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Brand Guidelines

San Francisco State University (SFS)

Location
San Francisco
Established
1899
Mascot
Gators
Code
SFS_NCAA
League
NCAA
Licensing Agency
CLC
San Francisco State University (SFS)

Official Color Palette

Official University Color Palette

Guideline Assets

SF State Gators logo, full color variant, cell 1
Primary Logo
SF State Gators logo, purple/white variant, cell 2
Primary Logo
SF State Gators logo, black/white variant, cell 3
Primary Logo
SF State Gators logo, gold/white variant, cell 4
Primary Logo
SF State logo, full color variant, cell 5
Primary Logo
SF State logo, purple/white variant, cell 6
Primary Logo
SF State logo, black/white variant, cell 7
Primary Logo
SF State logo, gold/white variant, cell 8
Primary Logo
Gator mascot, full color variant, cell 9
Secondary Logo
Gator mascot, purple/white variant, cell 10
Secondary Logo
Gator mascot, black/white variant, cell 11
Secondary Logo
Gator mascot, gold/white variant, cell 12
Secondary Logo
SF State Gators logo, full color variant, cell 13
Secondary Logo
SF State Gators logo, white on purple variant, cell 14
Secondary Logo
SF State Gators logo, white on black variant, cell 15
Secondary Logo
SF State Gators logo, white on gold variant, cell 16
Secondary Logo
SF State logo, full color variant, cell 17
Secondary Logo
SF State logo, white on purple variant, cell 18
Secondary Logo
SF State logo, white on black variant, cell 19
Secondary Logo
SF State logo, white on gold variant, cell 20
Secondary Logo
Gator mascot, full color variant, cell 21
Secondary Logo
Gator mascot, white on purple variant, cell 22
Secondary Logo
Gator mascot, white on black variant, cell 23
Secondary Logo
Gator mascot, white on gold variant, cell 24
Secondary Logo
school seal, blue on white variant, cell 65
Secondary Logo
school seal, white on blue variant, cell 66
Secondary Logo
school seal, white on gold variant, cell 67
Secondary Logo
loupe print, blue on white variant, cell 68
Secondary Logo
loupe print, white on blue variant, cell 69
Secondary Logo
San Francisco Gators wordmark, arched, color variant, cell 25
Wordmark
San Francisco Gators wordmark, arched, white on purple variant, cell 26
Wordmark
San Francisco Gators wordmark, arched, white on black variant, cell 27
Wordmark
San Francisco Gators wordmark, arched, white on gold variant, cell 28
Wordmark
San Francisco wordmark, arched, color variant, cell 29
Wordmark
San Francisco wordmark, arched, white on purple variant, cell 30
Wordmark
San Francisco wordmark, arched, white on black variant, cell 31
Wordmark
San Francisco wordmark, arched, white on gold variant, cell 32
Wordmark
San Francisco wordmark, straight, color variant, cell 33
Wordmark
San Francisco wordmark, straight, white on purple variant, cell 34
Wordmark
San Francisco wordmark, straight, white on black variant, cell 35
Wordmark
San Francisco wordmark, straight, white on gold variant, cell 36
Wordmark
SF State Gators wordmark, arched, color variant, cell 37
Wordmark
SF State Gators wordmark, arched, white on purple variant, cell 38
Wordmark
SF State Gators wordmark, arched, white on black variant, cell 39
Wordmark
SF State Gators wordmark, arched, white on gold variant, cell 40
Wordmark
SF State wordmark, arched, color variant, cell 41
Wordmark
SF State wordmark, arched, white on purple variant, cell 42
Wordmark
SF State wordmark, arched, white on black variant, cell 43
Wordmark
SF State wordmark, arched, white on gold variant, cell 44
Wordmark
SF STATE wordmark, purple and gold on white variant, cell 45
Wordmark
SF STATE wordmark, white on purple variant, cell 46
Wordmark
SF STATE wordmark, white on black variant, cell 47
Wordmark
SF STATE wordmark, white on gold variant, cell 48
Wordmark
GATORS ATHLETICS wordmark, purple and gold on white variant, cell 49
Wordmark
GATORS ATHLETICS wordmark, white on purple variant, cell 50
Wordmark
GATORS ATHLETICS wordmark, white on black variant, cell 51
Wordmark
GATORS ATHLETICS wordmark, white on gold variant, cell 52
Wordmark
GATORS arched wordmark, purple and gold on white variant, cell 53
Wordmark
GATORS arched wordmark, white on purple variant, cell 54
Wordmark
GATORS arched wordmark, white on black variant, cell 55
Wordmark
GATORS arched wordmark, white on gold variant, cell 56
Wordmark
GATORS straight wordmark, purple and gold on white variant, cell 57
Wordmark
GATORS straight wordmark, white on purple variant, cell 58
Wordmark
GATORS straight wordmark, white on black variant, cell 59
Wordmark
GATORS straight wordmark, white on gold variant, cell 60
Wordmark
wordmark, blue on white, 2-line variant, cell 73
Wordmark
wordmark, blue on white, 4-line variant, cell 74
Wordmark
wordmark, white on gold, 2-line variant, cell 75
Wordmark
wordmark, white on gold, 4-line variant, cell 76
Wordmark
San Francisco 1899 State University wordmark, purple variant, cell 85
Wordmark
San Francisco 1899 State University wordmark, yellow variant, cell 86
Wordmark
San Francisco 1899 State University wordmark, white/yellow on purple variant, cell 87
Wordmark
San Francisco 1899 State University wordmark, black variant, cell 88
Wordmark
San Francisco State University wordmark, purple variant, cell 89
Wordmark
San Francisco State University wordmark, yellow variant, cell 90
Wordmark
San Francisco State University wordmark, white on purple variant, cell 91
Wordmark
San Francisco State University wordmark, black variant, cell 92
Wordmark
San Francisco State University 1899 wordmark, purple variant, cell 93
Wordmark
San Francisco State University 1899 wordmark, yellow variant, cell 94
Wordmark
San Francisco State University 1899 wordmark, white on purple variant, cell 95
Wordmark
San Francisco State University 1899 wordmark, black variant, cell 96
Wordmark
Gators wordmark, purple variant, cell 97
Wordmark
Gators wordmark, yellow variant, cell 98
Wordmark
Gators wordmark, white on purple variant, cell 99
Wordmark
Gators wordmark, black variant, cell 100
Wordmark
San Francisco State University Gators wordmark, purple variant, cell 101
Wordmark
San Francisco State University Gators wordmark, yellow variant, cell 102
Wordmark
San Francisco State University Gators wordmark, white on purple variant, cell 103
Wordmark
San Francisco State University Gators wordmark, black variant, cell 104
Wordmark
SF lettermark, purple and gold on white variant, cell 61
Lettermark
SF lettermark, white on purple variant, cell 62
Lettermark
SF lettermark, white on black variant, cell 63
Lettermark
SF lettermark, white on gold variant, cell 64
Lettermark
monogram, blue on white variant, cell 70
Lettermark
monogram, gold on white variant, cell 71
Lettermark
monogram, white on gold variant, cell 72
Lettermark
SFSU lettermark, purple variant, cell 77
Lettermark
SFSU lettermark, yellow variant, cell 78
Lettermark
SFSU lettermark, white on purple variant, cell 79
Lettermark
SFSU lettermark, purple outline variant, cell 80
Lettermark
SFSU 1899 lettermark, purple variant, cell 81
Lettermark
SFSU 1899 lettermark, yellow variant, cell 82
Lettermark
SFSU 1899 lettermark, white on purple variant, cell 83
Lettermark
SFSU 1899 lettermark, black variant, cell 84
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Secondary Athletic Marks Uniform Use Restriction

Marks 9-12 should be used on official uniforms (not for retail).

hard rule

Additional Secondary Athletic Marks Uniform Use Restriction

Marks 21-24 should be used on official uniforms (not for retail).

hard rule

Athletic Wordmarks Uniform Use Restriction

Marks 29-36 should be used on official uniforms (not for retail).

hard rule

GATORS Wordmark Font Restriction

The word 'Gators' is allowed in any font for general merchandise (as long as it has a logo or other word mark), but the custom font version is only allowed on uniforms.

hard rule

Accompaniment Requirement for Marks 53-64

Marks 53-64 must be accompanied by a word mark.

hard rule

Prohibition on Alcohol, Drugs, and Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.