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St. John Fisher University Brand Guidelines

Location
Rochester, NY
Established
1948
Mascot
Cardinals
Code
SJF_NCAA
League
NCAA
Licensing Agency
CLC
St. John Fisher University

Official Brand Colors

Official Color Palette

Logos & Marks

Institutional Mark, full color, vertical variant, cell 1
Primary LogoLast Updated : 6/4/2026
Cardinal head mascot, full color variant, cell 13
Primary LogoLast Updated : 5/21/2026
Fisher Athletics logo, full color variant, cell 14
Primary LogoLast Updated : 5/21/2026
Fisher Athletics logo, reverse variant, cell 15
Primary LogoLast Updated : 5/21/2026
Institutional Mark, black, vertical variant, cell 2
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, reverse, vertical variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, full color, horizontal variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, black, horizontal variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, reverse, horizontal variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, full color, stacked variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, black, stacked variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Institutional Mark, reverse, stacked variant, cell 9
Secondary LogoLast Updated : 5/21/2026
St. John Fisher University wordmark, full color variant, cell 10
WordmarkLast Updated : 5/21/2026
St. John Fisher University wordmark, black variant, cell 11
WordmarkLast Updated : 5/21/2026
St. John Fisher University wordmark, reverse variant, cell 12
WordmarkLast Updated : 5/21/2026
Fisher script wordmark, red variant, cell 16
WordmarkLast Updated : 5/21/2026
Fisher script wordmark, black variant, cell 17
WordmarkLast Updated : 5/21/2026
Fisher script wordmark, reverse variant, cell 18
WordmarkLast Updated : 5/21/2026
SJF lettermark, red variant, cell 19
LettermarkLast Updated : 5/21/2026
SJF lettermark, black variant, cell 20
LettermarkLast Updated : 5/21/2026
SJF lettermark, reverse variant, cell 21
LettermarkLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alterations or Overlaying Graphics to Seal

No alterations or overlaying graphics to seal permitted.

conditional rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

conditional rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

St. John Fisher University Brand Guidelines & Licensing