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Texas Christian University Brand Guidelines

Location
Fort Worth, TX
Established
1873
Mascot
SuperFrog
Code
TCU_NCAA
League
NCAA
Licensing Agency
CLC
Texas Christian University

Official Brand Colors

Official University Color Palette

Logos & Marks

TCU wordmark, purple variant, cell 1
Primary LogoLast Updated : 5/22/2026
TCU wordmark, white on purple variant, cell 2
Primary LogoLast Updated : 5/22/2026
TCU wordmark, white on purple variant, cell 3
Primary LogoLast Updated : 5/22/2026
TCU wordmark, purple with white outline variant, cell 4
Primary LogoLast Updated : 5/22/2026
TCU wordmark, white with purple outline on purple variant, cell 5
Primary LogoLast Updated : 5/22/2026
TCU wordmark, white with purple outline on black variant, cell 6
Primary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 2-color on white variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 2-color on purple variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 2-color on grey variant, cell 14
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 2-color on black variant, cell 15
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 1-color on white variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 1-color on purple variant, cell 17
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 1-color on grey variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Athletic Horned Frog mascot, 1-color on black variant, cell 19
Secondary LogoLast Updated : 5/22/2026
Academic Horned Frog mascot, purple variant, cell 20
Secondary LogoLast Updated : 5/22/2026
Academic Horned Frog mascot, white on purple variant, cell 21
Secondary LogoLast Updated : 5/22/2026
University Seal, standard variant, cell 22
Secondary LogoLast Updated : 5/22/2026
Helmet Mark, facing right variant, cell 23
Secondary LogoLast Updated : 5/22/2026
Helmet Mark, facing left variant, cell 24
Secondary LogoLast Updated : 5/22/2026
Frog Hand Mark, purple outline variant, cell 25
Secondary LogoLast Updated : 5/22/2026
Frog Hand Mark, white on purple variant, cell 26
Secondary LogoLast Updated : 5/22/2026
Frog Hand Mark, white on black variant, cell 27
Secondary LogoLast Updated : 5/22/2026
Frog Hand Mark, purple outline variant, cell 28
Secondary LogoLast Updated : 5/22/2026
Frog Hand Mark, white on purple variant, cell 29
Secondary LogoLast Updated : 5/22/2026
Youth Mark (SuperFrog head), grey/black outline variant, cell 30
Secondary LogoLast Updated : 5/22/2026
Youth Mark (SuperFrog head), white outline on purple variant, cell 31
Secondary LogoLast Updated : 5/22/2026
Hero SuperFrog Mark, full color variant, cell 32
Secondary LogoLast Updated : 5/22/2026
Hero SuperFrog Mark, white outline on purple variant, cell 33
Secondary LogoLast Updated : 5/22/2026
Hero SuperFrog Mark, black outline variant, cell 34
Secondary LogoLast Updated : 5/22/2026
Hero SuperFrog Mark, white outline on black variant, cell 35
Secondary LogoLast Updated : 5/22/2026
Horned Frogs wordmark, purple variant, cell 7
WordmarkLast Updated : 5/22/2026
Horned Frogs wordmark, white on purple variant, cell 8
WordmarkLast Updated : 5/22/2026
Horned Frogs wordmark, purple with white outline variant, cell 9
WordmarkLast Updated : 5/22/2026
Horned Frogs wordmark, white with purple outline on purple variant, cell 10
WordmarkLast Updated : 5/22/2026
Horned Frogs wordmark, white with purple outline on black variant, cell 11
WordmarkLast Updated : 5/22/2026
SuperFrog Basketball Mark, full color variant, cell 36
Sport LogoLast Updated : 5/22/2026
SuperFrog Basketball Mark, white outline on purple variant, cell 37
Sport LogoLast Updated : 5/22/2026
SuperFrog Basketball Mark, black outline variant, cell 38
Sport LogoLast Updated : 5/22/2026
SuperFrog Basketball Mark, white outline on black variant, cell 39
Sport LogoLast Updated : 5/22/2026
SuperFrog Baseball Mark, full color variant, cell 40
Sport LogoLast Updated : 5/22/2026
SuperFrog Baseball Mark, white outline on purple variant, cell 41
Sport LogoLast Updated : 5/22/2026
SuperFrog Baseball Mark, black outline variant, cell 42
Sport LogoLast Updated : 5/22/2026
SuperFrog Baseball Mark, white outline on black variant, cell 43
Sport LogoLast Updated : 5/22/2026
SuperFrog Golf Mark, full color variant, cell 44
Sport LogoLast Updated : 5/22/2026
SuperFrog Golf Mark, white outline on purple variant, cell 45
Sport LogoLast Updated : 5/22/2026
SuperFrog Golf Mark, black outline variant, cell 46
Sport LogoLast Updated : 5/22/2026
SuperFrog Golf Mark, white outline on black variant, cell 47
Sport LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Primary Mark Retail Restriction

Marks #4-6 are available for retail only and not for internal use.

hard rule

University Seal Usage Restriction

University Seal can only be used for the Chancellor's Office and Graduation products.

hard rule

Helmet Mark Orientation Requirement

The Horned Frog should always face the front of the helmet.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted. Must use official versions.

hard rule

Current Player NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations. NIL license type required along with Brandr Group agreement.

hard rule

Prohibited Product References

No references to alcohol, drugs, firearms, or tobacco related products may be used in conjunction with University marks.

Texas Christian University Brand Guidelines & Licensing