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Brand Guidelines

Saint Joseph's University

Location
Philadelphia, PA
Established
1851
Mascot
Hawks
Code
SJO_NCAA
League
NCAA
Licensing Agency
CLC
Saint Joseph's University

Official Color Palette

Approved University Colors

Guideline Assets

full hawk mascot, color variant, cell 1
Primary Logo
full hawk mascot, color on crimson variant, cell 2
Primary Logo
full hawk mascot, black and white variant, cell 3
Primary Logo
full hawk mascot, white on black variant, cell 4
Primary Logo
full hawk mascot, crimson silhouette variant, cell 5
Primary Logo
full hawk mascot, white silhouette on crimson variant, cell 6
Primary Logo
hawk head with SJU wordmark, color variant, cell 7
Secondary Logo
hawk head with SJU wordmark, color on crimson variant, cell 8
Secondary Logo
hawk head with SJU wordmark, black and white variant, cell 9
Secondary Logo
hawk head with SJU wordmark, white on black variant, cell 10
Secondary Logo
Copperplate font system, black variant, cell 31
Secondary Logo
Joe College font system, black variant, cell 32
Secondary Logo
SJU Saint Joseph's University lockup, red/grey stacked variant, cell 35
Secondary Logo
SJU Saint Joseph's University lockup, red/grey horizontal variant, cell 36
Secondary Logo
The Hawk Will Never Die mark, black variant, cell 37
Secondary Logo
The Hawk Will Never Die mark, grey variant, cell 38
Secondary Logo
The Hawk Will Never Die mark, red variant, cell 39
Secondary Logo
The Hawk Will Never Die mark, white on black variant, cell 40
Secondary Logo
The Hawk Will Never Die, black variant, cell 41
Secondary Logo
The Hawk Will Never Die, grey variant, cell 42
Secondary Logo
The Hawk Will Never Die, crimson variant, cell 43
Secondary Logo
The Hawk Will Never Die, reverse variant, cell 44
Secondary Logo
Hawk Hill Philadelphia with tower, black variant, cell 45
Secondary Logo
Hawk Hill Philadelphia with tower, grey variant, cell 46
Secondary Logo
Hawk Hill Philadelphia with tower, crimson variant, cell 47
Secondary Logo
Hawk Hill Philadelphia with tower, reverse variant, cell 48
Secondary Logo
Hawk Hill Phila script, black variant, cell 49
Secondary Logo
Hawk Hill Phila script, grey variant, cell 50
Secondary Logo
Hawk Hill Phila script, crimson variant, cell 51
Secondary Logo
Hawk Hill Phila script, reverse variant, cell 52
Secondary Logo
Hawk Hill Philadelphia horizontal, black variant, cell 53
Secondary Logo
Hawk Hill Philadelphia horizontal, grey variant, cell 54
Secondary Logo
Hawk Hill Philadelphia horizontal, crimson variant, cell 55
Secondary Logo
Hawk Hill Philadelphia horizontal, reverse variant, cell 56
Secondary Logo
Hawk Hill Phila stacked, black variant, cell 57
Secondary Logo
Hawk Hill Phila stacked, grey variant, cell 58
Secondary Logo
Hawk Hill Phila stacked, crimson variant, cell 59
Secondary Logo
Hawk Hill Phila stacked, reverse variant, cell 60
Secondary Logo
Hawk Hill Philadelphia horizontal alt, black variant, cell 61
Secondary Logo
Hawk Hill Philadelphia horizontal alt, grey variant, cell 62
Secondary Logo
Hawk Hill Philadelphia horizontal alt, crimson variant, cell 63
Secondary Logo
Hawk Hill Philadelphia horizontal alt, reverse variant, cell 64
Secondary Logo
St. Joe's script, black variant, cell 11
Wordmark
St. Joe's script, gray variant, cell 12
Wordmark
St. Joe's script, crimson variant, cell 13
Wordmark
St. Joe's script, white on black variant, cell 14
Wordmark
HAWKS wordmark, red variant, cell 15
Wordmark
HAWKS wordmark, grey variant, cell 16
Wordmark
HAWKS wordmark, black variant, cell 17
Wordmark
HAWKS wordmark, white on red variant, cell 18
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, red variant, cell 19
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, grey variant, cell 20
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, black variant, cell 21
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, white on red variant, cell 22
Wordmark
HAWKS wordmark, red Joe College font variant, cell 23
Wordmark
HAWKS wordmark, grey Joe College font variant, cell 24
Wordmark
HAWKS wordmark, black Joe College font variant, cell 25
Wordmark
HAWKS wordmark, white on red Joe College font variant, cell 26
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, red Joe College font variant, cell 27
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, grey Joe College font variant, cell 28
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, black Joe College font variant, cell 29
Wordmark
SAINT JOSEPH'S UNIVERSITY wordmark, white on red Joe College font variant, cell 30
Wordmark
SJU monogram, red variant, cell 33
Lettermark
SJU monogram, white on red variant, cell 34
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Student-Athlete Name, Image, and Likeness Restriction

No use of current student-athletes' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, and Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.