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Texas A&M University Brand Guidelines

Location

College Station, TX

Established

1876

Mascot

Reveille

Code

TAM_NCAA

League

NCAA

Licensing Agency

CLC

Texas A&M University

Official Brand Colors

Approved University Colors

Logos & Marks

ATM lettermark, maroon with gray outline variant, cell 4

Primary LogoLast Updated : 6/9/2026

Lone Star Mark, black/white split variant, cell 8

Secondary LogoLast Updated : 5/21/2026

Lone Star Mark, maroon/white split variant, cell 9

Secondary LogoLast Updated : 5/21/2026

Lone Star Mark, black/maroon split variant, cell 10

Secondary LogoLast Updated : 5/21/2026

Lone Star Mark, maroon on white variant, cell 11

Secondary LogoLast Updated : 5/21/2026

Lone Star Mark, black on white variant, cell 12

Secondary LogoLast Updated : 5/21/2026

Helmet Mark, maroon variant, cell 17

Secondary LogoLast Updated : 5/21/2026

Helmet Mark, white variant, cell 18

Secondary LogoLast Updated : 5/21/2026

Gig 'Em Mark, maroon on white variant, cell 23

Secondary LogoLast Updated : 5/21/2026

Gig 'Em Mark, white on maroon variant, cell 24

Secondary LogoLast Updated : 5/21/2026

Gig 'Em Mark, black on white variant, cell 25

Secondary LogoLast Updated : 5/21/2026

Reveille Mark, maroon on white variant, cell 26

Secondary LogoLast Updated : 5/21/2026

Reveille Mark, white on maroon variant, cell 27

Secondary LogoLast Updated : 5/21/2026

Reveille Mark, black on white variant, cell 28

Secondary LogoLast Updated : 5/21/2026

Texas A&M University horizontal lockup, maroon variant, cell 29

Secondary LogoLast Updated : 5/21/2026

Texas A&M University vertical lockup, maroon variant, cell 30

Secondary LogoLast Updated : 5/21/2026

Texas A&M University horizontal lockup, white on maroon variant, cell 31

Secondary LogoLast Updated : 5/21/2026

Texas A&M University vertical lockup, white on maroon variant, cell 32

Secondary LogoLast Updated : 5/21/2026

Texas A&M University vertical lockup, maroon, serif variant, cell 33

Secondary LogoLast Updated : 5/21/2026

Texas A&M University horizontal lockup, white on maroon, serif variant, cell 34

Secondary LogoLast Updated : 5/21/2026

Texas A&M University horizontal lockup, maroon, serif variant, cell 35

Secondary LogoLast Updated : 5/21/2026

Texas A&M University vertical lockup, maroon, serif variant, cell 36

Secondary LogoLast Updated : 5/21/2026

University Seal / Ring Crest, standard variant, cell 37

Secondary LogoLast Updated : 5/21/2026

Texas A&M script, standard variant, cell 19

WordmarkLast Updated : 5/21/2026

Aggies script, maroon variant, cell 20

WordmarkLast Updated : 5/21/2026

Aggies script, white on maroon variant, cell 21

WordmarkLast Updated : 5/21/2026

Howdy script, standard variant, cell 22

WordmarkLast Updated : 5/21/2026

ATM lettermark, maroon variant, cell 1

LettermarkLast Updated : 5/21/2026

ATM lettermark, maroon with white outline on maroon variant, cell 2

LettermarkLast Updated : 5/21/2026

ATM lettermark, white on maroon variant, cell 3

LettermarkLast Updated : 5/21/2026

ATM lettermark, maroon with black outline variant, cell 5

LettermarkLast Updated : 5/21/2026

ATM lettermark, black variant, cell 6

LettermarkLast Updated : 5/21/2026

ATM lettermark, black with gray outline variant, cell 7

LettermarkLast Updated : 5/21/2026

Ol' Sarge Baseball, maroon on white variant, cell 13

Sport LogoLast Updated : 5/21/2026

Ol' Sarge Baseball, white on maroon variant, cell 14

Sport LogoLast Updated : 5/21/2026

Ol' Sarge Football, maroon on white variant, cell 15

Sport LogoLast Updated : 5/21/2026

Ol' Sarge Football, white on maroon variant, cell 16

Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Ring Crest Drinkware Restriction

Ring Crest is not allowed on drinkware.

hard rule

University Seal Product Restriction

University seal not permitted on products for resale.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Lone Star Marks White Background Restriction

Lone Star Marks 11 and 12 can only be used on white backgrounds.

hard rule

Permitted Number on Products for Resale

University permits numbers on products for resale: 12 is the only number allowed.

conditional rule

Mascot Caricature Case-by-Case Review

Mascot caricatures permitted (reviewed on a case-by-case basis).

hard rule

Current Players NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products without a NIL license.

hard rule

Bonfire, Muster, Silver Taps Reference Restriction

No references to Bonfire, Bonfire Memorial, Muster or Silver Taps permitted.