South Dakota School Of Mines And Technology Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
SDSMC_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

Primary Color Palette

Secondary Color Palette Usage Restriction

Logos & Marks

Hardrocker mascot head, full color variant
Primary LogoLast Updated : 6/23/2026
Grubby Face, outlined on dark background variant
Primary LogoLast Updated : 6/23/2026
Grubby Face, outlined on dark background variant
Primary LogoLast Updated : 6/23/2026
Grubby Face, solid on light background variant
Primary LogoLast Updated : 6/23/2026
Grubby Face, solid on light background variant
Primary LogoLast Updated : 6/23/2026
Hard Rock Club, full color variant
Secondary LogoLast Updated : 6/23/2026
Hardrocker Huddle Podcast, full color variant
Secondary LogoLast Updated : 6/23/2026
Grubby Head, color variant
Secondary LogoLast Updated : 6/23/2026
Grubby Head, color variant
Secondary LogoLast Updated : 6/23/2026
Grubby Head Lockup, color variant
Secondary LogoLast Updated : 6/23/2026
HARDROCKERS wordmark, gold outline on navy variant
WordmarkLast Updated : 6/23/2026
HARDROCKERS wordmark, white on navy variant
WordmarkLast Updated : 6/23/2026
HARDROCKERS wordmark, navy variant
WordmarkLast Updated : 6/23/2026
HARDROCKERS wordmark, navy variant
WordmarkLast Updated : 6/23/2026
HARDROCKERS wordmark, navy with gold outline variant
WordmarkLast Updated : 6/23/2026
Hardrocker Athletics, color variant
WordmarkLast Updated : 6/23/2026
Hardrockers, color variant
WordmarkLast Updated : 6/23/2026
number 1, gold with navy outline variant, cell 1
WordmarkLast Updated : 6/23/2026
number 2, gold with navy outline variant, cell 2
WordmarkLast Updated : 6/23/2026
number 3, gold with navy outline variant, cell 3
WordmarkLast Updated : 6/23/2026
number 4, gold with navy outline variant, cell 4
WordmarkLast Updated : 6/23/2026
number 5, gold with navy outline variant, cell 5
WordmarkLast Updated : 6/23/2026
number 6, gold with navy outline variant, cell 6
WordmarkLast Updated : 6/23/2026
number 7, gold with navy outline variant, cell 7
WordmarkLast Updated : 6/23/2026
number 8, gold with navy outline variant, cell 8
WordmarkLast Updated : 6/23/2026
number 9, gold with navy outline variant, cell 9
WordmarkLast Updated : 6/23/2026
number 0, gold with navy outline variant, cell 10
WordmarkLast Updated : 6/23/2026
number 1, white with gold outline variant, cell 11
WordmarkLast Updated : 6/23/2026
number 2, white with gold outline variant, cell 12
WordmarkLast Updated : 6/23/2026
number 3, white with gold outline variant, cell 13
WordmarkLast Updated : 6/23/2026
number 4, white with gold outline variant, cell 14
WordmarkLast Updated : 6/23/2026
number 5, white with gold outline variant, cell 15
WordmarkLast Updated : 6/23/2026
number 6, white with gold outline variant, cell 16
WordmarkLast Updated : 6/23/2026
number 7, white with gold outline variant, cell 17
WordmarkLast Updated : 6/23/2026
number 8, white with gold outline variant, cell 18
WordmarkLast Updated : 6/23/2026
number 9, white with gold outline variant, cell 19
WordmarkLast Updated : 6/23/2026
number 0, white with gold outline variant, cell 20
WordmarkLast Updated : 6/23/2026
HARDROCKERS 26, white with navy outline variant, cell 21
WordmarkLast Updated : 6/23/2026
C.E.R.R.R. wordmark, navy on grey background variant
WordmarkLast Updated : 6/23/2026
Hardrocker Athletics, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrocker Football, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrocker Volleyball, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrocker Soccer, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrocker Athletics wordmark, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrocker Basketball wordmark, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrocker Performance, full color variant
Sport LogoLast Updated : 6/23/2026
Hardrockers wordmark with Grubby mascot and South Dakota Mines Football text, white and gold on navy background variant
Sport LogoLast Updated : 6/23/2026
South Dakota Mines Volleyball wordmark with Grubby mascot, white, gold, and navy on grey background variant
Sport LogoLast Updated : 6/23/2026
Full Page Guideline Sheet, Standard variant
Production ArtworkLast Updated : 6/23/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Primary Logo Usage Restriction

The Grubby Face serves as the primary representation of the athletics brand and will be used as the main identifying device for South Dakota Mines Athletics along with the standardized South Dakota Mines and Hardrockers wordmarks. It should not be used on campus by any other departments, unless the department has received permission from Athletic Communications.

hard rule

Prohibited Logo Alterations

Do not alter the logo in any way, add patterns or adornments, stretch, squish, or change proportions, use colors other than SDM blue, white, or black, add additional copy or elements without approval, rotate or render with a bevel, use logo in reverse, or reflect the logo. The logo must always face right.

hard rule

Secondary Logo and Wordmark Usage Restriction

Do not alter the wordmarks in any way, add patterns or adornments, stretch, squash or significantly change proportions, add additional elements without approval, or rotate or render the logo with a bevel.

hard rule

Team Lockups and Wordmarks Manipulation Restriction

Team lockups and wordmarks are not to be manipulated or altered in any way.

hard rule

Logo Clear Space and Minimum Size Requirements

All Grubby heads should contain 1/4” of clear space on all sides while all wordmarks and lockups should contain 1/2” of clear space on all sides. Grubby heads and Grubby lockups should be sized at no smaller than 5/8”. Single wordmarks should be sized at a minimum of 1/2” while double wordmarks (i.e. Hardrocker Athletics) should be sized at a minimum of 1”.

hard rule

Primary Fonts for Athletics

Refrigerator Deluxe Bold is a primary font for South Dakota Mines Athletics. Any wordmarks, numbering and official logos should use this font. Usage beyond this is limited and must be approved by Athletic Communications. Futura Condensed Medium is a primary font for South Dakota Mines Athletics. This font is approved for usage on headlines/subheads and is the pairing for Refrigerator Deluxe Bold in official logos and on official gear. Myriad Pro is the approved typeface for body copy.

hard rule

Secondary Fonts for Graphic Design

Blackhawk & AJ Wisdom are approved for graphic design only. AJ Wisdom is specified for 'it’s a great day to be a hardrocker!'. Blackhawk is specified for the athletic department’s tagline: #THEHARDROCKLIFE.

hard rule

Number Marks Usage Restriction

A set of numbers using Refrigerator Deluxe bold font has been designed for usage by South Dakota Mines Athletics. This set should be treated as wordmarks. Any questions regarding the usage of these numbers should be directed to athletic communications.

hard rule

Gear and Uniform Design Approval Requirement

All gear and uniform designs must be approved by Athletic Communications prior to sending to Game One Rep. Uniform font & numbers must be full block.

hard rule

Uniform Font Exception

Uniforms are the only acceptable apparel/gear or artwork to not use our primary fonts due to designability and cost.