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Spelman College Brand Guidelines

Location
Atlanta, GA
Established
1881
Mascot
N/A
Code
SPL_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official School Colors

Logos & Marks

SPELMAN ALUMNAE mark, light blue fill, dark blue outline variant, cell 3
Secondary LogoLast Updated : 5/22/2026
Spelman College institutional mark, vertical lockup, dark blue variant, cell 4
Secondary LogoLast Updated : 5/22/2026
Spelman College institutional mark, horizontal lockup, dark blue variant, cell 5
Secondary LogoLast Updated : 5/22/2026
Spelman College institutional mark, horizontal lockup with tagline, dark blue variant, cell 6
Secondary LogoLast Updated : 5/22/2026
Spelman College seal, dark blue variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Spelman College seal, black variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars logo with mascot head and 1881, standard variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Jaguars Spelman College logo with mascot head, standard variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars logo with mascot head and 1881, standard variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars wordmark with leaping jaguar, standard variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars wordmark with leaping jaguar, standard variant, cell 14
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars wordmark with leaping jaguar silhouette, standard variant, cell 15
Secondary LogoLast Updated : 5/22/2026
Go Jags wordmark with leaping jaguar, standard variant, cell 16
Secondary LogoLast Updated : 5/22/2026
Spelman wordmark with mascot head, standard variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Jaguars wordmark with mascot head, standard variant, cell 19
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars wordmark with paw prints, standard variant, cell 20
Secondary LogoLast Updated : 5/22/2026
Spelman Jaguars wordmark with paw prints, standard variant, cell 21
Secondary LogoLast Updated : 5/22/2026
Jaguar mascot head, standard variant, cell 28
Secondary LogoLast Updated : 5/22/2026
SPELMAN wordmark, light blue fill, dark blue outline variant, cell 1
WordmarkLast Updated : 5/22/2026
SPELMAN COLLEGE wordmark, light blue fill, dark blue outline variant, cell 2
WordmarkLast Updated : 5/22/2026
Spelman College wordmark, serif font, dark blue variant, cell 7
WordmarkLast Updated : 5/22/2026
Spelman wordmark, standard variant, cell 17
WordmarkLast Updated : 5/22/2026
Spelman College wordmark, standard variant, cell 22
WordmarkLast Updated : 5/22/2026
SC lettermark with leaping jaguar, standard variant, cell 23
LettermarkLast Updated : 5/22/2026
SC lettermark with leaping jaguar silhouette, standard variant, cell 24
LettermarkLast Updated : 5/22/2026
S lettermark with Jaguars text, standard variant, cell 25
LettermarkLast Updated : 5/22/2026
S lettermark with pattern, standard variant, cell 26
LettermarkLast Updated : 5/22/2026
S lettermark with claw marks, standard variant, cell 27
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Official Seal Usage Restrictions

University seal permitted on products for resale for graduation-related products and class rings only. No alterations or overlaying graphics to seal permitted.

hard rule

No Licensing for Consumables, Health and Beauty

University does not licenses consumables. University does not license health and beauty products.

hard rule

Numbers Permitted on Products for Resale

University permits numbers on products for resale.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.