WordmarkLast Updated : 5/22/2026
TECH wordmark, red/black variant, cell 120
WordmarkLast Updated : 5/22/2026
TECH wordmark, white/red on grey variant, cell 121
WordmarkLast Updated : 5/22/2026
TECH wordmark, black/red on light grey variant, cell 122
WordmarkLast Updated : 5/22/2026
Double T, Breast Cancer Awareness pink variant, cell 25
LettermarkLast Updated : 5/22/2026
Double T, Breast Cancer Awareness reverse variant, cell 26
LettermarkLast Updated : 5/22/2026
Double T, Breast Cancer Awareness reverse variant, cell 27
LettermarkLast Updated : 5/22/2026
Double T, St. Patrick's Day green variant, cell 28
LettermarkLast Updated : 5/22/2026
Double T, St. Patrick's Day reverse variant, cell 29
LettermarkLast Updated : 5/22/2026
Double T, St. Patrick's Day reverse variant, cell 30
LettermarkLast Updated : 5/22/2026
Double T, Lone Star flag variant, cell 31
LettermarkLast Updated : 5/22/2026
Double T, Lone Star map variant, cell 32
LettermarkLast Updated : 5/22/2026
Double T, Stars & Stripes flag variant, cell 33
LettermarkLast Updated : 5/22/2026
Double T, Stars & Stripes map variant, cell 34
LettermarkLast Updated : 5/22/2026
TTU lettermark, black/red variant, cell 129
LettermarkLast Updated : 5/22/2026
TTU lettermark, white/red on red variant, cell 130
LettermarkLast Updated : 5/22/2026
TTU lettermark, red/white on black variant, cell 131
LettermarkLast Updated : 5/22/2026
TTU lettermark, red/black variant, cell 132
LettermarkLast Updated : 5/22/2026
TTU lettermark, white/red on grey variant, cell 133
LettermarkLast Updated : 5/22/2026
TTU lettermark, black/red on light grey variant, cell 134
LettermarkLast Updated : 5/22/2026
Texas Tech Football wordmark, horizontal variant, cell 58
Sport LogoLast Updated : 5/22/2026
Texas Tech Baseball wordmark, horizontal, red background variant, cell 59
Sport LogoLast Updated : 5/22/2026
Red Raider Basketball wordmark, horizontal, black background variant, cell 60
Sport LogoLast Updated : 5/22/2026
Texas Tech Softball wordmark, horizontal variant, cell 61
Sport LogoLast Updated : 5/22/2026
Red Raider Soccer wordmark, horizontal, grey background variant, cell 62
Sport LogoLast Updated : 5/22/2026
Texas Tech Basketball wordmark, horizontal, grey background variant, cell 63
Sport LogoLast Updated : 5/22/2026
Lady Raider Basketball wordmark, horizontal, grey background variant, cell 64
Sport LogoLast Updated : 5/22/2026
Texas Tech Football wordmark, stacked variant, cell 65
Sport LogoLast Updated : 5/22/2026
Double T Track & Field logo, stacked variant, cell 66
Sport LogoLast Updated : 5/22/2026
Double T Volleyball logo, stacked, red background variant, cell 67
Sport LogoLast Updated : 5/22/2026
Double T Basketball logo, horizontal, black background variant, cell 68
Sport LogoLast Updated : 5/22/2026
Double T Soccer logo, horizontal variant, cell 69
Sport LogoLast Updated : 5/22/2026
Double T Basketball logo, stacked, grey background variant, cell 70
Sport LogoLast Updated : 5/22/2026
Double T Football logo, stacked, grey background variant, cell 71
Sport LogoLast Updated : 5/22/2026
Double T Baseball logo, stacked, grey background variant, cell 72
Sport LogoLast Updated : 5/22/2026
Double T Softball logo, horizontal variant, cell 73
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Permitted Numbers for Resale

University permits select numbers on products for resale: 1 and 23 only.

conditional rule

Mascot Caricature Approval

Mascot caricatures permitted with mascot committee approval.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products without appropriate licensing.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Infringing Designs

University will not allow designs that infringe on another entity, design, etc.

hard rule

Athletics Marks and Fonts Restriction

The primary, secondary, and tertiary marks, along with the custom fonts shown on this art sheet, are exclusively designated for use by Texas Tech Athletics and its licensed partners. These assets are not intended for use by other university departments. The fonts may not be used independently to create custom designs.