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Sam Houston State University Brand Guidelines

Location
Huntsville, TX
Established
1879
Mascot
Sammy Bearkat
Code
SAM_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Approved University Colors

Logos & Marks

Paw Mark, orange variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Paw Mark, white on orange variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Mascot Mark (Head), color variant, cell 5
Secondary LogoLast Updated : 5/21/2026
Mascot Mark (Head), color on black variant, cell 6
Secondary LogoLast Updated : 5/21/2026
Mascot Mark (Head), white outline on orange variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Mascot Mark (Walking Sammy), color variant, cell 8
Secondary LogoLast Updated : 5/21/2026
Mascot Mark (Walking Sammy), color on black variant, cell 9
Secondary LogoLast Updated : 5/21/2026
Mascot Mark (Walking Sammy), white outline on orange variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Forward Facing Sammy (Head), full color variant, cell 18
Secondary LogoLast Updated : 5/21/2026
Forward Facing Sammy (Head), white outline variant, cell 19
Secondary LogoLast Updated : 5/21/2026
1879 Icon, orange variant, cell 22
Secondary LogoLast Updated : 5/21/2026
1879 Icon, white variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Composite Mark, wordmark with head, full color variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Composite Mark, wordmark with head, white variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Composite Mark, wordmark with full body, full color variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Composite Mark, wordmark with full body, white variant, cell 27
Secondary LogoLast Updated : 5/21/2026
Composite Mark, wordmark with paw, orange variant, cell 28
Secondary LogoLast Updated : 5/21/2026
Composite Mark, wordmark with paw, white variant, cell 29
Secondary LogoLast Updated : 5/21/2026
full-body mascot, orange/yellow variant, cell 79
Secondary LogoLast Updated : 5/21/2026
mascot head, orange variant, cell 80
Secondary LogoLast Updated : 5/21/2026
Sam Houston Wordmark, orange variant, cell 11
WordmarkLast Updated : 5/21/2026
Sam Houston Wordmark, white on orange variant, cell 12
WordmarkLast Updated : 5/21/2026
Sam Houston Wordmark, black on orange variant, cell 13
WordmarkLast Updated : 5/21/2026
Sam Houston Bearkats Wordmark, orange/black variant, cell 14
WordmarkLast Updated : 5/21/2026
Sam Houston Bearkats Wordmark, orange/white on orange variant, cell 15
WordmarkLast Updated : 5/21/2026
Sam Houston Bearkats Wordmark, white on orange variant, cell 16
WordmarkLast Updated : 5/21/2026
Sam Houston Bearkats Wordmark, black on orange variant, cell 17
WordmarkLast Updated : 5/21/2026
Rally Cry Wordmark (Head), orange/black variant, cell 20
WordmarkLast Updated : 5/21/2026
Rally Cry Wordmark (Head), white variant, cell 21
WordmarkLast Updated : 5/21/2026
Sam script, orange on white variant, cell 30
WordmarkLast Updated : 5/21/2026
Sam script, white on orange variant, cell 31
WordmarkLast Updated : 5/21/2026
Sam script, orange with white outline on black variant, cell 32
WordmarkLast Updated : 5/21/2026
Kats script, orange on white variant, cell 33
WordmarkLast Updated : 5/21/2026
Kats script, white on orange variant, cell 34
WordmarkLast Updated : 5/21/2026
Kats script, orange with white outline on black variant, cell 35
WordmarkLast Updated : 5/21/2026
Bearkats script, orange variant, cell 72
WordmarkLast Updated : 5/21/2026
Bearkats script, white reverse variant, cell 73
WordmarkLast Updated : 5/21/2026
KATS wordmark, orange variant, cell 74
WordmarkLast Updated : 5/21/2026
KATS wordmark, white reverse variant, cell 75
WordmarkLast Updated : 5/21/2026
KATS wordmark, orange on black variant, cell 76
WordmarkLast Updated : 5/21/2026
SH Monogram Mark, orange/black variant, cell 1
LettermarkLast Updated : 5/21/2026
SH Monogram Mark, white/orange on orange variant, cell 2
LettermarkLast Updated : 5/21/2026
SHSU circular lettermark, orange variant, cell 77
LettermarkLast Updated : 5/21/2026
SHSU circular lettermark, white reverse variant, cell 78
LettermarkLast Updated : 5/21/2026
Bearkats script (Baseball), orange on white variant, cell 36
Sport LogoLast Updated : 5/21/2026
Bearkats script (Baseball), white on orange variant, cell 37
Sport LogoLast Updated : 5/21/2026
Bearkats script (Softball), orange on white variant, cell 38
Sport LogoLast Updated : 5/21/2026
Bearkats script (Softball), white on orange variant, cell 39
Sport LogoLast Updated : 5/21/2026
Interlocking SH icon (Baseball), orange on white variant, cell 40
Sport LogoLast Updated : 5/21/2026
Interlocking SH icon (Baseball), white on orange variant, cell 41
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in football, black and orange variant, cell 42
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in football, orange variant, cell 43
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in football, white on orange variant, cell 44
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in basketball, black and orange variant, cell 45
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in basketball, orange variant, cell 46
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in basketball, white on orange variant, cell 47
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in home plate, black and orange variant, cell 48
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in home plate, orange variant, cell 49
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in home plate, white on orange variant, cell 50
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in star, black and orange variant, cell 51
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in star, orange variant, cell 52
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in star, white on orange variant, cell 53
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in volleyball, black and orange variant, cell 54
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in volleyball, orange variant, cell 55
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in volleyball, white on orange variant, cell 56
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in tennis ball, black and orange variant, cell 57
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in tennis ball, orange variant, cell 58
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in tennis ball, white on orange variant, cell 59
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in golf ball, black and orange variant, cell 60
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in golf ball, orange variant, cell 61
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in golf ball, white on orange variant, cell 62
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in track oval, black and orange variant, cell 63
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in track oval, orange variant, cell 64
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in track oval, white on orange variant, cell 65
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in winged foot, black and orange variant, cell 66
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in winged foot, orange variant, cell 67
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in winged foot, white on orange variant, cell 68
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in bowling ball, black and orange variant, cell 69
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in bowling ball, orange variant, cell 70
Sport LogoLast Updated : 5/21/2026
SH lettermark with paw print in bowling ball, white on orange variant, cell 71
Sport LogoLast Updated : 5/21/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

University Seal Restrictions

No alterations or overlying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.