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Texas A&M University Brand Guidelines

Location
College Station, TX
Established
1876
Mascot
Reveille
Code
TAM_NCAA
League
NCAA
Licensing Agency
CLC
Texas A&M University

Official Brand Colors

Approved University Colors

Logos & Marks

ATM lettermark, maroon with gray outline variant, cell 4
Primary LogoLast Updated : 6/9/2026
Lone Star Mark, black/white split variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Lone Star Mark, maroon/white split variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Lone Star Mark, black/maroon split variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Lone Star Mark, maroon on white variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Lone Star Mark, black on white variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, maroon variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Helmet Mark, white variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Gig 'Em Mark, maroon on white variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Gig 'Em Mark, white on maroon variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Gig 'Em Mark, black on white variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Reveille Mark, maroon on white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Reveille Mark, white on maroon variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Reveille Mark, black on white variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Texas A&M University horizontal lockup, maroon variant, cell 29
Secondary LogoLast Updated : 5/21/2026
Texas A&M University vertical lockup, maroon variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Texas A&M University horizontal lockup, white on maroon variant, cell 31
Secondary LogoLast Updated : 5/21/2026
Texas A&M University vertical lockup, white on maroon variant, cell 32
Secondary LogoLast Updated : 5/21/2026
Texas A&M University vertical lockup, maroon, serif variant, cell 33
Secondary LogoLast Updated : 5/21/2026
Texas A&M University horizontal lockup, white on maroon, serif variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Texas A&M University horizontal lockup, maroon, serif variant, cell 35
Secondary LogoLast Updated : 5/21/2026
Texas A&M University vertical lockup, maroon, serif variant, cell 36
Secondary LogoLast Updated : 5/21/2026
University Seal / Ring Crest, standard variant, cell 37
Secondary LogoLast Updated : 5/21/2026
Texas A&M script, standard variant, cell 19
WordmarkLast Updated : 5/21/2026
Aggies script, maroon variant, cell 20
WordmarkLast Updated : 5/21/2026
Aggies script, white on maroon variant, cell 21
WordmarkLast Updated : 5/21/2026
Howdy script, standard variant, cell 22
WordmarkLast Updated : 5/21/2026
ATM lettermark, maroon variant, cell 1
LettermarkLast Updated : 5/21/2026
ATM lettermark, maroon with white outline on maroon variant, cell 2
LettermarkLast Updated : 5/21/2026
ATM lettermark, white on maroon variant, cell 3
LettermarkLast Updated : 5/21/2026
ATM lettermark, maroon with black outline variant, cell 5
LettermarkLast Updated : 5/21/2026
ATM lettermark, black variant, cell 6
LettermarkLast Updated : 5/21/2026
ATM lettermark, black with gray outline variant, cell 7
LettermarkLast Updated : 5/21/2026
Ol' Sarge Baseball, maroon on white variant, cell 13
Sport LogoLast Updated : 5/21/2026
Ol' Sarge Baseball, white on maroon variant, cell 14
Sport LogoLast Updated : 5/21/2026
Ol' Sarge Football, maroon on white variant, cell 15
Sport LogoLast Updated : 5/21/2026
Ol' Sarge Football, white on maroon variant, cell 16
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Ring Crest Drinkware Restriction

Ring Crest is not allowed on drinkware.

hard rule

University Seal Product Restriction

University seal not permitted on products for resale.

hard rule

University Seal Alteration Restriction

No alterations or overlaying graphics to seal permitted.

hard rule

Lone Star Marks White Background Restriction

Lone Star Marks 11 and 12 can only be used on white backgrounds.

hard rule

Permitted Number on Products for Resale

University permits numbers on products for resale: 12 is the only number allowed.

conditional rule

Mascot Caricature Case-by-Case Review

Mascot caricatures permitted (reviewed on a case-by-case basis).

hard rule

Current Players NIL Restriction

No use of current players' name, image, or likeness is permitted on commercial products without a NIL license.

hard rule

Bonfire, Muster, Silver Taps Reference Restriction

No references to Bonfire, Bonfire Memorial, Muster or Silver Taps permitted.

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Last Updated: October 6, 2026
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