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San Diego State University Brand Guidelines

Location
San Diego, CA
Established
1897
Mascot
Aztec Warrior
Code
SDS_NCAA
League
NCAA
Licensing Agency
CLC
San Diego State University

Official Brand Colors

University Color Palette

Logos & Marks

primary logo, red/white/black variant, cell 1
Primary LogoLast Updated : 5/21/2026
primary logo, red/red/black variant, cell 2
Primary LogoLast Updated : 5/21/2026
primary logo, black/black/black variant, cell 3
Primary LogoLast Updated : 5/21/2026
primary logo, white/red/white on red variant, cell 4
Primary LogoLast Updated : 5/21/2026
primary logo, black/black/black on red variant, cell 5
Primary LogoLast Updated : 5/21/2026
primary logo, white/white/white on red variant, cell 6
Primary LogoLast Updated : 5/21/2026
primary logo, red/white/white on black variant, cell 7
Primary LogoLast Updated : 5/21/2026
primary logo, red/red/red on black variant, cell 8
Primary LogoLast Updated : 5/21/2026
primary logo, white/white/white on black variant, cell 9
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, red and black on white variant, cell 28
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, white and black on red variant, cell 29
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, white and red on black variant, cell 30
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, red on white variant, cell 31
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, black on red variant, cell 32
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, red on black variant, cell 33
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, black on white variant, cell 34
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, white on red variant, cell 35
Primary LogoLast Updated : 5/21/2026
SD logo with SAN DIEGO STATE, white on black variant, cell 36
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, red and black on white variant, cell 37
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, white and black on red variant, cell 38
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, white and red on black variant, cell 39
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, red on white variant, cell 40
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, black on red variant, cell 41
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, red on black variant, cell 42
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, black on white variant, cell 43
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, white on red variant, cell 44
Primary LogoLast Updated : 5/21/2026
SD logo with AZTECS, white on black variant, cell 45
Primary LogoLast Updated : 5/21/2026
Aztec Calendar, standard variant, cell 67
Secondary LogoLast Updated : 5/21/2026
Aztec Calendar, detailed variant, cell 68
Secondary LogoLast Updated : 5/21/2026
SAN DIEGO STATE wordmark, red variant, cell 10
WordmarkLast Updated : 5/21/2026
SAN DIEGO STATE wordmark, black variant, cell 11
WordmarkLast Updated : 5/21/2026
SAN DIEGO STATE wordmark, white on red variant, cell 12
WordmarkLast Updated : 5/21/2026
SAN DIEGO STATE wordmark, black on red variant, cell 13
WordmarkLast Updated : 5/21/2026
SAN DIEGO STATE wordmark, white on black variant, cell 14
WordmarkLast Updated : 5/21/2026
SAN DIEGO STATE wordmark, red on black variant, cell 15
WordmarkLast Updated : 5/21/2026
AZTECS wordmark, red variant, cell 16
WordmarkLast Updated : 5/21/2026
AZTECS wordmark, black variant, cell 17
WordmarkLast Updated : 5/21/2026
AZTECS wordmark, white on red variant, cell 18
WordmarkLast Updated : 5/21/2026
AZTECS wordmark, black on red variant, cell 19
WordmarkLast Updated : 5/21/2026
AZTECS wordmark, white on black variant, cell 20
WordmarkLast Updated : 5/21/2026
AZTECS wordmark, red on black variant, cell 21
WordmarkLast Updated : 5/21/2026
SDSU wordmark, red variant, cell 22
WordmarkLast Updated : 5/21/2026
SDSU wordmark, black variant, cell 23
WordmarkLast Updated : 5/21/2026
SDSU wordmark, white on red variant, cell 24
WordmarkLast Updated : 5/21/2026
SDSU wordmark, black on red variant, cell 25
WordmarkLast Updated : 5/21/2026
SDSU wordmark, white on black variant, cell 26
WordmarkLast Updated : 5/21/2026
SDSU wordmark, red on black variant, cell 27
WordmarkLast Updated : 5/21/2026
San Diego State wordmark with spear, red and black variant, cell 46
WordmarkLast Updated : 5/21/2026
San Diego State wordmark with spear, black variant, cell 47
WordmarkLast Updated : 5/21/2026
San Diego State wordmark with spear, red variant, cell 48
WordmarkLast Updated : 5/21/2026
SDSU wordmark with spear, red and black variant, cell 49
WordmarkLast Updated : 5/21/2026
SDSU wordmark with spear, black variant, cell 50
WordmarkLast Updated : 5/21/2026
SDSU wordmark with spear, red variant, cell 51
WordmarkLast Updated : 5/21/2026
San Diego State Aztecs lockup with spear, red and black variant, cell 52
WordmarkLast Updated : 5/21/2026
San Diego State Aztecs lockup with spear, black variant, cell 53
WordmarkLast Updated : 5/21/2026
San Diego State Aztecs lockup with spear, red variant, cell 54
WordmarkLast Updated : 5/21/2026
SDSU Aztecs lockup with spear, red and black variant, cell 55
WordmarkLast Updated : 5/21/2026
SDSU Aztecs lockup with spear, black variant, cell 56
WordmarkLast Updated : 5/21/2026
SDSU Aztecs lockup with spear, red variant, cell 57
WordmarkLast Updated : 5/21/2026
Aztecs wordmark with spear, red and black variant, cell 58
WordmarkLast Updated : 5/21/2026
Aztecs wordmark with spear, black variant, cell 59
WordmarkLast Updated : 5/21/2026
Aztecs wordmark with spear, red variant, cell 60
WordmarkLast Updated : 5/21/2026
Aztec Font, red variant, cell 69
WordmarkLast Updated : 5/21/2026
Aztec Font, black variant, cell 70
WordmarkLast Updated : 5/21/2026
Aztec Symbols, red variant, cell 71
WordmarkLast Updated : 5/21/2026
Aztec Symbols, black variant, cell 72
WordmarkLast Updated : 5/21/2026
Aztec Font, white and black on red variant, cell 73
WordmarkLast Updated : 5/21/2026
Aztec Font, white and red on black variant, cell 74
WordmarkLast Updated : 5/21/2026
Aztecs Football sport lockup, red and black variant, cell 61
Sport LogoLast Updated : 5/21/2026
Aztecs Track & Field sport lockup, red and black variant, cell 62
Sport LogoLast Updated : 5/21/2026
San Diego State Baseball sport lockup, red and black variant, cell 63
Sport LogoLast Updated : 5/21/2026
San Diego State Women's Soccer sport lockup, red and black variant, cell 64
Sport LogoLast Updated : 5/21/2026
SDSU Basketball sport lockup, red and black variant, cell 65
Sport LogoLast Updated : 5/21/2026
SDSU Cross Country sport lockup, red and black variant, cell 66
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Aztec Logotype Minimum Size

The custom Aztec logotype should never be scaled smaller than .25" in height.

hard rule

Aztec Logotype Font Case Restriction

There is NO lower case option available in the Aztec logotype nor should one be created.

advisory rule

Aztec Font and Numerals Scaling

The custom Aztec Font and Numerals should be scaled to work together.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.