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Saint Joseph's University Brand Guidelines

Location
Philadelphia, PA
Established
1851
Mascot
Hawks
Code
SJO_NCAA
League
NCAA
Licensing Agency
CLC
Saint Joseph's University

Official Brand Colors

Approved University Colors

Logos & Marks

full hawk mascot, color variant, cell 1
Primary LogoLast Updated : 5/22/2026
full hawk mascot, color on crimson variant, cell 2
Primary LogoLast Updated : 5/22/2026
full hawk mascot, black and white variant, cell 3
Primary LogoLast Updated : 5/22/2026
full hawk mascot, white on black variant, cell 4
Primary LogoLast Updated : 5/22/2026
full hawk mascot, crimson silhouette variant, cell 5
Primary LogoLast Updated : 5/22/2026
full hawk mascot, white silhouette on crimson variant, cell 6
Primary LogoLast Updated : 5/22/2026
hawk head with SJU wordmark, color variant, cell 7
Secondary LogoLast Updated : 5/22/2026
hawk head with SJU wordmark, color on crimson variant, cell 8
Secondary LogoLast Updated : 5/22/2026
hawk head with SJU wordmark, black and white variant, cell 9
Secondary LogoLast Updated : 5/22/2026
hawk head with SJU wordmark, white on black variant, cell 10
Secondary LogoLast Updated : 5/22/2026
Copperplate font system, black variant, cell 31
Secondary LogoLast Updated : 5/22/2026
Joe College font system, black variant, cell 32
Secondary LogoLast Updated : 5/22/2026
SJU Saint Joseph's University lockup, red/grey stacked variant, cell 35
Secondary LogoLast Updated : 5/22/2026
SJU Saint Joseph's University lockup, red/grey horizontal variant, cell 36
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die mark, black variant, cell 37
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die mark, grey variant, cell 38
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die mark, red variant, cell 39
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die mark, white on black variant, cell 40
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die, black variant, cell 41
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die, grey variant, cell 42
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die, crimson variant, cell 43
Secondary LogoLast Updated : 5/22/2026
The Hawk Will Never Die, reverse variant, cell 44
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia with tower, black variant, cell 45
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia with tower, grey variant, cell 46
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia with tower, crimson variant, cell 47
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia with tower, reverse variant, cell 48
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila script, black variant, cell 49
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila script, grey variant, cell 50
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila script, crimson variant, cell 51
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila script, reverse variant, cell 52
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal, black variant, cell 53
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal, grey variant, cell 54
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal, crimson variant, cell 55
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal, reverse variant, cell 56
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila stacked, black variant, cell 57
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila stacked, grey variant, cell 58
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila stacked, crimson variant, cell 59
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Phila stacked, reverse variant, cell 60
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal alt, black variant, cell 61
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal alt, grey variant, cell 62
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal alt, crimson variant, cell 63
Secondary LogoLast Updated : 5/22/2026
Hawk Hill Philadelphia horizontal alt, reverse variant, cell 64
Secondary LogoLast Updated : 5/22/2026
St. Joe's script, black variant, cell 11
WordmarkLast Updated : 5/22/2026
St. Joe's script, gray variant, cell 12
WordmarkLast Updated : 5/22/2026
St. Joe's script, crimson variant, cell 13
WordmarkLast Updated : 5/22/2026
St. Joe's script, white on black variant, cell 14
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, red variant, cell 15
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, grey variant, cell 16
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, black variant, cell 17
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, white on red variant, cell 18
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, red variant, cell 19
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, grey variant, cell 20
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, black variant, cell 21
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, white on red variant, cell 22
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, red Joe College font variant, cell 23
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, grey Joe College font variant, cell 24
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, black Joe College font variant, cell 25
WordmarkLast Updated : 5/22/2026
HAWKS wordmark, white on red Joe College font variant, cell 26
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, red Joe College font variant, cell 27
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, grey Joe College font variant, cell 28
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, black Joe College font variant, cell 29
WordmarkLast Updated : 5/22/2026
SAINT JOSEPH'S UNIVERSITY wordmark, white on red Joe College font variant, cell 30
WordmarkLast Updated : 5/22/2026
SJU monogram, red variant, cell 33
LettermarkLast Updated : 5/22/2026
SJU monogram, white on red variant, cell 34
LettermarkLast Updated : 5/22/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Restrictions

University seal not permitted on products for resale. No alterations or overlaying graphics to seal permitted.

hard rule

Mascot Caricature Restriction

Mascot caricatures not permitted.

hard rule

Student-Athlete Name, Image, and Likeness Restriction

No use of current student-athletes' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, and Tobacco Reference Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.