Southern New Hampshire University Brand Guidelines

Location

Manchester & Hooksett, NH

Established

1932

Mascot

Penmen

Code

NHC_NCAA

League

NCAA

Licensing Agency

CLC

Official Brand Colors

Approved University Colors

Logos & Marks

Primary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Secondary LogoLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

Logo Safe Zone Requirement

For the primary and abbreviated logos, use ½ the height of the shield to determine the size of the safe zone.

hard rule

Mascot Caricature Restriction

Mascot caricatures are not permitted.

hard rule

Institutional/Academic Seal Restriction

The official Southern New Hampshire University seal is not permitted on products for resale. The marketing seal can be used when appropriate.

hard rule

Seal Alteration Restriction

Alterations or overlaid graphics to the institutional/academic seal are not permitted.

hard rule

Seal Usage Restriction

The official Southern New Hampshire University seal is registered with the state and is reserved for official commencement documents only, such as diplomas.

hard rule

Cross-Licensing Restriction

Cross-licensing with other marks (i.e. Spongebob Squarepants, Snoopy) is not permitted.

hard rule

Non-Traditional/Fashion Colors Restriction

Non-traditional/fashion colors are not permitted for use by apparel licensees.

advisory rule

Full University Name Logo Preference

Full university name logo is preferred in most cases.

advisory rule

Primary Logo Usage Preference

The primary logo should be used whenever possible, on all channels across the SNHU Brand.