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St. John Fisher University Brand Guidelines

Location

Rochester, NY

Established

1948

Mascot

Cardinals

Code

SJF_NCAA

League

NCAA

Licensing Agency

CLC

St. John Fisher University

Official Brand Colors

Official Color Palette

Logos & Marks

Institutional Mark, full color, vertical variant, cell 1

Primary Logo

Cardinal head mascot, full color variant, cell 13

Primary Logo

Primary Logo

Primary Logo

Institutional Mark, black, vertical variant, cell 2

Secondary Logo

Institutional Mark, reverse, vertical variant, cell 3

Secondary Logo

Institutional Mark, full color, horizontal variant, cell 4

Secondary Logo

Institutional Mark, black, horizontal variant, cell 5

Secondary Logo

Institutional Mark, reverse, horizontal variant, cell 6

Secondary Logo

Institutional Mark, full color, stacked variant, cell 7

Secondary Logo

Institutional Mark, black, stacked variant, cell 8

Secondary Logo

Institutional Mark, reverse, stacked variant, cell 9

Secondary Logo

Wordmark

Wordmark

Wordmark

Wordmark

Wordmark

Wordmark

SJF lettermark, red variant, cell 19

Lettermark

SJF lettermark, black variant, cell 20

Lettermark

SJF lettermark, reverse variant, cell 21

Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

conditional rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

conditional rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.