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Texas Christian University Brand Guidelines

Location

Fort Worth, TX

Established

1873

Mascot

SuperFrog

Code

TCU_NCAA

League

NCAA

Licensing Agency

CLC

Texas Christian University

Official Brand Colors

Official University Color Palette

Logos & Marks

Primary Logo

Primary Logo

Primary Logo

Primary Logo

Primary Logo

Primary Logo

Athletic Horned Frog mascot, 2-color on white variant, cell 12

Secondary Logo

Athletic Horned Frog mascot, 2-color on purple variant, cell 13

Secondary Logo

Athletic Horned Frog mascot, 2-color on grey variant, cell 14

Secondary Logo

Athletic Horned Frog mascot, 2-color on black variant, cell 15

Secondary Logo

Athletic Horned Frog mascot, 1-color on white variant, cell 16

Secondary Logo

Athletic Horned Frog mascot, 1-color on purple variant, cell 17

Secondary Logo

Athletic Horned Frog mascot, 1-color on grey variant, cell 18

Secondary Logo

Athletic Horned Frog mascot, 1-color on black variant, cell 19

Secondary Logo

Academic Horned Frog mascot, purple variant, cell 20

Secondary Logo

Academic Horned Frog mascot, white on purple variant, cell 21

Secondary Logo

University Seal, standard variant, cell 22

Secondary Logo

Helmet Mark, facing right variant, cell 23

Secondary Logo

Helmet Mark, facing left variant, cell 24

Secondary Logo

Frog Hand Mark, purple outline variant, cell 25

Secondary Logo

Frog Hand Mark, white on purple variant, cell 26

Secondary Logo

Frog Hand Mark, white on black variant, cell 27

Secondary Logo

Frog Hand Mark, purple outline variant, cell 28

Secondary Logo

Frog Hand Mark, white on purple variant, cell 29

Secondary Logo

Youth Mark (SuperFrog head), grey/black outline variant, cell 30

Secondary Logo

Youth Mark (SuperFrog head), white outline on purple variant, cell 31

Secondary Logo

Hero SuperFrog Mark, full color variant, cell 32

Secondary Logo

Hero SuperFrog Mark, white outline on purple variant, cell 33

Secondary Logo

Hero SuperFrog Mark, black outline variant, cell 34

Secondary Logo

Hero SuperFrog Mark, white outline on black variant, cell 35

Secondary Logo

Wordmark

Wordmark

Wordmark

Wordmark

Wordmark

SuperFrog Basketball Mark, full color variant, cell 36

Sport Logo

SuperFrog Basketball Mark, white outline on purple variant, cell 37

Sport Logo

SuperFrog Basketball Mark, black outline variant, cell 38

Sport Logo

SuperFrog Basketball Mark, white outline on black variant, cell 39

Sport Logo

SuperFrog Baseball Mark, full color variant, cell 40

Sport Logo

SuperFrog Baseball Mark, white outline on purple variant, cell 41

Sport Logo

SuperFrog Baseball Mark, black outline variant, cell 42

Sport Logo

SuperFrog Baseball Mark, white outline on black variant, cell 43

Sport Logo

SuperFrog Golf Mark, full color variant, cell 44

Sport Logo

SuperFrog Golf Mark, white outline on purple variant, cell 45

Sport Logo

SuperFrog Golf Mark, black outline variant, cell 46

Sport Logo

SuperFrog Golf Mark, white outline on black variant, cell 47

Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Primary Mark Retail Restriction

Marks #4-6 are available for retail only and not for internal use.

hard rule

University Seal Usage Restriction

University Seal can only be used for the Chancellor's Office and Graduation products.

hard rule

Helmet Mark Orientation Requirement

The Horned Frog should always face the front of the helmet.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted. Must use official versions.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations. NIL license type required along with Brandr Group agreement.

hard rule

Prohibited Product References

No references to alcohol, drugs, firearms, or tobacco related products may be used in conjunction with University marks.

Texas Christian University Brand Guidelines & Licensing