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St Louis Blues Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
SBL_NHL
League
NHL
Licensing Agency
NHL
ST LOUIS BLUES

Official Brand Colors

Apparel Primary and Secondary Colors

Headwear Primary and Secondary Colors

Logos & Marks

St. Louis Blues logo, primary with TM variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print with R, navy background variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print with R, white background variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print with R, yellow background variant
Primary LogoLast Updated : 6/18/2026
St. Louis Blues logo, print with R, dark version variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print with R, light version variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print without R, navy background variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print without R, white background variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print without R, yellow background variant
Primary LogoLast Updated : 6/18/2026
St. Louis Blues logo, print without R, dark version variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, print without R, light version variant
Primary LogoLast Updated : 5/21/2026
St. Louis Blues logo, raised embroidery indication variant
Primary LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Sizing Reference

Sizing is based on JUNGADLER MANNHEIM width.