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Santa Clara University Brand Guidelines

Location
Santa Clara, CA
Established
1851
Mascot
Broncos
Code
SCU_NCAA
League
NCAA
Licensing Agency
CLC
Santa Clara University

Official Brand Colors

Official Color Palette

Logos & Marks

SC lettermark with Santa Clara wordmark, red on white variant, cell 1
Primary Logo
SC lettermark with Santa Clara wordmark, white on red variant, cell 2
Primary Logo
SC lettermark with Santa Clara Broncos wordmark, serif, red on white variant, cell 11
Primary Logo
SC lettermark with Santa Clara Broncos wordmark, serif, white on red variant, cell 12
Primary Logo
SC lettermark with Broncos wordmark, serif, red on white variant, cell 17
Primary Logo
SC lettermark with Broncos wordmark, serif, white on red variant, cell 18
Primary Logo
SC lettermark with Santa Clara wordmark, horizontal, red on white variant, cell 21
Secondary Logo
SC lettermark with Santa Clara wordmark, horizontal, white on red variant, cell 22
Secondary Logo
Institutional mark, stacked, red/gold on white variant, cell 24
Secondary Logo
Institutional mark, stacked, white/gold on red variant, cell 25
Secondary Logo
Institutional mark, horizontal, red/gold on white variant, cell 26
Secondary Logo
Institutional mark, horizontal, white/gold on red variant, cell 27
Secondary Logo
University Seal, red on white variant, cell 28
Secondary Logo
University Seal, white on white variant, cell 29
Secondary Logo
Santa Clara wordmark, serif, red on white variant, cell 3
Wordmark
Santa Clara wordmark, serif, white on red variant, cell 4
Wordmark
Santa Clara wordmark, sans-serif, red on white variant, cell 5
Wordmark
Santa Clara wordmark, sans-serif, white on red variant, cell 6
Wordmark
Broncos wordmark, serif, red on white variant, cell 7
Wordmark
Broncos wordmark, serif, white on red variant, cell 8
Wordmark
Broncos wordmark, sans-serif, red on white variant, cell 9
Wordmark
Broncos wordmark, sans-serif, white on red variant, cell 10
Wordmark
Santa Clara Broncos wordmark, serif, red on white variant, cell 13
Wordmark
Santa Clara Broncos wordmark, serif, white on red variant, cell 14
Wordmark
Santa Clara Broncos wordmark, sans-serif, red on white variant, cell 15
Wordmark
Santa Clara Broncos wordmark, sans-serif, white on red variant, cell 16
Wordmark
SC lettermark, red on white variant, cell 19
Lettermark
SC lettermark, white on red variant, cell 20
Lettermark
SC lettermark, small, red on white variant, cell 23
Lettermark

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

No Alterations to Seal or Athletic Marks

No alterations or overlaying graphics to seal or athletic marks permitted.

hard rule

Trademark Font and Color Usage

When using the trademark font, use athletic colors.

hard rule

Similar Font Usage

It is permissible to use a similar font (not athletic trademark font).

hard rule

Athletics Representation Mark Restriction

If representing athletics use athletic marks only (no exceptions).

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

conditional rule

Sport Specific Logos Generation

Sport specific logos can be generated out of logos 1-10 and 24-28 by attaching appropriate name underneath in the Helvetica Neue font, on approval basis only.

hard rule

Prohibited References with University Marks

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

conditional rule

White Font on Black Background Restriction

White font on black background is only approved on a case-by-case basis.

hard rule

BRONCOS Wordmark Restriction

When using 'BRONCOS' wordmark, use 'SC' lettermark as a secondary.

hard rule

Athletic Mark Usage Restriction for Apparel

Athletic Mark is for hatwear, patchwork, and shorts only.

Santa Clara University Brand Guidelines & Licensing