Brand Guidelines

Saint Anselm College

Location
Manchester, NH
Established
1889
Mascot
N/A
Code
SAINT_NCAA_EXEMPLAR
League
NCAA
Licensing Agency
Exemplar
Saint Anselm College

Official Color Palette

Institutional Color Standards

Guideline Assets

Saint Anselm College logo, primary stacked variant, cell 101
Primary Logo
Saint Anselm College logo, alternate configuration stacked variant, cell 101
Primary Logo
Saint Anselm College logo, alternate configuration horizontal variant, cell 101
Primary Logo
Hawk head logo, full color variant
Primary Logo
Saint Anselm College seal, primary variant, cell 103
Secondary Logo
Saint Anselm College President's seal, primary variant, cell 104
Secondary Logo
Saint Anselm College pennant, primary variant, cell 106
Secondary Logo
Saint Anselm College vintage logo, primary variant, cell 107
Secondary Logo
SA lettermark with Hawk head, full color variant
Secondary Logo
Saint Anselm College New Hampshire Institute of Politics, stacked variant
Secondary Logo
Saint Anselm College Office of Admission, horizontal variant
Secondary Logo
Meelia Center for Community Engagement Saint Anselm College, horizontal variant
Secondary Logo
Saint Anselm College English Department, horizontal variant
Secondary Logo
Saint Anselm College wordmark, stacked variant, cell 102
Wordmark
Saint Anselm College wordmark, horizontal variant, cell 102
Wordmark
Saint Anselm Athletics wordmark, full color variant
Wordmark
Saint Anselm Hawks wordmark, full color variant
Wordmark
Saint Anselm wordmark, full color variant
Wordmark
Saint Anselm College lettermark, A shield variant, cell 105
Lettermark
SA lettermark, full color variant
Lettermark
Saint Anselm Hawk head logo, full color variant
Sport Logo
Saint Anselm Hawks Hawk head logo, full color variant
Sport Logo
Saint Anselm Field Hockey Hawk head logo, full color variant
Sport Logo

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Trademark Licensing Requirement

Any person, organization, or corporation wishing to produce a product using or containing any of these marks, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Only officially licensed, approved vendors may produce items bearing the College’s trademarks. All designs must be submitted for review and approval prior to being produced.

hard rule

College Logo and Wordmark Color Usage

The College Logo (101) and Wordmark (102) should not be reproduced in any colors other than PMS 289, Black, or White.

hard rule

Alternate Logo Usage

Alternate versions of the College Logo (101) and Wordmark (102) should only be used when space prohibits use of the preferred mark.

hard rule

Logo Buffer Space Requirement

Always allow sufficient “buffer space” around the College Logo and Wordmark. This space should be equal to or greater than the height of the “A” in Saint Anselm.

hard rule

Logo Stroke on Dark Backgrounds

When using on dark-colored items, add a thin stroke around the border of the shield in the Logo and A mark (105).

hard rule

Shield Usage Restriction

The shield in the Logo (101) should never be used on its own.

hard rule

Logo Artwork Alteration Prohibition

All artwork included in this guide is the property of the Saint Anselm College and may not be altered under any circumstance.

hard rule

Logo Color Standards Enforcement

Use of these logos should abide by the Institutional color standards shown on page 1.

hard rule

President's Seal Usage Restriction

104_SAINT President's Seal is for use on formal, "official" items and high-end gifts, only.

hard rule

A Mark and Pennant Limited Use

105_SAINT A and 106_SAINT Pennant are for limited use only, and always as a supporting element.

hard rule

Vintage Mark Limited Use

107_SAINT Vintage is for limited use only, and only for the Campus Bookstore.

hard rule

Athletic Hawk Head Usage Restriction

The Hawk Head above may NOT be used as a stand-alone mark. “Saint Anselm” must appear somewhere on the product. Only exception: team helmets.

hard rule

Athletic SA Interlocking Logo Usage Restriction

SA interlocking logo and SA interlocking logo with hawk head are for limited use for teams and club sports only. Not for general retail.