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Brand Guidelines

Susquehanna University (SUS)

Location
Selinsgrove, PA
Established
1858
Mascot
Benny
Code
SUS_NCAA
League
NCAA
Licensing Agency
CLC
Susquehanna University (SUS)

Official Color Palette

Official University Color Palette

Guideline Assets

Susquehanna River Hawks logo, full color on white variant, cell 10
Primary Logo
Susquehanna River Hawks logo, full color on orange variant, cell 11
Primary Logo
Susquehanna River Hawks logo, full color on maroon variant, cell 12
Primary Logo
Susquehanna River Hawks logo, maroon on white variant, cell 13
Primary Logo
Susquehanna River Hawks logo, orange on white variant, cell 14
Primary Logo
Susquehanna River Hawks logo, white on maroon variant, cell 15
Primary Logo
Sigmund Weis School of Business lockup, orange and maroon on white variant, cell 6
Secondary Logo
Sigmund Weis School of Business lockup, maroon on white variant, cell 7
Secondary Logo
Susquehanna University seal, maroon on white variant, cell 8
Secondary Logo
Susquehanna University seal, black on white variant, cell 9
Secondary Logo
Hawk Head, color on white variant, cell 16
Secondary Logo
Hawk Head, color on orange variant, cell 17
Secondary Logo
Hawk Head, color on maroon variant, cell 18
Secondary Logo
Hawk Head, maroon on white variant, cell 19
Secondary Logo
Hawk Head, orange on white variant, cell 20
Secondary Logo
Hawk Head, white on maroon variant, cell 21
Secondary Logo
athletics numbers, maroon with orange outline variant, cell 57
Secondary Logo
athletics numbers, white with maroon outline on orange variant, cell 58
Secondary Logo
athletics numbers, white with maroon outline on maroon variant, cell 59
Secondary Logo
mascot head, full color variant, cell 60
Secondary Logo
mascot head, full color variant, cell 61
Secondary Logo
mascot head, maroon outline on orange variant, cell 62
Secondary Logo
mascot head, orange outline on maroon variant, cell 63
Secondary Logo
mascot, baseball variant, cell 64
Secondary Logo
mascot, basketball variant, cell 65
Secondary Logo
mascot, cheerleading variant, cell 66
Secondary Logo
mascot, running variant, cell 67
Secondary Logo
mascot, lacrosse variant, cell 68
Secondary Logo
mascot, football variant, cell 69
Secondary Logo
mascot, golf variant, cell 70
Secondary Logo
mascot, lacrosse variant, cell 71
Secondary Logo
mascot, soccer variant, cell 72
Secondary Logo
mascot, softball variant, cell 73
Secondary Logo
mascot, walking variant, cell 74
Secondary Logo
mascot, tennis variant, cell 75
Secondary Logo
mascot, volleyball variant, cell 76
Secondary Logo
Susquehanna University wordmark, orange and maroon on white variant, cell 1
Wordmark
Susquehanna University wordmark, orange and white on maroon variant, cell 2
Wordmark
Susquehanna University wordmark, maroon on white variant, cell 3
Wordmark
Susquehanna University wordmark, black on white variant, cell 4
Wordmark
Susquehanna University wordmark, white on maroon variant, cell 5
Wordmark
Arched Wordmark, Susquehanna over River Hawks (arched), color on white variant, cell 31
Wordmark
Arched Wordmark, Susquehanna (arched) over River Hawks (straight), color on white variant, cell 32
Wordmark
Arched Wordmark, Susquehanna over River Hawks (arched), color on orange variant, cell 33
Wordmark
Arched Wordmark, Susquehanna (arched) over River Hawks (straight), color on orange variant, cell 34
Wordmark
Arched Wordmark, Susquehanna over River Hawks (arched), color on maroon variant, cell 35
Wordmark
Arched Wordmark, Susquehanna over River Hawks (arched), maroon on white variant, cell 36
Wordmark
Arched Wordmark, Susquehanna over River Hawks (arched), white on maroon variant, cell 37
Wordmark
Arched Wordmark, Susquehanna (arched) over River Hawks (straight), white on maroon variant, cell 38
Wordmark
Arched Wordmark, Susquehanna (arched) over River Hawks (straight), maroon on white variant, cell 39
Wordmark
Arched Wordmark, Susquehanna (arched) over River Hawks (straight), white on maroon variant, cell 40
Wordmark
Straight Wordmark, River Hawks, maroon on white variant, cell 41
Wordmark
Straight Wordmark, Susquehanna, maroon on white variant, cell 42
Wordmark
Straight Wordmark, River Hawks, orange on white variant, cell 43
Wordmark
Straight Wordmark, Susquehanna, orange on white variant, cell 44
Wordmark
Straight Wordmark, River Hawks, white on maroon variant, cell 45
Wordmark
Straight Wordmark, Susquehanna, white on maroon variant, cell 46
Wordmark
Susquehanna wordmark, maroon outline variant, cell 47
Wordmark
Susquehanna wordmark, white on orange variant, cell 48
Wordmark
Susquehanna wordmark, white on maroon variant, cell 49
Wordmark
Susquehanna wordmark, maroon variant, cell 50
Wordmark
Susquehanna wordmark, white on maroon variant, cell 51
Wordmark
River Hawks wordmark, maroon variant, cell 52
Wordmark
River Hawks wordmark, white on orange variant, cell 53
Wordmark
River Hawks wordmark, white on maroon variant, cell 54
Wordmark
River Hawks wordmark, maroon variant, cell 55
Wordmark
River Hawks wordmark, white on maroon variant, cell 56
Wordmark
Winged-S Mark, color on white variant, cell 22
Lettermark
Winged-S Mark, color on orange variant, cell 23
Lettermark
Winged-S Mark, color on maroon variant, cell 24
Lettermark
Winged-S Mark, maroon on white variant, cell 25
Lettermark
Winged-S Mark, maroon on orange variant, cell 26
Lettermark
Winged-S Mark, orange on white variant, cell 27
Lettermark
Winged-S Mark, orange on maroon variant, cell 28
Lettermark
Winged-S Mark, white on orange variant, cell 29
Lettermark
Winged-S Mark, white on maroon variant, cell 30
Lettermark
Susquehanna Athletics logo, on white variant, cell 77
Sport Logo
Susquehanna Athletics logo, on orange variant, cell 78
Sport Logo
Susquehanna Athletics logo, on maroon variant, cell 79
Sport Logo
Susquehanna Baseball logo, on white variant, cell 80
Sport Logo
Susquehanna Baseball logo, on orange variant, cell 81
Sport Logo
Susquehanna Baseball logo, on maroon variant, cell 82
Sport Logo
Susquehanna Basketball logo, on white variant, cell 83
Sport Logo
Susquehanna Basketball logo, on orange variant, cell 84
Sport Logo
Susquehanna Basketball logo, on maroon variant, cell 85
Sport Logo
Susquehanna Cheerleading logo, on white variant, cell 86
Sport Logo
Susquehanna Cheerleading logo, on orange variant, cell 87
Sport Logo
Susquehanna Cheerleading logo, on maroon variant, cell 88
Sport Logo
Susquehanna Crew logo, on white variant, cell 89
Sport Logo
Susquehanna Crew logo, on orange variant, cell 90
Sport Logo
Susquehanna Crew logo, on maroon variant, cell 91
Sport Logo
Susquehanna Cross Country logo, on white variant, cell 92
Sport Logo
Susquehanna Cross Country logo, on orange variant, cell 93
Sport Logo
Susquehanna Cross Country logo, on maroon variant, cell 94
Sport Logo
Susquehanna Field Hockey logo, on white variant, cell 95
Sport Logo
Susquehanna Field Hockey logo, on orange variant, cell 96
Sport Logo
Susquehanna Field Hockey logo, on maroon variant, cell 97
Sport Logo
Susquehanna Football logo, on white variant, cell 98
Sport Logo
Susquehanna Football logo, on orange variant, cell 99
Sport Logo
Susquehanna Football logo, on maroon variant, cell 100
Sport Logo
Susquehanna Golf logo, on white variant, cell 101
Sport Logo
Susquehanna Golf logo, on orange variant, cell 102
Sport Logo
Susquehanna Golf logo, on maroon variant, cell 103
Sport Logo
Susquehanna Lacrosse logo, on white variant, cell 104
Sport Logo
Susquehanna Lacrosse logo, on orange variant, cell 105
Sport Logo
Susquehanna Lacrosse logo, on maroon variant, cell 106
Sport Logo
Susquehanna Rugby logo, on white variant, cell 107
Sport Logo
Susquehanna Rugby logo, on orange variant, cell 108
Sport Logo
Susquehanna Rugby logo, on maroon variant, cell 109
Sport Logo
Susquehanna Soccer logo, on white variant, cell 110
Sport Logo
Susquehanna Soccer logo, on orange variant, cell 111
Sport Logo
Susquehanna Soccer logo, on maroon variant, cell 112
Sport Logo
Susquehanna Softball logo, on white variant, cell 113
Sport Logo
Susquehanna Softball logo, on orange variant, cell 114
Sport Logo
Susquehanna Softball logo, on maroon variant, cell 115
Sport Logo
Susquehanna Swimming & Diving logo, on white variant, cell 116
Sport Logo
Susquehanna Swimming & Diving logo, on orange variant, cell 117
Sport Logo
Susquehanna Swimming & Diving logo, on maroon variant, cell 118
Sport Logo
Susquehanna Tennis logo, on white variant, cell 119
Sport Logo
Susquehanna Tennis logo, on orange variant, cell 120
Sport Logo
Susquehanna Tennis logo, on maroon variant, cell 121
Sport Logo
Susquehanna Track & Field logo, on white variant, cell 122
Sport Logo
Susquehanna Track & Field logo, on orange variant, cell 123
Sport Logo
Susquehanna Track & Field logo, on maroon variant, cell 124
Sport Logo
Susquehanna Volleyball logo, on white variant, cell 125
Sport Logo
Susquehanna Volleyball logo, on orange variant, cell 126
Sport Logo
Susquehanna Volleyball logo, on maroon variant, cell 127
Sport Logo
Susquehanna Athletics wordmark, color on white variant, cell 128
Sport Logo
Susquehanna Athletics wordmark, white on orange variant, cell 129
Sport Logo
Susquehanna Athletics wordmark, white on maroon variant, cell 130
Sport Logo
Susquehanna Baseball wordmark, color on white variant, cell 131
Sport Logo
Susquehanna Baseball wordmark, white on orange variant, cell 132
Sport Logo
Susquehanna Baseball wordmark, white on maroon variant, cell 133
Sport Logo
Susquehanna Basketball wordmark, color on white variant, cell 134
Sport Logo
Susquehanna Basketball wordmark, white on orange variant, cell 135
Sport Logo
Susquehanna Basketball wordmark, white on maroon variant, cell 136
Sport Logo
Susquehanna Cheerleading wordmark, color on white variant, cell 137
Sport Logo
Susquehanna Cheerleading wordmark, white on orange variant, cell 138
Sport Logo
Susquehanna Cheerleading wordmark, white on maroon variant, cell 139
Sport Logo
Susquehanna Crew wordmark, color on white variant, cell 140
Sport Logo
Susquehanna Crew wordmark, white on orange variant, cell 141
Sport Logo
Susquehanna Crew wordmark, white on maroon variant, cell 142
Sport Logo
Susquehanna Cross Country wordmark, color on white variant, cell 143
Sport Logo
Susquehanna Cross Country wordmark, white on orange variant, cell 144
Sport Logo
Susquehanna Cross Country wordmark, white on maroon variant, cell 145
Sport Logo
Susquehanna Field Hockey wordmark, color on white variant, cell 146
Sport Logo
Susquehanna Field Hockey wordmark, white on orange variant, cell 147
Sport Logo
Susquehanna Field Hockey wordmark, white on maroon variant, cell 148
Sport Logo
Susquehanna Football wordmark, color on white variant, cell 149
Sport Logo
Susquehanna Football wordmark, white on orange variant, cell 150
Sport Logo
Susquehanna Football wordmark, white on maroon variant, cell 151
Sport Logo
Susquehanna Golf wordmark, color on white variant, cell 151
Sport Logo
Susquehanna Golf wordmark, white on orange variant, cell 152
Sport Logo
Susquehanna Golf wordmark, white on maroon variant, cell 153
Sport Logo
Susquehanna Lacrosse wordmark, color on white variant, cell 154
Sport Logo
Susquehanna Lacrosse wordmark, white on orange variant, cell 155
Sport Logo
Susquehanna Lacrosse wordmark, white on maroon variant, cell 156
Sport Logo
Susquehanna Rugby wordmark, color on white variant, cell 157
Sport Logo
Susquehanna Rugby wordmark, white on orange variant, cell 158
Sport Logo
Susquehanna Rugby wordmark, white on maroon variant, cell 159
Sport Logo
Susquehanna Soccer wordmark, color on white variant, cell 160
Sport Logo
Susquehanna Soccer wordmark, white on orange variant, cell 161
Sport Logo
Susquehanna Soccer wordmark, white on maroon variant, cell 162
Sport Logo
Susquehanna Softball wordmark, color on white variant, cell 163
Sport Logo
Susquehanna Softball wordmark, white on orange variant, cell 164
Sport Logo
Susquehanna Softball wordmark, white on maroon variant, cell 165
Sport Logo
Susquehanna Swimming & Diving wordmark, color on white variant, cell 166
Sport Logo
Susquehanna Swimming & Diving wordmark, white on orange variant, cell 167
Sport Logo
Susquehanna Swimming & Diving wordmark, white on maroon variant, cell 168
Sport Logo
Susquehanna Tennis wordmark, color on white variant, cell 169
Sport Logo
Susquehanna Tennis wordmark, white on orange variant, cell 170
Sport Logo
Susquehanna Tennis wordmark, white on maroon variant, cell 171
Sport Logo
Susquehanna Track & Field wordmark, color on white variant, cell 172
Sport Logo
Susquehanna Track & Field wordmark, white on orange variant, cell 173
Sport Logo
Susquehanna Track & Field wordmark, white on maroon variant, cell 174
Sport Logo
Susquehanna Volleyball wordmark, color on white variant, cell 175
Sport Logo
Susquehanna Volleyball wordmark, white on orange variant, cell 176
Sport Logo
Susquehanna Volleyball wordmark, white on maroon variant, cell 177
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Mark Usage Restrictions

Mascot marks should be paired with 'Susquehanna' and should exclusively be used for youth and pet apparel along with some novelty and recreational exceptions (eg. corn hole boards, key chains, etc.). Should not be used widely on merchandise/apparel.

hard rule

Secondary Athletics Marks Apparel Pairing

Secondary marks should be paired with 'Susquehanna' when used on apparel / gear.

hard rule

Athletics Numbers for Branded Jerseys

For branded jerseys, not customizable ones, use the number '58' for the year the university was founded (1858).

hard rule

University Seal Usage Restrictions

Seal cannot be used on apparel or recreational items (excluding glassware, padfolios, etc.). No alterations or overlaying graphics to seal permitted.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

Athletics Mark Size Adjustment for Embroidery/Printing

Adjusting the size of team names on athletics marks is allowed for embroidery/printing if too small.