Back to Directory

Tarleton State University Brand Guidelines

Location
Stephenville, TX
Established
1899
Mascot
The Texan Rider
Code
TAR_NCAA
League
NCAA
Licensing Agency
CLC
Tarleton State University

Official Brand Colors

University Color Palette

Logos & Marks

T with Texas map, purple variant, cell 1
Primary LogoLast Updated : 6/9/2026
T with Texas map and wordmark, purple variant, cell 5
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, white on purple variant, cell 6
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, black variant, cell 7
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, white on black variant, cell 8
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, purple variant
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, purple variant
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, white on purple variant
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, white on black variant
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, white on purple variant
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark, white on black variant
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, purple variant, cell 9
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, white on purple variant, cell 10
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, black variant, cell 11
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, white on black variant, cell 12
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, purple variant, cell 13
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, white on purple variant, cell 14
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
T with Texas map and wordmark with system text, white on black variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Mascot with Tarleton Texans wordmark, purple variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Mascot on Texas map, purple variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Mascot, purple variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Mascot with Tarleton Texans wordmark, white on purple variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Mascot on Texas map, white on purple variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Mascot, white on purple variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Mascot with Tarleton Texans wordmark, white on black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Mascot on Texas map, white on black variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Mascot, white on black variant, cell 27
Secondary LogoLast Updated : 5/21/2026
School Seal, black variant, cell 29
Secondary LogoLast Updated : 5/21/2026
School Seal, white on black variant, cell 30
Secondary LogoLast Updated : 5/21/2026
School Seal, purple variant
Secondary LogoLast Updated : 5/21/2026
John Tarleton statue, purple variant
Secondary LogoLast Updated : 5/21/2026
John Tarleton statue, purple outline variant
Secondary LogoLast Updated : 5/21/2026
John Tarleton statue, black outline variant
Secondary LogoLast Updated : 5/21/2026
Smokestack, purple variant
Secondary LogoLast Updated : 5/21/2026
Smokestack, purple outline variant
Secondary LogoLast Updated : 5/21/2026
Smokestack, black outline variant
Secondary LogoLast Updated : 5/21/2026
Tarleton Gates, purple variant
Secondary LogoLast Updated : 5/21/2026
Tarleton Gates, purple outline variant
Secondary LogoLast Updated : 5/21/2026
Hand sign with "STATES UP", purple variant
Secondary LogoLast Updated : 5/21/2026
Iris flower, color variant
Secondary LogoLast Updated : 5/21/2026
Oscar P. mascot, color variant
Secondary LogoLast Updated : 5/21/2026
Oscar P. mascot, outline variant
Secondary LogoLast Updated : 5/21/2026
Tarleton Texans wordmark, purple variant, cell 20
WordmarkLast Updated : 5/21/2026
Tarleton Texans wordmark, white on purple variant, cell 24
WordmarkLast Updated : 5/21/2026
Tarleton Texans wordmark, white on black variant, cell 28
WordmarkLast Updated : 5/21/2026
T with Texas map, white on purple variant, cell 2
LettermarkLast Updated : 5/21/2026
T with Texas map, black outline variant, cell 3
LettermarkLast Updated : 5/21/2026
T with Texas map, white on black variant, cell 4
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

School Seal Usage Restriction

School seal is restricted to graduation items and use by President's office only. No alterations to the seal are permitted.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Drugs or Tobacco

No references to drugs, or tobacco related products may be used in conjunction with University marks.