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Seattle Kraken Brand Guidelines

Location
N/A
Established
N/A
Mascot
N/A
Code
SKR_NHL
League
NHL
Licensing Agency
NHL
SEATTLE KRAKEN

Official Brand Colors

Secondary Logo Apparel and Headwear Colors

Primary Logo Apparel and Headwear Colors

Logos & Marks

Seattle Kraken primary logo, primary variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, print version with R, dark background variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, print version with R, light background variant
Primary LogoLast Updated : 6/18/2026
Seattle Kraken primary logo, dark version, dark background variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, light version, light background variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, print version without R, embroidery, split background variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, print version without R, embroidery, white background variant
Primary LogoLast Updated : 6/18/2026
Seattle Kraken primary logo, dark version, embroidery, dark background variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, light version, embroidery, light background variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken primary logo, raised embroidery indication variant
Primary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, secondary variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, print version with R, dark background variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, print version with R, split background variant
Secondary LogoLast Updated : 6/18/2026
Seattle Kraken anchor logo, dark version, with R variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, light version, with R variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, print version without R, dark background variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, print version without R, split background variant
Secondary LogoLast Updated : 6/18/2026
Seattle Kraken anchor logo, dark version, without R variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, light version, without R variant
Secondary LogoLast Updated : 5/21/2026
Seattle Kraken anchor logo, raised embroidery indication variant
Secondary LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Primary Logo Sizing Reference

Primary logo sizing is based on Sheffield Steelers, Triangle Vintage (width).

hard rule

Secondary Logo Sizing Reference

Secondary logo sizing is based on Henderson Silver Knights (width).

Seattle Kraken Brand Guidelines & Licensing