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Brand Guidelines

Spelman College

Location
Atlanta, GA
Established
1881
Mascot
N/A
Code
SPL_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Official School Colors

Guideline Assets

SPELMAN ALUMNAE mark, light blue fill, dark blue outline variant, cell 3
Secondary Logo
Spelman College institutional mark, vertical lockup, dark blue variant, cell 4
Secondary Logo
Spelman College institutional mark, horizontal lockup, dark blue variant, cell 5
Secondary Logo
Spelman College institutional mark, horizontal lockup with tagline, dark blue variant, cell 6
Secondary Logo
Spelman College seal, dark blue variant, cell 8
Secondary Logo
Spelman College seal, black variant, cell 9
Secondary Logo
Spelman Jaguars logo with mascot head and 1881, standard variant, cell 10
Secondary Logo
Jaguars Spelman College logo with mascot head, standard variant, cell 11
Secondary Logo
Spelman Jaguars logo with mascot head and 1881, standard variant, cell 12
Secondary Logo
Spelman Jaguars wordmark with leaping jaguar, standard variant, cell 13
Secondary Logo
Spelman Jaguars wordmark with leaping jaguar, standard variant, cell 14
Secondary Logo
Spelman Jaguars wordmark with leaping jaguar silhouette, standard variant, cell 15
Secondary Logo
Go Jags wordmark with leaping jaguar, standard variant, cell 16
Secondary Logo
Spelman wordmark with mascot head, standard variant, cell 18
Secondary Logo
Jaguars wordmark with mascot head, standard variant, cell 19
Secondary Logo
Spelman Jaguars wordmark with paw prints, standard variant, cell 20
Secondary Logo
Spelman Jaguars wordmark with paw prints, standard variant, cell 21
Secondary Logo
Jaguar mascot head, standard variant, cell 28
Secondary Logo
SPELMAN wordmark, light blue fill, dark blue outline variant, cell 1
Wordmark
SPELMAN COLLEGE wordmark, light blue fill, dark blue outline variant, cell 2
Wordmark
Spelman College wordmark, serif font, dark blue variant, cell 7
Wordmark
Spelman wordmark, standard variant, cell 17
Wordmark
Spelman College wordmark, standard variant, cell 22
Wordmark
SC lettermark with leaping jaguar, standard variant, cell 23
Lettermark
SC lettermark with leaping jaguar silhouette, standard variant, cell 24
Lettermark
S lettermark with Jaguars text, standard variant, cell 25
Lettermark
S lettermark with pattern, standard variant, cell 26
Lettermark
S lettermark with claw marks, standard variant, cell 27
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Official Seal Usage Restrictions

University seal permitted on products for resale for graduation-related products and class rings only. No alterations or overlaying graphics to seal permitted.

hard rule

No Licensing for Consumables, Health and Beauty

University does not licenses consumables. University does not license health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.