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Stephen F. Austin State University Brand Guidelines

Location
Nacogdoches, TX
Established
1923
Mascot
N/A
Code
SFA_NCAA
League
NCAA
Licensing Agency
CLC
Stephen F. Austin State University

Official Brand Colors

Official University Color Palette

Logos & Marks

SFA lettermark with Texas map, purple variant, cell 1
Primary LogoLast Updated : 5/21/2026
SFA lettermark with Texas map, black variant, cell 2
Primary LogoLast Updated : 5/21/2026
SFA lettermark with Texas map, white knockout variant, cell 3
Primary LogoLast Updated : 5/21/2026
SFA wordmark with axe and star, purple variant, cell 4
Secondary LogoLast Updated : 5/21/2026
SFA wordmark with axe and star, black variant, cell 5
Secondary LogoLast Updated : 5/21/2026
SFA wordmark with axe and star, white knockout variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Lumberjacks wordmark with axe icon, purple variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Lumberjacks wordmark with axe icon, black variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Lumberjacks wordmark with axe icon, white knockout variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Ladyjacks wordmark with axe icon, purple variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Ladyjacks wordmark with axe icon, black variant, cell 17
Secondary LogoLast Updated : 5/21/2026
Ladyjacks wordmark with axe icon, white knockout variant, cell 18
Secondary LogoLast Updated : 5/21/2026
School Seal, purple outline variant, cell 19
Secondary LogoLast Updated : 5/21/2026
School Seal, black outline variant, cell 20
Secondary LogoLast Updated : 5/21/2026
School Seal, purple fill variant, cell 21
Secondary LogoLast Updated : 5/21/2026
School Seal, white knockout variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Axe 'em Acres logo, purple variant, cell 23
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, white on black variant, cell 24
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, purple/white logo, white text on black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, purple/white logo, purple text on white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, black/white logo, black text on white variant, cell 27
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, white on black, stacked variant, cell 28
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, purple/white logo, purple text on white, stacked variant, cell 29
Secondary LogoLast Updated : 5/21/2026
SFA logo with university name, black/white logo, black text on white, stacked variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Stephen F. Austin Lumberjacks wordmark, purple variant, cell 7
WordmarkLast Updated : 5/21/2026
Stephen F. Austin Lumberjacks wordmark, black variant, cell 8
WordmarkLast Updated : 5/21/2026
Stephen F. Austin Lumberjacks wordmark, white knockout variant, cell 9
WordmarkLast Updated : 5/21/2026
Stephen F. Austin Ladyjacks wordmark, purple variant, cell 10
WordmarkLast Updated : 5/21/2026
Stephen F. Austin Ladyjacks wordmark, black variant, cell 11
WordmarkLast Updated : 5/21/2026
Stephen F. Austin Ladyjacks wordmark, white knockout variant, cell 12
WordmarkLast Updated : 5/21/2026
Stephen F. Austin State University wordmark, black variant, cell 31
WordmarkLast Updated : 5/21/2026
Stephen F. Austin State University wordmark, purple variant, cell 32
WordmarkLast Updated : 5/21/2026
Stephen F. Austin State University wordmark, white on black variant, cell 33
WordmarkLast Updated : 5/21/2026
Stephen F. Austin State University wordmark with city, white on black variant, cell 34
WordmarkLast Updated : 5/21/2026
Stephen F. Austin State University wordmark with city, black variant, cell 35
WordmarkLast Updated : 5/21/2026
Stephen F. Austin State University wordmark with city, purple variant, cell 36
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.