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Brand Guidelines

San Diego State University (SDS)

Location
San Diego, CA
Established
1897
Mascot
Aztec Warrior
Code
SDS_NCAA
League
NCAA
Licensing Agency
CLC
San Diego State University (SDS)

Official Color Palette

University Color Palette

Guideline Assets

primary logo, red/white/black variant, cell 1
Primary Logo
primary logo, red/red/black variant, cell 2
Primary Logo
primary logo, black/black/black variant, cell 3
Primary Logo
primary logo, white/red/white on red variant, cell 4
Primary Logo
primary logo, black/black/black on red variant, cell 5
Primary Logo
primary logo, white/white/white on red variant, cell 6
Primary Logo
primary logo, red/white/white on black variant, cell 7
Primary Logo
primary logo, red/red/red on black variant, cell 8
Primary Logo
primary logo, white/white/white on black variant, cell 9
Primary Logo
SD logo with SAN DIEGO STATE, red and black on white variant, cell 28
Primary Logo
SD logo with SAN DIEGO STATE, white and black on red variant, cell 29
Primary Logo
SD logo with SAN DIEGO STATE, white and red on black variant, cell 30
Primary Logo
SD logo with SAN DIEGO STATE, red on white variant, cell 31
Primary Logo
SD logo with SAN DIEGO STATE, black on red variant, cell 32
Primary Logo
SD logo with SAN DIEGO STATE, red on black variant, cell 33
Primary Logo
SD logo with SAN DIEGO STATE, black on white variant, cell 34
Primary Logo
SD logo with SAN DIEGO STATE, white on red variant, cell 35
Primary Logo
SD logo with SAN DIEGO STATE, white on black variant, cell 36
Primary Logo
SD logo with AZTECS, red and black on white variant, cell 37
Primary Logo
SD logo with AZTECS, white and black on red variant, cell 38
Primary Logo
SD logo with AZTECS, white and red on black variant, cell 39
Primary Logo
SD logo with AZTECS, red on white variant, cell 40
Primary Logo
SD logo with AZTECS, black on red variant, cell 41
Primary Logo
SD logo with AZTECS, red on black variant, cell 42
Primary Logo
SD logo with AZTECS, black on white variant, cell 43
Primary Logo
SD logo with AZTECS, white on red variant, cell 44
Primary Logo
SD logo with AZTECS, white on black variant, cell 45
Primary Logo
Aztec Calendar, standard variant, cell 67
Secondary Logo
Aztec Calendar, detailed variant, cell 68
Secondary Logo
SAN DIEGO STATE wordmark, red variant, cell 10
Wordmark
SAN DIEGO STATE wordmark, black variant, cell 11
Wordmark
SAN DIEGO STATE wordmark, white on red variant, cell 12
Wordmark
SAN DIEGO STATE wordmark, black on red variant, cell 13
Wordmark
SAN DIEGO STATE wordmark, white on black variant, cell 14
Wordmark
SAN DIEGO STATE wordmark, red on black variant, cell 15
Wordmark
AZTECS wordmark, red variant, cell 16
Wordmark
AZTECS wordmark, black variant, cell 17
Wordmark
AZTECS wordmark, white on red variant, cell 18
Wordmark
AZTECS wordmark, black on red variant, cell 19
Wordmark
AZTECS wordmark, white on black variant, cell 20
Wordmark
AZTECS wordmark, red on black variant, cell 21
Wordmark
SDSU wordmark, red variant, cell 22
Wordmark
SDSU wordmark, black variant, cell 23
Wordmark
SDSU wordmark, white on red variant, cell 24
Wordmark
SDSU wordmark, black on red variant, cell 25
Wordmark
SDSU wordmark, white on black variant, cell 26
Wordmark
SDSU wordmark, red on black variant, cell 27
Wordmark
San Diego State wordmark with spear, red and black variant, cell 46
Wordmark
San Diego State wordmark with spear, black variant, cell 47
Wordmark
San Diego State wordmark with spear, red variant, cell 48
Wordmark
SDSU wordmark with spear, red and black variant, cell 49
Wordmark
SDSU wordmark with spear, black variant, cell 50
Wordmark
SDSU wordmark with spear, red variant, cell 51
Wordmark
San Diego State Aztecs lockup with spear, red and black variant, cell 52
Wordmark
San Diego State Aztecs lockup with spear, black variant, cell 53
Wordmark
San Diego State Aztecs lockup with spear, red variant, cell 54
Wordmark
SDSU Aztecs lockup with spear, red and black variant, cell 55
Wordmark
SDSU Aztecs lockup with spear, black variant, cell 56
Wordmark
SDSU Aztecs lockup with spear, red variant, cell 57
Wordmark
Aztecs wordmark with spear, red and black variant, cell 58
Wordmark
Aztecs wordmark with spear, black variant, cell 59
Wordmark
Aztecs wordmark with spear, red variant, cell 60
Wordmark
Aztec Font, red variant, cell 69
Wordmark
Aztec Font, black variant, cell 70
Wordmark
Aztec Symbols, red variant, cell 71
Wordmark
Aztec Symbols, black variant, cell 72
Wordmark
Aztec Font, white and black on red variant, cell 73
Wordmark
Aztec Font, white and red on black variant, cell 74
Wordmark
Aztecs Football sport lockup, red and black variant, cell 61
Sport Logo
Aztecs Track & Field sport lockup, red and black variant, cell 62
Sport Logo
San Diego State Baseball sport lockup, red and black variant, cell 63
Sport Logo
San Diego State Women's Soccer sport lockup, red and black variant, cell 64
Sport Logo
SDSU Basketball sport lockup, red and black variant, cell 65
Sport Logo
SDSU Cross Country sport lockup, red and black variant, cell 66
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Aztec Logotype Minimum Size

The custom Aztec logotype should never be scaled smaller than .25" in height.

hard rule

Aztec Logotype Font Case Restriction

There is NO lower case option available in the Aztec logotype nor should one be created.

advisory rule

Aztec Font and Numerals Scaling

The custom Aztec Font and Numerals should be scaled to work together.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.