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Southern University Brand Guidelines

Location
Baton Rouge, LA
Established
1880
Mascot
N/A
Code
SOU_NCAA
League
NCAA
Licensing Agency
CLC
Southern University

Official Brand Colors

Official University Color Palette

Logos & Marks

SU lettermark, blue/gold variant, cell 1
Primary LogoLast Updated : 5/22/2026
SU lettermark, black/white variant, cell 2
Primary LogoLast Updated : 5/22/2026
Jaguar head mascot, blue/gold variant, cell 3
Secondary LogoLast Updated : 5/22/2026
Jaguar head mascot, black/white variant, cell 4
Secondary LogoLast Updated : 5/22/2026
Southern University institutional mark, horizontal blue/gold variant, cell 7
Secondary LogoLast Updated : 5/22/2026
Southern University institutional mark, horizontal white on blue variant, cell 8
Secondary LogoLast Updated : 5/22/2026
Southern University institutional mark, stacked blue/gold variant, cell 9
Secondary LogoLast Updated : 5/22/2026
Southern University institutional mark, stacked white on blue variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Southern University institutional mark, vertical blue/gold variant, cell 11
Secondary LogoLast Updated : 5/22/2026
Southern University institutional mark, vertical white on blue variant, cell 12
Secondary LogoLast Updated : 5/22/2026
Southern University Law Center wordmark, navy variant, cell 13
Secondary LogoLast Updated : 5/22/2026
Southern University Law Center wordmark, gold variant, cell 14
Secondary LogoLast Updated : 5/22/2026
SULC wordmark, navy/gold variant, cell 15
Secondary LogoLast Updated : 5/22/2026
SULC wordmark, gold/navy variant, cell 16
Secondary LogoLast Updated : 5/22/2026
SULC lettermark, navy variant, cell 17
Secondary LogoLast Updated : 5/22/2026
SULC lettermark with established date, navy/gold variant, cell 18
Secondary LogoLast Updated : 5/22/2026
Southern Jaguars wordmark, blue/gold variant, cell 5
WordmarkLast Updated : 5/22/2026
Southern Jaguars wordmark, black/white variant, cell 6
WordmarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

No Mascot Caricatures

Mascot caricatures not permitted.

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

No Numbers on Products for Resale

University does not permit numbers on products for resale.

hard rule

No Cross Licensing with Other Marks

Cross licensing with other marks not permitted.

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Approved Garment Colors for Logo Printing

Approved garment colors that the Southern University logo and athletic logos may be printed on include: White, Navy Blue, Black, Camouflage, Columbia Blue, Gray, Pink.