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San Francisco State University Brand Guidelines

Location
San Francisco
Established
1899
Mascot
Gators
Code
SFS_NCAA
League
NCAA
Licensing Agency
CLC
San Francisco State University

Official Brand Colors

Official University Color Palette

Logos & Marks

SF State Gators logo, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
SF State Gators logo, purple/white variant, cell 2
Primary LogoLast Updated : 5/21/2026
SF State Gators logo, black/white variant, cell 3
Primary LogoLast Updated : 5/21/2026
SF State Gators logo, gold/white variant, cell 4
Primary LogoLast Updated : 5/21/2026
SF State logo, full color variant, cell 5
Primary LogoLast Updated : 5/21/2026
SF State logo, purple/white variant, cell 6
Primary LogoLast Updated : 5/21/2026
SF State logo, black/white variant, cell 7
Primary LogoLast Updated : 5/21/2026
SF State logo, gold/white variant, cell 8
Primary LogoLast Updated : 5/21/2026
Gator mascot, full color variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Gator mascot, purple/white variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Gator mascot, black/white variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Gator mascot, gold/white variant, cell 12
Secondary LogoLast Updated : 5/21/2026
SF State Gators logo, full color variant, cell 13
Secondary LogoLast Updated : 5/21/2026
SF State Gators logo, white on purple variant, cell 14
Secondary LogoLast Updated : 5/21/2026
SF State Gators logo, white on black variant, cell 15
Secondary LogoLast Updated : 5/21/2026
SF State Gators logo, white on gold variant, cell 16
Secondary LogoLast Updated : 5/21/2026
SF State logo, full color variant, cell 17
Secondary LogoLast Updated : 5/21/2026
SF State logo, white on purple variant, cell 18
Secondary LogoLast Updated : 5/21/2026
SF State logo, white on black variant, cell 19
Secondary LogoLast Updated : 5/21/2026
SF State logo, white on gold variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Gator mascot, full color variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Gator mascot, white on purple variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Gator mascot, white on black variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Gator mascot, white on gold variant, cell 24
Secondary LogoLast Updated : 5/21/2026
school seal, blue on white variant, cell 65
Secondary LogoLast Updated : 5/21/2026
school seal, white on blue variant, cell 66
Secondary LogoLast Updated : 5/21/2026
school seal, white on gold variant, cell 67
Secondary LogoLast Updated : 5/21/2026
loupe print, blue on white variant, cell 68
Secondary LogoLast Updated : 5/21/2026
loupe print, white on blue variant, cell 69
Secondary LogoLast Updated : 5/21/2026
San Francisco Gators wordmark, arched, color variant, cell 25
WordmarkLast Updated : 5/21/2026
San Francisco Gators wordmark, arched, white on purple variant, cell 26
WordmarkLast Updated : 5/21/2026
San Francisco Gators wordmark, arched, white on black variant, cell 27
WordmarkLast Updated : 5/21/2026
San Francisco Gators wordmark, arched, white on gold variant, cell 28
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, arched, color variant, cell 29
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, arched, white on purple variant, cell 30
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, arched, white on black variant, cell 31
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, arched, white on gold variant, cell 32
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, straight, color variant, cell 33
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, straight, white on purple variant, cell 34
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, straight, white on black variant, cell 35
WordmarkLast Updated : 5/21/2026
San Francisco wordmark, straight, white on gold variant, cell 36
WordmarkLast Updated : 5/21/2026
SF State Gators wordmark, arched, color variant, cell 37
WordmarkLast Updated : 5/21/2026
SF State Gators wordmark, arched, white on purple variant, cell 38
WordmarkLast Updated : 5/21/2026
SF State Gators wordmark, arched, white on black variant, cell 39
WordmarkLast Updated : 5/21/2026
SF State Gators wordmark, arched, white on gold variant, cell 40
WordmarkLast Updated : 5/21/2026
SF State wordmark, arched, color variant, cell 41
WordmarkLast Updated : 5/21/2026
SF State wordmark, arched, white on purple variant, cell 42
WordmarkLast Updated : 5/21/2026
SF State wordmark, arched, white on black variant, cell 43
WordmarkLast Updated : 5/21/2026
SF State wordmark, arched, white on gold variant, cell 44
WordmarkLast Updated : 5/21/2026
SF STATE wordmark, purple and gold on white variant, cell 45
WordmarkLast Updated : 5/21/2026
SF STATE wordmark, white on purple variant, cell 46
WordmarkLast Updated : 5/21/2026
SF STATE wordmark, white on black variant, cell 47
WordmarkLast Updated : 5/21/2026
SF STATE wordmark, white on gold variant, cell 48
WordmarkLast Updated : 5/21/2026
GATORS ATHLETICS wordmark, purple and gold on white variant, cell 49
WordmarkLast Updated : 5/21/2026
GATORS ATHLETICS wordmark, white on purple variant, cell 50
WordmarkLast Updated : 5/21/2026
GATORS ATHLETICS wordmark, white on black variant, cell 51
WordmarkLast Updated : 5/21/2026
GATORS ATHLETICS wordmark, white on gold variant, cell 52
WordmarkLast Updated : 5/21/2026
GATORS arched wordmark, purple and gold on white variant, cell 53
WordmarkLast Updated : 5/21/2026
GATORS arched wordmark, white on purple variant, cell 54
WordmarkLast Updated : 5/21/2026
GATORS arched wordmark, white on black variant, cell 55
WordmarkLast Updated : 5/21/2026
GATORS arched wordmark, white on gold variant, cell 56
WordmarkLast Updated : 5/21/2026
GATORS straight wordmark, purple and gold on white variant, cell 57
WordmarkLast Updated : 5/21/2026
GATORS straight wordmark, white on purple variant, cell 58
WordmarkLast Updated : 5/21/2026
GATORS straight wordmark, white on black variant, cell 59
WordmarkLast Updated : 5/21/2026
GATORS straight wordmark, white on gold variant, cell 60
WordmarkLast Updated : 5/21/2026
wordmark, blue on white, 2-line variant, cell 73
WordmarkLast Updated : 5/21/2026
wordmark, blue on white, 4-line variant, cell 74
WordmarkLast Updated : 5/21/2026
wordmark, white on gold, 2-line variant, cell 75
WordmarkLast Updated : 5/21/2026
wordmark, white on gold, 4-line variant, cell 76
WordmarkLast Updated : 5/21/2026
San Francisco 1899 State University wordmark, purple variant, cell 85
WordmarkLast Updated : 5/21/2026
San Francisco 1899 State University wordmark, yellow variant, cell 86
WordmarkLast Updated : 5/21/2026
San Francisco 1899 State University wordmark, white/yellow on purple variant, cell 87
WordmarkLast Updated : 5/21/2026
San Francisco 1899 State University wordmark, black variant, cell 88
WordmarkLast Updated : 5/21/2026
San Francisco State University wordmark, purple variant, cell 89
WordmarkLast Updated : 5/21/2026
San Francisco State University wordmark, yellow variant, cell 90
WordmarkLast Updated : 5/21/2026
San Francisco State University wordmark, white on purple variant, cell 91
WordmarkLast Updated : 5/21/2026
San Francisco State University wordmark, black variant, cell 92
WordmarkLast Updated : 5/21/2026
San Francisco State University 1899 wordmark, purple variant, cell 93
WordmarkLast Updated : 5/21/2026
San Francisco State University 1899 wordmark, yellow variant, cell 94
WordmarkLast Updated : 5/21/2026
San Francisco State University 1899 wordmark, white on purple variant, cell 95
WordmarkLast Updated : 5/21/2026
San Francisco State University 1899 wordmark, black variant, cell 96
WordmarkLast Updated : 5/21/2026
Gators wordmark, purple variant, cell 97
WordmarkLast Updated : 5/21/2026
Gators wordmark, yellow variant, cell 98
WordmarkLast Updated : 5/21/2026
Gators wordmark, white on purple variant, cell 99
WordmarkLast Updated : 5/21/2026
Gators wordmark, black variant, cell 100
WordmarkLast Updated : 5/21/2026
San Francisco State University Gators wordmark, purple variant, cell 101
WordmarkLast Updated : 5/21/2026
San Francisco State University Gators wordmark, yellow variant, cell 102
WordmarkLast Updated : 5/21/2026
San Francisco State University Gators wordmark, white on purple variant, cell 103
WordmarkLast Updated : 5/21/2026
San Francisco State University Gators wordmark, black variant, cell 104
WordmarkLast Updated : 5/21/2026
SF lettermark, purple and gold on white variant, cell 61
LettermarkLast Updated : 5/21/2026
SF lettermark, white on purple variant, cell 62
LettermarkLast Updated : 5/21/2026
SF lettermark, white on black variant, cell 63
LettermarkLast Updated : 5/21/2026
SF lettermark, white on gold variant, cell 64
LettermarkLast Updated : 5/21/2026
monogram, blue on white variant, cell 70
LettermarkLast Updated : 5/21/2026
monogram, gold on white variant, cell 71
LettermarkLast Updated : 5/21/2026
monogram, white on gold variant, cell 72
LettermarkLast Updated : 5/21/2026
SFSU lettermark, purple variant, cell 77
LettermarkLast Updated : 5/21/2026
SFSU lettermark, yellow variant, cell 78
LettermarkLast Updated : 5/21/2026
SFSU lettermark, white on purple variant, cell 79
LettermarkLast Updated : 5/21/2026
SFSU lettermark, purple outline variant, cell 80
LettermarkLast Updated : 5/21/2026
SFSU 1899 lettermark, purple variant, cell 81
LettermarkLast Updated : 5/21/2026
SFSU 1899 lettermark, yellow variant, cell 82
LettermarkLast Updated : 5/21/2026
SFSU 1899 lettermark, white on purple variant, cell 83
LettermarkLast Updated : 5/21/2026
SFSU 1899 lettermark, black variant, cell 84
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Secondary Athletic Marks Uniform Use Restriction

Marks 9-12 should be used on official uniforms (not for retail).

hard rule

Additional Secondary Athletic Marks Uniform Use Restriction

Marks 21-24 should be used on official uniforms (not for retail).

hard rule

Athletic Wordmarks Uniform Use Restriction

Marks 29-36 should be used on official uniforms (not for retail).

hard rule

GATORS Wordmark Font Restriction

The word 'Gators' is allowed in any font for general merchandise (as long as it has a logo or other word mark), but the custom font version is only allowed on uniforms.

hard rule

Accompaniment Requirement for Marks 53-64

Marks 53-64 must be accompanied by a word mark.

hard rule

Prohibition on Alcohol, Drugs, and Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.