Brand Guidelines

Seton Hall University (SET)

Location
South Orange, NJ
Established
1856
Mascot
Pirate
Code
SET_NCAA
League
NCAA
Licensing Agency
CLC
Seton Hall University (SET)

Official Color Palette

Seton Hall University Official Colors

Guideline Assets

Seton Hall University logo, vertical, blue variant, cell 1
Primary Logo
Seton Hall University logo, vertical, blue variant, cell 2
Primary Logo
Seton Hall University logo, vertical, silver variant, cell 3
Primary Logo
Seton Hall University logo, vertical, black variant, cell 4
Primary Logo
Seton Hall University logo, vertical, white on black variant, cell 5
Primary Logo
Seton Hall University logo, horizontal, building left, blue variant, cell 6
Primary Logo
Seton Hall University logo, horizontal, building left, black variant, cell 7
Primary Logo
Seton Hall University logo, horizontal, building left, white on black variant, cell 8
Primary Logo
Seton Hall University logo, horizontal, building center, blue variant, cell 9
Primary Logo
Seton Hall University logo, horizontal, building center, black variant, cell 10
Primary Logo
Seton Hall University logo, horizontal, building center, white on black variant, cell 11
Primary Logo
Pirate head, blue/white/grey on white variant, cell 21
Primary Logo
Pirate head, white/grey on blue variant, cell 22
Primary Logo
Pirate head, blue/white/grey on blue variant, cell 23
Primary Logo
Pirate head, white/grey on black variant, cell 24
Primary Logo
Pirate head, black/white on white variant, cell 25
Primary Logo
SH monogram, blue/white/grey on white variant, cell 26
Secondary Logo
SH monogram, black/white/grey on white variant, cell 27
Secondary Logo
SH monogram, white/grey on blue variant, cell 28
Secondary Logo
custom font, full set variant, cell 35
Secondary Logo
Seton Hall University wordmark, stacked, blue variant, cell 12
Wordmark
Seton Hall University wordmark, stacked, black variant, cell 13
Wordmark
Seton Hall University wordmark, stacked, white on black variant, cell 14
Wordmark
Seton Hall University wordmark, two-line, blue variant, cell 15
Wordmark
Seton Hall University wordmark, two-line, black variant, cell 16
Wordmark
Seton Hall University wordmark, two-line, white on black variant, cell 17
Wordmark
Seton Hall University wordmark, single-line, blue variant, cell 18
Wordmark
Seton Hall University wordmark, single-line, black variant, cell 19
Wordmark
Seton Hall University wordmark, single-line, white on black variant, cell 20
Wordmark
Seton Hall wordmark, blue variant, cell 29
Wordmark
Seton Hall wordmark, black variant, cell 30
Wordmark
Seton Hall wordmark, white on blue variant, cell 31
Wordmark
Pirates wordmark, blue variant, cell 32
Wordmark
Pirates wordmark, black variant, cell 33
Wordmark
Pirates wordmark, white on blue variant, cell 34
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

University Consumer Marks Color Usage

The University Consumer Marks may also be used in any one of the official Seton Hall colors (in order of preference: all SH Blue, all SH Silver, or all SH Black). If none of the official colors are available (or their process color equivalents), the marks should be reversed out of the darkest color available.

hard rule

University Marks Color Context Rules

In every mark, on SH Blue backgrounds, all type becomes white and all rules and the Seton Hall buildings graphic become SH Silver. In every mark on SH Silver, all type becomes SH Blue and all rules and the Seton Hall buildings graphic become white. University marks should be used in all white whenever placed on a dark background other than SH Blue, SH Silver or their process equivalents. The background must at least be darker than the value of 50% black. When using the University Consumer Marks on complex or distracting backgrounds, the marks should be placed within a solid, single-color shape to avoid confusion. The shape must not intrude upon the mark's control area.

hard rule

University Logo Clear Zone Requirement

The clear zone for each of the University primary and secondary logos is 1.5 times the height of the word 'S' in each mark.

hard rule

Athletic Marks Color Usage

The Athletic Marks may also be used in any one of the official Seton Hall colors (in order of preference: all SH Blue, all SH Athletics Gray, or all SH Black). Never reverse marks that include the pirate. The bandana, patch, moustache, etc., should be white.

hard rule

Secondary Athletic Marks Color Restriction

The Secondary Athletic Marks (#26, #27, #28) cannot be used in one color. Must be full color, 2-color or black.

hard rule

Pirate Head Logo Clear Zone

For the Pirate head logo, the clear zone is the same as the height of the Pirate’s bandana.

hard rule

Monogram Logo Clear Zone

For the monogram logo, the clear zone is 1.5 times the thickness of the vertical stroke of the “H.”

hard rule

No Use of Current Players' Name, Image, or Likeness in Violation of NCAA Rules

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Seton Hall University (SET) Brand Guidelines & Licensing