Back to Directory
Brand Guidelines

Saint Louis University (SLU)

Location
St. Louis, MO
Established
1818
Mascot
The Billiken
Code
SLU_NCAA
League
NCAA
Licensing Agency
CLC
Saint Louis University (SLU)

Official Color Palette

Official University Color Palette

Guideline Assets

Billikens head with wordmark, blue on white variant, cell 1
Primary Logo
Billikens head with wordmark, white on blue variant, cell 2
Primary Logo
Billikens head, blue/gray on white variant, cell 3
Secondary Logo
Billikens head, white/gray on blue variant, cell 4
Secondary Logo
Billikens, banner, blue variant, cell 13
Secondary Logo
Billikens, banner, white variant, cell 14
Secondary Logo
Saint Louis University, shield, stacked wordmark, date, blue variant, cell 19
Secondary Logo
Saint Louis University, shield, stacked wordmark, date, white variant, cell 20
Secondary Logo
Saint Louis University, shield, stacked wordmark, blue variant, cell 21
Secondary Logo
Saint Louis University, shield, stacked wordmark, white variant, cell 22
Secondary Logo
Saint Louis University, shield, horizontal wordmark, blue variant, cell 23
Secondary Logo
Saint Louis University, shield, stacked wordmark right, blue variant, cell 24
Secondary Logo
Saint Louis University, shield, horizontal wordmark, white variant, cell 25
Secondary Logo
Saint Louis University, shield, stacked wordmark right, white variant, cell 26
Secondary Logo
Billikens Athletics wordmark, blue on white variant, cell 9
Wordmark
Billikens Athletics wordmark, white on blue variant, cell 10
Wordmark
Billikens Athletics wordmark with banner, blue/white on white variant, cell 11
Wordmark
Billikens Athletics wordmark with banner, white/blue on blue variant, cell 12
Wordmark
Billikens, wordmark, blue variant, cell 15
Wordmark
Billikens, wordmark, white variant, cell 16
Wordmark
Saint Louis, wordmark, blue variant, cell 17
Wordmark
Saint Louis, wordmark, white variant, cell 18
Wordmark
Saint Louis University, stacked wordmark, blue variant, cell 27
Wordmark
Saint Louis University, stacked wordmark, white variant, cell 28
Wordmark
Saint Louis University, horizontal wordmark, blue variant, cell 29
Wordmark
Saint Louis University, horizontal wordmark, white variant, cell 30
Wordmark
SLU lettermark, blue on white variant, cell 5
Lettermark
SLU lettermark, white on blue variant, cell 6
Lettermark
SLU lettermark with outline, blue/white on white variant, cell 7
Lettermark
SLU lettermark with outline, white/blue on blue variant, cell 8
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Stacked logo options without the year usage

The stacked logo options without the year are to be used only when the mark needs to run in a space smaller than .75" or 75 pixels wide. Clearspace considerations (two crown heights on all sides) and other logo usage requirements should be maintained when using this logo.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Saint Louis University (SLU) Brand Guidelines & Licensing