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Saginaw Valley State University Brand Guidelines

Location
University Center, MI
Established
1963
Mascot
Coop the Cardinal
Code
SAG_NCAA
League
NCAA
Licensing Agency
CLC
Saginaw Valley State University

Official Brand Colors

Official University Color Palette

Logos & Marks

cardinal head, full color variant, cell 1
Primary LogoLast Updated : 5/21/2026
cardinal head, red outline variant, cell 2
Primary LogoLast Updated : 5/21/2026
cardinal head, white on red background variant, cell 3
Primary LogoLast Updated : 5/21/2026
cardinal head, white on navy background variant, cell 4
Primary LogoLast Updated : 5/21/2026
SVSU wordmark with cardinal head, horizontal variant, cell 5
Secondary LogoLast Updated : 5/21/2026
SVSU wordmark with cardinal head, stacked head left variant, cell 6
Secondary LogoLast Updated : 5/21/2026
SVSU wordmark with cardinal head, stacked head top variant, cell 7
Secondary LogoLast Updated : 5/21/2026
Saginaw Valley State University wordmark with cardinal head, horizontal variant, cell 10
Secondary LogoLast Updated : 5/21/2026
Saginaw Valley State University wordmark with cardinal head, stacked head left variant, cell 11
Secondary LogoLast Updated : 5/21/2026
Saginaw Valley State University wordmark with cardinal head, stacked head top variant, cell 12
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark with cardinal head, horizontal variant, cell 13
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark with cardinal head, stacked head top variant, cell 15
Secondary LogoLast Updated : 5/21/2026
Saginaw Valley State University Cardinals wordmark with cardinal head, stacked head top navy variant, cell 16
Secondary LogoLast Updated : 5/21/2026
Saginaw Valley State University Cardinals wordmark with cardinal head, stacked head top white on red variant, cell 17
Secondary LogoLast Updated : 5/21/2026
SVSU Cardinals Stand Out, horizontal black/red variant, cell 21
Secondary LogoLast Updated : 5/21/2026
SVSU Cardinals Stand Out, horizontal red/white on red box variant, cell 22
Secondary LogoLast Updated : 5/21/2026
Stand Out In Business, cardinal head lockup variant, cell 23
Secondary LogoLast Updated : 5/21/2026
SVSU Business, cardinal head lockup variant, cell 24
Secondary LogoLast Updated : 5/21/2026
SVSU Cardinals Stand Out, horizontal red/black variant, cell 25
Secondary LogoLast Updated : 5/21/2026
SVSU Wordmark, cardinal head lockup color variant, cell 26
Secondary LogoLast Updated : 5/21/2026
SVSU Wordmark, cardinal head lockup white outline variant, cell 27
Secondary LogoLast Updated : 5/21/2026
SVSU Wordmark, cardinal head lockup red outline variant, cell 28
Secondary LogoLast Updated : 5/21/2026
SVSU Wordmark, cardinal head lockup white on red variant, cell 29
Secondary LogoLast Updated : 5/21/2026
SVSU Wordmark, cardinal head lockup white outline on red variant, cell 30
Secondary LogoLast Updated : 5/21/2026
Alumni SVSU, stacked color variant, cell 34
Secondary LogoLast Updated : 5/21/2026
Alumni Saginaw Valley State University, horizontal color variant, cell 35
Secondary LogoLast Updated : 5/21/2026
Alumni SVSU, horizontal color variant, cell 36
Secondary LogoLast Updated : 5/21/2026
SVSU 60 Years, vertical color variant, cell 37
Secondary LogoLast Updated : 5/21/2026
SVSU 60 Years, vertical white on navy variant, cell 38
Secondary LogoLast Updated : 5/21/2026
SVSU 60 Years, vertical white/red on navy variant, cell 39
Secondary LogoLast Updated : 5/21/2026
Mascot Cardinals, full color variant, cell 40
Secondary LogoLast Updated : 5/21/2026
Mascot Cardinals, black and white variant, cell 41
Secondary LogoLast Updated : 5/21/2026
Cardinals wordmark, red variant, cell 14
WordmarkLast Updated : 5/21/2026
Saginaw Valley State University Cardinals wordmark, navy variant, cell 18
WordmarkLast Updated : 5/21/2026
Saginaw Valley State University Cardinals wordmark, red variant, cell 19
WordmarkLast Updated : 5/21/2026
Saginaw Valley State University Cardinals wordmark, navy with red outline variant, cell 20
WordmarkLast Updated : 5/21/2026
SVSU Wordmark, white on red variant, cell 31
WordmarkLast Updated : 5/21/2026
SVSU Wordmark, black variant, cell 32
WordmarkLast Updated : 5/21/2026
SVSU Wordmark, red variant, cell 33
WordmarkLast Updated : 5/21/2026
SVSU wordmark, navy variant, cell 8
LettermarkLast Updated : 5/21/2026
SVSU wordmark, red variant, cell 9
LettermarkLast Updated : 5/21/2026

Approved Verbiage

Rules & Guidelines

hard rule

University Seal Usage Restrictions

No alterations or overlaying graphics to seal permitted.

hard rule

Prohibition on Use of Current Players’ Name, Image, or Likeness

No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.