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Brand Guidelines

Stephen F. Austin State University

Location
Nacogdoches, TX
Established
1923
Mascot
N/A
Code
SFA_NCAA
League
NCAA
Licensing Agency
CLC
Stephen F. Austin State University

Official Color Palette

Official University Color Palette

Guideline Assets

SFA lettermark with Texas map, purple variant, cell 1
Primary Logo
SFA lettermark with Texas map, black variant, cell 2
Primary Logo
SFA lettermark with Texas map, white knockout variant, cell 3
Primary Logo
SFA wordmark with axe and star, purple variant, cell 4
Secondary Logo
SFA wordmark with axe and star, black variant, cell 5
Secondary Logo
SFA wordmark with axe and star, white knockout variant, cell 6
Secondary Logo
Lumberjacks wordmark with axe icon, purple variant, cell 13
Secondary Logo
Lumberjacks wordmark with axe icon, black variant, cell 14
Secondary Logo
Lumberjacks wordmark with axe icon, white knockout variant, cell 15
Secondary Logo
Ladyjacks wordmark with axe icon, purple variant, cell 16
Secondary Logo
Ladyjacks wordmark with axe icon, black variant, cell 17
Secondary Logo
Ladyjacks wordmark with axe icon, white knockout variant, cell 18
Secondary Logo
School Seal, purple outline variant, cell 19
Secondary Logo
School Seal, black outline variant, cell 20
Secondary Logo
School Seal, purple fill variant, cell 21
Secondary Logo
School Seal, white knockout variant, cell 22
Secondary Logo
Axe 'em Acres logo, purple variant, cell 23
Secondary Logo
SFA logo with university name, white on black variant, cell 24
Secondary Logo
SFA logo with university name, purple/white logo, white text on black variant, cell 25
Secondary Logo
SFA logo with university name, purple/white logo, purple text on white variant, cell 26
Secondary Logo
SFA logo with university name, black/white logo, black text on white variant, cell 27
Secondary Logo
SFA logo with university name, white on black, stacked variant, cell 28
Secondary Logo
SFA logo with university name, purple/white logo, purple text on white, stacked variant, cell 29
Secondary Logo
SFA logo with university name, black/white logo, black text on white, stacked variant, cell 30
Secondary Logo
Stephen F. Austin Lumberjacks wordmark, purple variant, cell 7
Wordmark
Stephen F. Austin Lumberjacks wordmark, black variant, cell 8
Wordmark
Stephen F. Austin Lumberjacks wordmark, white knockout variant, cell 9
Wordmark
Stephen F. Austin Ladyjacks wordmark, purple variant, cell 10
Wordmark
Stephen F. Austin Ladyjacks wordmark, black variant, cell 11
Wordmark
Stephen F. Austin Ladyjacks wordmark, white knockout variant, cell 12
Wordmark
Stephen F. Austin State University wordmark, black variant, cell 31
Wordmark
Stephen F. Austin State University wordmark, purple variant, cell 32
Wordmark
Stephen F. Austin State University wordmark, white on black variant, cell 33
Wordmark
Stephen F. Austin State University wordmark with city, white on black variant, cell 34
Wordmark
Stephen F. Austin State University wordmark with city, black variant, cell 35
Wordmark
Stephen F. Austin State University wordmark with city, purple variant, cell 36
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

No Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.