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Brand Guidelines

Sam Houston State University (SAM)

Location
Huntsville, TX
Established
1879
Mascot
Sammy Bearkat
Code
SAM_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Approved University Colors

Guideline Assets

Paw Mark, orange variant, cell 3
Secondary Logo
Paw Mark, white on orange variant, cell 4
Secondary Logo
Mascot Mark (Head), color variant, cell 5
Secondary Logo
Mascot Mark (Head), color on black variant, cell 6
Secondary Logo
Mascot Mark (Head), white outline on orange variant, cell 7
Secondary Logo
Mascot Mark (Walking Sammy), color variant, cell 8
Secondary Logo
Mascot Mark (Walking Sammy), color on black variant, cell 9
Secondary Logo
Mascot Mark (Walking Sammy), white outline on orange variant, cell 10
Secondary Logo
Forward Facing Sammy (Head), full color variant, cell 18
Secondary Logo
Forward Facing Sammy (Head), white outline variant, cell 19
Secondary Logo
1879 Icon, orange variant, cell 22
Secondary Logo
1879 Icon, white variant, cell 23
Secondary Logo
Composite Mark, wordmark with head, full color variant, cell 24
Secondary Logo
Composite Mark, wordmark with head, white variant, cell 25
Secondary Logo
Composite Mark, wordmark with full body, full color variant, cell 26
Secondary Logo
Composite Mark, wordmark with full body, white variant, cell 27
Secondary Logo
Composite Mark, wordmark with paw, orange variant, cell 28
Secondary Logo
Composite Mark, wordmark with paw, white variant, cell 29
Secondary Logo
full-body mascot, orange/yellow variant, cell 79
Secondary Logo
mascot head, orange variant, cell 80
Secondary Logo
Sam Houston Wordmark, orange variant, cell 11
Wordmark
Sam Houston Wordmark, white on orange variant, cell 12
Wordmark
Sam Houston Wordmark, black on orange variant, cell 13
Wordmark
Sam Houston Bearkats Wordmark, orange/black variant, cell 14
Wordmark
Sam Houston Bearkats Wordmark, orange/white on orange variant, cell 15
Wordmark
Sam Houston Bearkats Wordmark, white on orange variant, cell 16
Wordmark
Sam Houston Bearkats Wordmark, black on orange variant, cell 17
Wordmark
Rally Cry Wordmark (Head), orange/black variant, cell 20
Wordmark
Rally Cry Wordmark (Head), white variant, cell 21
Wordmark
Sam script, orange on white variant, cell 30
Wordmark
Sam script, white on orange variant, cell 31
Wordmark
Sam script, orange with white outline on black variant, cell 32
Wordmark
Kats script, orange on white variant, cell 33
Wordmark
Kats script, white on orange variant, cell 34
Wordmark
Kats script, orange with white outline on black variant, cell 35
Wordmark
Bearkats script, orange variant, cell 72
Wordmark
Bearkats script, white reverse variant, cell 73
Wordmark
KATS wordmark, orange variant, cell 74
Wordmark
KATS wordmark, white reverse variant, cell 75
Wordmark
KATS wordmark, orange on black variant, cell 76
Wordmark
SH Monogram Mark, orange/black variant, cell 1
Lettermark
SH Monogram Mark, white/orange on orange variant, cell 2
Lettermark
SHSU circular lettermark, orange variant, cell 77
Lettermark
SHSU circular lettermark, white reverse variant, cell 78
Lettermark
Bearkats script (Baseball), orange on white variant, cell 36
Sport Logo
Bearkats script (Baseball), white on orange variant, cell 37
Sport Logo
Bearkats script (Softball), orange on white variant, cell 38
Sport Logo
Bearkats script (Softball), white on orange variant, cell 39
Sport Logo
Interlocking SH icon (Baseball), orange on white variant, cell 40
Sport Logo
Interlocking SH icon (Baseball), white on orange variant, cell 41
Sport Logo
SH lettermark with paw print in football, black and orange variant, cell 42
Sport Logo
SH lettermark with paw print in football, orange variant, cell 43
Sport Logo
SH lettermark with paw print in football, white on orange variant, cell 44
Sport Logo
SH lettermark with paw print in basketball, black and orange variant, cell 45
Sport Logo
SH lettermark with paw print in basketball, orange variant, cell 46
Sport Logo
SH lettermark with paw print in basketball, white on orange variant, cell 47
Sport Logo
SH lettermark with paw print in home plate, black and orange variant, cell 48
Sport Logo
SH lettermark with paw print in home plate, orange variant, cell 49
Sport Logo
SH lettermark with paw print in home plate, white on orange variant, cell 50
Sport Logo
SH lettermark with paw print in star, black and orange variant, cell 51
Sport Logo
SH lettermark with paw print in star, orange variant, cell 52
Sport Logo
SH lettermark with paw print in star, white on orange variant, cell 53
Sport Logo
SH lettermark with paw print in volleyball, black and orange variant, cell 54
Sport Logo
SH lettermark with paw print in volleyball, orange variant, cell 55
Sport Logo
SH lettermark with paw print in volleyball, white on orange variant, cell 56
Sport Logo
SH lettermark with paw print in tennis ball, black and orange variant, cell 57
Sport Logo
SH lettermark with paw print in tennis ball, orange variant, cell 58
Sport Logo
SH lettermark with paw print in tennis ball, white on orange variant, cell 59
Sport Logo
SH lettermark with paw print in golf ball, black and orange variant, cell 60
Sport Logo
SH lettermark with paw print in golf ball, orange variant, cell 61
Sport Logo
SH lettermark with paw print in golf ball, white on orange variant, cell 62
Sport Logo
SH lettermark with paw print in track oval, black and orange variant, cell 63
Sport Logo
SH lettermark with paw print in track oval, orange variant, cell 64
Sport Logo
SH lettermark with paw print in track oval, white on orange variant, cell 65
Sport Logo
SH lettermark with paw print in winged foot, black and orange variant, cell 66
Sport Logo
SH lettermark with paw print in winged foot, orange variant, cell 67
Sport Logo
SH lettermark with paw print in winged foot, white on orange variant, cell 68
Sport Logo
SH lettermark with paw print in bowling ball, black and orange variant, cell 69
Sport Logo
SH lettermark with paw print in bowling ball, orange variant, cell 70
Sport Logo
SH lettermark with paw print in bowling ball, white on orange variant, cell 71
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal Restrictions

No alterations or overlying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

Sam Houston State University (SAM) Brand Guidelines & Licensing