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Saint Louis University Brand Guidelines

Location
St. Louis, MO
Established
1818
Mascot
The Billiken
Code
SLU_NCAA
League
NCAA
Licensing Agency
CLC
Saint Louis University

Official Brand Colors

Official University Color Palette

Logos & Marks

Billikens head with wordmark, blue on white variant, cell 1
Primary LogoLast Updated : 5/21/2026
Billikens head with wordmark, white on blue variant, cell 2
Primary LogoLast Updated : 5/21/2026
Billikens head, blue/gray on white variant, cell 3
Secondary LogoLast Updated : 5/21/2026
Billikens head, white/gray on blue variant, cell 4
Secondary LogoLast Updated : 5/21/2026
Billikens, banner, blue variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Billikens, banner, white variant, cell 14
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, stacked wordmark, date, blue variant, cell 19
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, stacked wordmark, date, white variant, cell 20
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, stacked wordmark, blue variant, cell 21
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, stacked wordmark, white variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, horizontal wordmark, blue variant, cell 23
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, stacked wordmark right, blue variant, cell 24
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, horizontal wordmark, white variant, cell 25
Secondary LogoLast Updated : 5/21/2026
Saint Louis University, shield, stacked wordmark right, white variant, cell 26
Secondary LogoLast Updated : 5/21/2026
Billikens Athletics wordmark, blue on white variant, cell 9
WordmarkLast Updated : 5/21/2026
Billikens Athletics wordmark, white on blue variant, cell 10
WordmarkLast Updated : 5/21/2026
Billikens Athletics wordmark with banner, blue/white on white variant, cell 11
WordmarkLast Updated : 5/21/2026
Billikens Athletics wordmark with banner, white/blue on blue variant, cell 12
WordmarkLast Updated : 5/21/2026
Billikens, wordmark, blue variant, cell 15
WordmarkLast Updated : 5/21/2026
Billikens, wordmark, white variant, cell 16
WordmarkLast Updated : 5/21/2026
Saint Louis, wordmark, blue variant, cell 17
WordmarkLast Updated : 5/21/2026
Saint Louis, wordmark, white variant, cell 18
WordmarkLast Updated : 5/21/2026
Saint Louis University, stacked wordmark, blue variant, cell 27
WordmarkLast Updated : 5/21/2026
Saint Louis University, stacked wordmark, white variant, cell 28
WordmarkLast Updated : 5/21/2026
Saint Louis University, horizontal wordmark, blue variant, cell 29
WordmarkLast Updated : 5/21/2026
Saint Louis University, horizontal wordmark, white variant, cell 30
WordmarkLast Updated : 5/21/2026
SLU lettermark, blue on white variant, cell 5
LettermarkLast Updated : 5/21/2026
SLU lettermark, white on blue variant, cell 6
LettermarkLast Updated : 5/21/2026
SLU lettermark with outline, blue/white on white variant, cell 7
LettermarkLast Updated : 5/21/2026
SLU lettermark with outline, white/blue on blue variant, cell 8
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

Stacked logo options without the year usage

The stacked logo options without the year are to be used only when the mark needs to run in a space smaller than .75" or 75 pixels wide. Clearspace considerations (two crown heights on all sides) and other logo usage requirements should be maintained when using this logo.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.