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Brand Guidelines

Southern Connecticut State University (SCS)

Location
New Haven, Connecticut
Established
1893
Mascot
Otus the Owl
Code
SCS_NCAA
League
NCAA
Licensing Agency
CLC
Southern Connecticut State University (SCS)

Official Color Palette

University Color Palette

Guideline Assets

owl head with Southern Connecticut Owls wordmark, blue/white variant, cell 1
Primary Logo
owl head with Southern Connecticut Owls wordmark, outline variant, cell 2
Primary Logo
owl head with Southern Connecticut Owls wordmark, blue/white, alternate layout variant, cell 13
Primary Logo
owl head with Southern Connecticut Owls wordmark, outline, alternate layout variant, cell 14
Primary Logo
SC lettermark with owl head, blue variant, cell 11
Secondary Logo
SC lettermark with owl head, outline variant, cell 12
Secondary Logo
full owl mascot, blue variant, cell 15
Secondary Logo
full owl mascot, outline variant, cell 16
Secondary Logo
owl head, blue variant, cell 17
Secondary Logo
owl head, outline variant, cell 18
Secondary Logo
Southern Connecticut State University wordmark with SC SU column cap logo, blue variant, cell 21
Secondary Logo
Southern Connecticut State University wordmark with SC SU column cap logo, black variant, cell 22
Secondary Logo
Southern Connecticut State University wordmark with SC SU column cap logo, one-line, blue variant, cell 23
Secondary Logo
Southern Connecticut State University wordmark with SC SU column cap logo, one-line, black variant, cell 24
Secondary Logo
Southern Connecticut State University wordmark with SC SU column cap logo, one-line, blue, small variant, cell 25
Secondary Logo
Southern Connecticut State University wordmark with SC SU column cap logo, one-line, black, small variant, cell 26
Secondary Logo
Southern Connecticut State University Alumni Association seal, blue variant, cell 27
Secondary Logo
Southern Connecticut wordmark, blue variant, cell 3
Wordmark
Southern Connecticut wordmark, outline variant, cell 4
Wordmark
Southern wordmark, blue variant, cell 5
Wordmark
Southern wordmark, outline variant, cell 6
Wordmark
SCSU wordmark, blue variant, cell 9
Wordmark
SCSU wordmark, outline variant, cell 10
Wordmark
SC lettermark, blue variant, cell 7
Lettermark
SC lettermark, outline variant, cell 8
Lettermark
owl head with Southern Athletics wordmark, blue variant, cell 19
Sport Logo
owl head with Southern Athletics wordmark, outline variant, cell 20
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

One-line University Mark Usage

The one-line versions of the university mark may only be used when size constraints and readability dictate.

hard rule

Column Cap Logo Usage

The column cap logo should only be used only in space-constrained conditions where readability of the SCSU initials would be difficult.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Southern Connecticut State University (SCS) Brand Guidelines & Licensing