South Dakota School Of Mines And Technology Brand Guidelines

The Grubby Face serves as the primary representation of the athletics brand and will be used as the main identifying device for South Dakota Mines Athletics along with the standardized South Dakota Mines and Hardrockers wordmarks. It should not be used on campus by any other departments, unless the department has received permission from Athletic Communications.

Do not alter the logo in any way, add patterns or adornments, stretch, squish, or change proportions, use colors other than SDM blue, white, or black, add additional copy or elements without approval, rotate or render with a bevel, use logo in reverse, or reflect the logo. The logo must always face right.

Do not alter the wordmarks in any way, add patterns or adornments, stretch, squash or significantly change proportions, add additional elements without approval, or rotate or render the logo with a bevel.

Team lockups and wordmarks are not to be manipulated or altered in any way.

All Grubby heads should contain 1/4” of clear space on all sides while all wordmarks and lockups should contain 1/2” of clear space on all sides. Grubby heads and Grubby lockups should be sized at no smaller than 5/8”. Single wordmarks should be sized at a minimum of 1/2” while double wordmarks (i.e. Hardrocker Athletics) should be sized at a minimum of 1”.

Refrigerator Deluxe Bold is a primary font for South Dakota Mines Athletics. Any wordmarks, numbering and official logos should use this font. Usage beyond this is limited and must be approved by Athletic Communications. Futura Condensed Medium is a primary font for South Dakota Mines Athletics. This font is approved for usage on headlines/subheads and is the pairing for Refrigerator Deluxe Bold in official logos and on official gear. Myriad Pro is the approved typeface for body copy.

Blackhawk & AJ Wisdom are approved for graphic design only. AJ Wisdom is specified for 'it’s a great day to be a hardrocker!'. Blackhawk is specified for the athletic department’s tagline: #THEHARDROCKLIFE.

A set of numbers using Refrigerator Deluxe bold font has been designed for usage by South Dakota Mines Athletics. This set should be treated as wordmarks. Any questions regarding the usage of these numbers should be directed to athletic communications.

All gear and uniform designs must be approved by Athletic Communications prior to sending to Game One Rep. Uniform font & numbers must be full block.

Uniforms are the only acceptable apparel/gear or artwork to not use our primary fonts due to designability and cost.