State University Of New York At Potsdam Brand Guidelines

Location

Potsdam, NY

Established

1816

Mascot

Bears

Code

NYP_NCAA

League

NCAA

Licensing Agency

CLC

Official Brand Colors

Production ArtworkLast Updated : 5/21/2026

hard rule

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

University permits numbers on products for resale.

hard rule

Mascot caricatures permitted.

hard rule

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.