Temple University Brand Guidelines

The owl logo must be used as is–no deviation of color or proportion. The owl logo cannot be used with any other mark in the same imprint area. Any text used with the owl logo needs to be placed in a separate imprint area. The owl, T, and outline must ALWAYS remain white–no deviation of color or proportion. The owl head and outline must ALWAYS remain white–no deviation of color or proportion.

Any exceptions are at the discretion of Strategic Marketing and Communications.

Do not reverse the logo. Do not dissect the logo. Do not rotate the logos. Do not alter the proportions.

University seal not permitted on products for resale (reviewed on a case-by-case basis). No alterations or overlaying/intersecting graphics to seal permitted.

No use of current players' name, image, or likeness is permitted, as it is in violation of NCAA rules/regulations.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Registration mark may be omitted on products not for resale. Registration mark required on products for resale.

Temple T box must be cherry red (PMS 201). No other box colors are allowed. The Temple T may appear without the box in white, black or cherry red (PMS 201).

Vertical limited use logos. To be used when horizontal logo is not appropriate for available space. There are no school/college/unit lockups for vertical logos. School/college/unit names may be typeset in Aktiv Grotesk font, provided they are separated from the logo by at least ¾ the height of the T box.

The primary word marks can appear on various backgrounds as long as they are legible. The background CANNOT show through the Temple T.

School seal: Special Permission Required; Limited Use Only.

Individual school/college/unit names may be used as lockups with the horizontal primary logos. Alternatively, school/college/unit names may be typeset in Aktiv Grotesk font, provided they are separated from the logo by at least ¾ the height of the T box. All lockups must be supplied by Temple's Strategic Marketing and Communications department, and not created by individual units or merchandise suppliers.

Athletic marks 22-25 can print in cherry (PMS 201), black, grey (PMS 428) or white. Marks 1-4 are also used as Athletic Marks.

To maintain correct color placement, the logos include a white outline. When applied over white, this outline is allowed to blend into the background. When applied over red or black, the white elements—including the outline—can be printed in one color, without the background fill.