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Brand Guidelines

Texas at Austin - The University of

Location

Austin, TX

Established

1883

Mascot

Longhorn

Code

TEX_NCAA

League

NCAA

Licensing Agency

CLC

$Texas at Austin - The University of$

Official Color Palette

Official Color Palette

Guideline Assets

$Longhorn head, Burnt Orange on white variant, cell 1$

Primary Logo

$Longhorn head, Burnt Orange on light gray variant, cell 2$

Primary Logo

$Longhorn head, White on Burnt Orange variant, cell 3$

Primary Logo

$Longhorn head, White on Dark Gray variant, cell 4$

Primary Logo

$Longhorn head, White on Black variant, cell 5$

Primary Logo

$State of Texas with star, Burnt Orange on white variant, cell 6$

Secondary Logo

$State of Texas with star, Burnt Orange on light gray variant, cell 7$

Secondary Logo

$State of Texas with star, White on Burnt Orange variant, cell 8$

Secondary Logo

$State of Texas with star, White on Dark Gray variant, cell 9$

Secondary Logo

$State of Texas with star, White on Black variant, cell 10$

Secondary Logo

$State of Texas with Longhorn, Burnt Orange on white variant, cell 11$

Secondary Logo

$State of Texas with Longhorn, Burnt Orange on light gray variant, cell 12$

Secondary Logo

$State of Texas with Longhorn, White on Burnt Orange variant, cell 13$

Secondary Logo

$State of Texas with Longhorn, White on Dark Gray variant, cell 14$

Secondary Logo

$State of Texas with Longhorn, White on Black variant, cell 15$

Secondary Logo

$Texas State Flag, on white variant, cell 16$

Secondary Logo

$Texas State Flag, on grey variant, cell 17$

Secondary Logo

$Texas State Flag, on orange variant, cell 18$

Secondary Logo

$Texas State Flag, on dark grey variant, cell 19$

Secondary Logo

$Texas State Flag, on black variant, cell 20$

Secondary Logo

$University of Texas at Austin institutional mark, stacked with TEXAS, orange on white variant, cell 109$

Secondary Logo

$University of Texas at Austin institutional mark, stacked with TEXAS, white on orange variant, cell 110$

Secondary Logo

$University of Texas at Austin institutional mark, horizontal, orange on white variant, cell 111$

Secondary Logo

$University of Texas at Austin institutional mark, horizontal, white on orange variant, cell 112$

Secondary Logo

$University of Texas at Austin institutional mark, stacked, orange on white variant, cell 113$

Secondary Logo

$University of Texas at Austin institutional mark, stacked, white on orange variant, cell 114$

Secondary Logo

$Hook 'em hand symbol, orange variant, cell 115$

Secondary Logo

$Hook 'Em mascot full body with wordmark, color variant, cell 118$

Secondary Logo

$Hook 'Em mascot full body with wordmark, black and white variant, cell 119$

Secondary Logo

$Hook 'Em mascot full body, color variant, cell 120$

Secondary Logo

$Hook 'Em mascot head with wordmark, color variant, cell 121$

Secondary Logo

$Hook 'Em mascot head with wordmark, black and white variant, cell 122$

Secondary Logo

$Texas script, orange on white variant, cell 26$

Wordmark

$Texas script, orange on grey variant, cell 27$

Wordmark

$Texas script, white on orange variant, cell 28$

Wordmark

$Texas script, orange on dark grey variant, cell 29$

Wordmark

$Texas script, white on black variant, cell 30$

Wordmark

$Longhorns script, orange on white variant, cell 31$

Wordmark

$Longhorns script, orange on grey variant, cell 32$

Wordmark

$Longhorns script, white on orange variant, cell 33$

Wordmark

$Longhorns script, orange on dark grey variant, cell 34$

Wordmark

$Longhorns script, white on black variant, cell 35$

Wordmark

$TEXAS block, orange on white variant, cell 36$

Wordmark

$TEXAS block, orange on grey variant, cell 37$

Wordmark

$TEXAS block, white on orange variant, cell 38$

Wordmark

$TEXAS block, orange on dark grey variant, cell 39$

Wordmark

$TEXAS block, white on black variant, cell 40$

Wordmark

$TEXAS arched, orange on white variant, cell 41$

Wordmark

$TEXAS arched, orange on grey variant, cell 42$

Wordmark

$TEXAS arched, white on orange variant, cell 43$

Wordmark

$TEXAS arched, orange on dark grey variant, cell 44$

Wordmark

$TEXAS arched, white on black variant, cell 45$

Wordmark

$LONGHORNS wordmark, straight, orange on white variant, cell 46$

Wordmark

$LONGHORNS wordmark, straight, orange on light grey variant, cell 47$

Wordmark

$LONGHORNS wordmark, straight, white on orange variant, cell 48$

Wordmark

$LONGHORNS wordmark, straight, orange on dark grey variant, cell 49$

Wordmark

$LONGHORNS wordmark, straight, white on black variant, cell 50$

Wordmark

$HOOK 'EM! wordmark, straight, orange on white variant, cell 51$

Wordmark

$HOOK 'EM! wordmark, straight, orange on light grey variant, cell 52$

Wordmark

$HOOK 'EM! wordmark, straight, white on orange variant, cell 53$

Wordmark

$HOOK 'EM! wordmark, straight, orange on dark grey variant, cell 54$

Wordmark

$HOOK 'EM! wordmark, straight, white on black variant, cell 55$

Wordmark

$HOOK 'EM HORNS wordmark, stacked, orange on white variant, cell 56$

Wordmark

$HOOK 'EM HORNS wordmark, stacked, orange on light grey variant, cell 57$

Wordmark

$HOOK 'EM HORNS wordmark, stacked, white on orange variant, cell 58$

Wordmark

$HOOK 'EM HORNS wordmark, stacked, orange on dark grey variant, cell 59$

Wordmark

$HOOK 'EM HORNS wordmark, stacked, white on black variant, cell 60$

Wordmark

$HOOK 'EM, HORNS! wordmark, straight, orange on white variant, cell 61$

Wordmark

$HOOK 'EM, HORNS! wordmark, straight, orange on light grey variant, cell 62$

Wordmark

$HOOK 'EM, HORNS! wordmark, straight, white on orange variant, cell 63$

Wordmark

$HOOK 'EM, HORNS! wordmark, straight, orange on dark grey variant, cell 64$

Wordmark

$HOOK 'EM, HORNS! wordmark, straight, white on black variant, cell 65$

Wordmark

$TEXAS wordmark, straight, orange on white variant, cell 66$

Wordmark

$TEXAS wordmark, straight, orange on light grey variant, cell 67$

Wordmark

$TEXAS wordmark, straight, white on orange variant, cell 68$

Wordmark

$TEXAS wordmark, straight, orange on dark grey variant, cell 69$

Wordmark

$TEXAS wordmark, straight, white on black variant, cell 70$

Wordmark

$TEXAS wordmark, arched, orange on white variant, cell 71$

Wordmark

$TEXAS wordmark, arched, orange on light grey variant, cell 72$

Wordmark

$TEXAS wordmark, arched, white on orange variant, cell 73$

Wordmark

$TEXAS wordmark, arched, orange on dark grey variant, cell 74$

Wordmark

$TEXAS wordmark, arched, white on black variant, cell 75$

Wordmark

$LONGHORNS wordmark, arched, orange on white variant, cell 76$

Wordmark

$LONGHORNS wordmark, arched, orange on light grey variant, cell 77$

Wordmark

$LONGHORNS wordmark, arched, white on orange variant, cell 78$

Wordmark

$LONGHORNS wordmark, arched, orange on dark grey variant, cell 79$

Wordmark

$LONGHORNS wordmark, arched, white on black variant, cell 80$

Wordmark

$HOOK 'EM! wordmark, orange variant, cell 81$

Wordmark

$HOOK 'EM! wordmark, orange on grey variant, cell 82$

Wordmark

$HOOK 'EM! wordmark, white on orange variant, cell 83$

Wordmark

$HOOK 'EM! wordmark, orange on black variant, cell 84$

Wordmark

$HOOK 'EM! wordmark, white on black variant, cell 85$

Wordmark

$HOOK 'EM HORNS wordmark, orange variant, cell 86$

Wordmark

$HOOK 'EM HORNS wordmark, orange on grey variant, cell 87$

Wordmark

$HOOK 'EM HORNS wordmark, white on orange variant, cell 88$

Wordmark

$HOOK 'EM HORNS wordmark, orange on black variant, cell 89$

Wordmark

$HOOK 'EM HORNS wordmark, white on black variant, cell 90$

Wordmark

$HOOK 'EM, HORNS! wordmark, orange variant, cell 91$

Wordmark

$HOOK 'EM, HORNS! wordmark, orange on grey variant, cell 92$

Wordmark

$HOOK 'EM, HORNS! wordmark, white on orange variant, cell 93$

Wordmark

$HOOK 'EM, HORNS! wordmark, orange on black variant, cell 94$

Wordmark

$HOOK 'EM, HORNS! wordmark, white on black variant, cell 95$

Wordmark

$Eyes of Texas - Slab alphabet, orange variant, cell 96$

Wordmark

$Eyes of Texas - Slab Numerals, orange variant, cell 97$

Wordmark

$Eyes of Texas - Display alphabet, orange variant, cell 98$

Wordmark

$Texas Athletics wordmark, orange on white variant, cell 99$

Wordmark

$Texas Athletics wordmark, orange on grey variant, cell 100$

Wordmark

$Texas Athletics wordmark, white on orange variant, cell 101$

Wordmark

$Texas Athletics wordmark, orange on dark grey variant, cell 102$

Wordmark

$Texas Athletics wordmark, white on black variant, cell 103$

Wordmark

$Longhorns Athletics wordmark, orange on white variant, cell 104$

Wordmark

$Longhorns Athletics wordmark, orange on grey variant, cell 105$

Wordmark

$Longhorns Athletics wordmark, white on orange variant, cell 106$

Wordmark

$Longhorns Athletics wordmark, orange on dark grey variant, cell 107$

Wordmark

$Longhorns Athletics wordmark, white on black variant, cell 108$

Wordmark

$Block T, orange on white variant, cell 21$

Lettermark

$Block T, orange on grey variant, cell 22$

Lettermark

$Block T, white on orange variant, cell 23$

Lettermark

$Block T, orange on dark grey variant, cell 24$

Lettermark

$Block T, white on black variant, cell 25$

Lettermark

$Eyes of Texas - Slab lettermark T, orange on grey variant$

Lettermark

$Eyes of Texas - Slab lettermark T, white on orange variant$

Lettermark

$Eyes of Texas - Slab lettermark T, orange on black variant$

Lettermark

$Eyes of Texas - Slab lettermark T, white on black variant$

Lettermark

$Eyes of Texas - Slab numeral 1, orange on grey variant$

Lettermark

$Eyes of Texas - Slab numeral 1, white on orange variant$

Lettermark

$Eyes of Texas - Slab numeral 1, orange on black variant$

Lettermark

$Eyes of Texas - Slab numeral 1, white on black variant$

Lettermark

$Eyes of Texas - Display lettermark T, orange on grey variant$

Lettermark

$Eyes of Texas - Display lettermark T, white on orange variant$

Lettermark

$Eyes of Texas - Display lettermark T, orange on black variant$

Lettermark

$Eyes of Texas - Display lettermark T, white on black variant$

Lettermark

$Academic UT lettermark, orange variant, cell 116$

Lettermark

$Academic UT lettermark, white on orange variant, cell 117$

Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Not Permitted on Products for Resale

University seal not permitted on products for resale.

hard rule

No Alterations or Overlaying Graphics to Seal, V-Sabre, or Institutional Identity

No alterations or overlaying graphics to seal, V-Sabre, or institutional identity.

hard rule

No Use of Current Players' Name, Image, or Likeness on Commercial Products in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco Related Products with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Embroidery Direction for Texas Longhorn Silhouette Logo

When embroidering the Texas Longhorn silhouette logo, no specialty fill patterns may be used. Stitches must run in the same direction.