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Brand Guidelines

Tarleton State University (TAR)

Location
Stephenville, TX
Established
1899
Mascot
The Texan Rider
Code
TAR_NCAA
League
NCAA
Licensing Agency
CLC
Tarleton State University (TAR)

Official Color Palette

University Color Palette

Guideline Assets

T with Texas map, purple variant, cell 1
Primary Logo
T with Texas map and wordmark, purple variant, cell 5
Secondary Logo
T with Texas map and wordmark, white on purple variant, cell 6
Secondary Logo
T with Texas map and wordmark, black variant, cell 7
Secondary Logo
T with Texas map and wordmark, white on black variant, cell 8
Secondary Logo
T with Texas map and wordmark, purple variant
Secondary Logo
T with Texas map and wordmark, purple variant
Secondary Logo
T with Texas map and wordmark, white on purple variant
Secondary Logo
T with Texas map and wordmark, white on black variant
Secondary Logo
T with Texas map and wordmark, white on purple variant
Secondary Logo
T with Texas map and wordmark, white on black variant
Secondary Logo
T with Texas map and wordmark with system text, purple variant, cell 9
Secondary Logo
T with Texas map and wordmark with system text, white on purple variant, cell 10
Secondary Logo
T with Texas map and wordmark with system text, black variant, cell 11
Secondary Logo
T with Texas map and wordmark with system text, white on black variant, cell 12
Secondary Logo
T with Texas map and wordmark with system text, purple variant, cell 13
Secondary Logo
T with Texas map and wordmark with system text, white on purple variant, cell 14
Secondary Logo
T with Texas map and wordmark with system text, black variant, cell 15
Secondary Logo
T with Texas map and wordmark with system text, white on black variant, cell 16
Secondary Logo
Mascot with Tarleton Texans wordmark, purple variant, cell 17
Secondary Logo
Mascot on Texas map, purple variant, cell 18
Secondary Logo
Mascot, purple variant, cell 19
Secondary Logo
Mascot with Tarleton Texans wordmark, white on purple variant, cell 21
Secondary Logo
Mascot on Texas map, white on purple variant, cell 22
Secondary Logo
Mascot, white on purple variant, cell 23
Secondary Logo
Mascot with Tarleton Texans wordmark, white on black variant, cell 25
Secondary Logo
Mascot on Texas map, white on black variant, cell 26
Secondary Logo
Mascot, white on black variant, cell 27
Secondary Logo
School Seal, black variant, cell 29
Secondary Logo
School Seal, white on black variant, cell 30
Secondary Logo
School Seal, purple variant
Secondary Logo
John Tarleton statue, purple variant
Secondary Logo
John Tarleton statue, purple outline variant
Secondary Logo
John Tarleton statue, black outline variant
Secondary Logo
Smokestack, purple variant
Secondary Logo
Smokestack, purple outline variant
Secondary Logo
Smokestack, black outline variant
Secondary Logo
Tarleton Gates, purple variant
Secondary Logo
Tarleton Gates, purple outline variant
Secondary Logo
Hand sign with "STATES UP", purple variant
Secondary Logo
Iris flower, color variant
Secondary Logo
Oscar P. mascot, color variant
Secondary Logo
Oscar P. mascot, outline variant
Secondary Logo
Tarleton Texans wordmark, purple variant, cell 20
Wordmark
Tarleton Texans wordmark, white on purple variant, cell 24
Wordmark
Tarleton Texans wordmark, white on black variant, cell 28
Wordmark
T with Texas map, white on purple variant, cell 2
Lettermark
T with Texas map, black outline variant, cell 3
Lettermark
T with Texas map, white on black variant, cell 4
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

School Seal Usage Restriction

School seal is restricted to graduation items and use by President's office only. No alterations to the seal are permitted.

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

hard rule

No References to Drugs or Tobacco

No references to drugs, or tobacco related products may be used in conjunction with University marks.