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Stanford University Brand Guidelines

Location
Stanford, CA
Established
N/A
Mascot
N/A
Code
STA_NCAA
League
NCAA
Licensing Agency
CLC
Stanford University

Official Brand Colors

Stanford University Color Palette

Logos & Marks

Stanford S with tree, red S, green tree, white outline variant, cell 1
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red S, green tree, white outline, on red variant, cell 2
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red S, green tree, white outline, on black variant, cell 3
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red S, white tree variant, cell 4
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red S, white tree, on red variant, cell 5
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, black S, white tree variant, cell 6
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, black S, white tree, on black variant, cell 7
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, white S, green tree, red outline, on red variant, cell 8
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, white S, green tree, black outline, on black variant, cell 9
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red S, green tree, black outline, on black variant, cell 10
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red S, green tree, white outline, on gray variant, cell 11
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red on white variant, cell 22
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, white on red variant, cell 23
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, red on black variant, cell 24
Primary LogoLast Updated : 5/21/2026
Stanford S with tree, white on gray variant, cell 25
Primary LogoLast Updated : 5/21/2026
Stanford S with tree and STANFORD ATHLETICS wordmark, red on white variant, cell 32
Primary LogoLast Updated : 5/21/2026
Stanford S with tree and STANFORD ATHLETICS wordmark, white on red variant, cell 33
Primary LogoLast Updated : 5/21/2026
Stanford University seal, red variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Stanford University seal, white on red variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Stanford helmet, left view variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Stanford helmet, right view variant, cell 35
Secondary LogoLast Updated : 5/21/2026
STANFORD wordmark, red variant, cell 12
WordmarkLast Updated : 5/21/2026
STANFORD wordmark, white on red variant, cell 13
WordmarkLast Updated : 5/21/2026
CARDINAL wordmark, red variant, cell 14
WordmarkLast Updated : 5/21/2026
CARDINAL wordmark, white on red variant, cell 15
WordmarkLast Updated : 5/21/2026
Stanford wordmark, red variant, cell 16
WordmarkLast Updated : 5/21/2026
Stanford University wordmark, stacked red variant, cell 17
WordmarkLast Updated : 5/21/2026
Stanford University wordmark, horizontal red variant, cell 18
WordmarkLast Updated : 5/21/2026
Cardinal wordmark, script red variant, cell 19
WordmarkLast Updated : 5/21/2026
STANFORD wordmark, red on white variant, cell 26
WordmarkLast Updated : 5/21/2026
STANFORD wordmark, white on red variant, cell 27
WordmarkLast Updated : 5/21/2026
CARDINAL wordmark, red on white variant, cell 28
WordmarkLast Updated : 5/21/2026
CARDINAL wordmark, white on red variant, cell 29
WordmarkLast Updated : 5/21/2026
STANFORD ATHLETICS wordmark, red on white variant, cell 30
WordmarkLast Updated : 5/21/2026
STANFORD ATHLETICS wordmark, white on red variant, cell 31
WordmarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Stanford University Seal Usage Restrictions

No use of the university seal on checks; other restrictions may apply. Overlaying or intersecting graphics with the seal is not permitted. Alterations to the seal or primary mark are not permitted.

hard rule

Stanford University Numbers on Products

The number '1' is the only number allowed on products for resale unless an exception is granted.

hard rule

Stanford University Mascot Caricatures

Generic player and caricatures are allowed.

hard rule

Stanford University Prohibited Content

No references to alcohol, drugs, firearms, or tobacco related products may be used in conjunction with University marks.

hard rule

Stanford University NCAA Compliance

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Stanford University Wordmark Usage

University wordmarks (12-19) are meant to be used as displayed; do not stretch, distort, or edit the color of the text unless otherwise noted.

hard rule

Stanford University Multiple Primary Marks Restriction

No use of multiple Stanford primary marks on a single item.

hard rule

Stanford University Trademark Symbol Placement

® appears after 'Stanford' not 'University'.

Stanford University Brand Guidelines & Licensing