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Brand Guidelines

Tennessee Knoxville - University of

Location
Knoxville, TN
Established
1794
Mascot
Smokey
Code
TEN_NCAA
League
NCAA
Licensing Agency
CLC
Tennessee Knoxville - University of

Official Color Palette

Approved University Colors

Guideline Assets

T lettermark, orange variant, cell 1
Primary Logo
Lady Volunteers lockup, orange/blue variant, cell 3
Secondary Logo
Lady Volunteers lockup, white/blue on orange variant, cell 4
Secondary Logo
Lady Volunteers lockup, white/orange on orange variant, cell 5
Secondary Logo
T Lady Volunteers lockup, orange variant, cell 8
Secondary Logo
T Lady Volunteers lockup, white on orange variant, cell 9
Secondary Logo
Tennessee state outline mark, orange variant, cell 20
Secondary Logo
Tennessee state outline mark, white on orange variant, cell 21
Secondary Logo
checkered flag mark, orange/white variant, cell 22
Secondary Logo
checkered flag mark, white/orange on orange variant, cell 23
Secondary Logo
star circle mark, orange variant, cell 26
Secondary Logo
star circle mark, white on orange variant, cell 27
Secondary Logo
checkered square mark, orange/white variant, cell 28
Secondary Logo
checkered square mark, white/orange on orange variant, cell 29
Secondary Logo
Smokey mascot head, full color variant, cell 36
Secondary Logo
Smokey mascot head, full color on orange variant, cell 37
Secondary Logo
Tennessee wordmark, orange variant, cell 6
Wordmark
Tennessee wordmark, white on orange variant, cell 7
Wordmark
Lady Volunteers wordmark, blue/orange variant, cell 10
Wordmark
Lady Volunteers wordmark, blue/white on orange variant, cell 11
Wordmark
Volunteers wordmark, orange variant, cell 12
Wordmark
Volunteers wordmark, white on orange variant, cell 13
Wordmark
Vols wordmark, orange variant, cell 14
Wordmark
Vols wordmark, white on orange variant, cell 15
Wordmark
Lady Vols wordmark, blue/orange variant, cell 16
Wordmark
Lady Vols wordmark, blue/white on orange variant, cell 17
Wordmark
Lady Vols wordmark, orange variant, cell 18
Wordmark
Lady Vols wordmark, white on orange variant, cell 19
Wordmark
Vols checkered wordmark, orange/white variant, cell 24
Wordmark
Vols checkered wordmark, white/orange on orange variant, cell 25
Wordmark
Vols script wordmark, orange variant, cell 30
Wordmark
Vols script wordmark, white on orange variant, cell 31
Wordmark
Tennessee script wordmark, orange variant, cell 32
Wordmark
Tennessee script wordmark, white on orange variant, cell 33
Wordmark
Lady Volunteers script wordmark, blue/orange variant, cell 34
Wordmark
Lady Volunteers script wordmark, blue/white on orange variant, cell 35
Wordmark
T lettermark, white on orange variant, cell 2
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

No Alterations to University Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.