Brand Guidelines

San Diego - University of

Location
San Diego, CA
Established
1949
Mascot
Toreros
Code
SAD_NCAA
League
NCAA
Licensing Agency
CLC
San Diego - University of

Official Color Palette

Official University Color Palette

Guideline Assets

SD primary logo, blue variant, cell 6
Primary Logo
SD primary logo, white on blue variant, cell 7
Primary Logo
SD primary logo, blue/light blue variant, cell 8
Primary Logo
SD primary logo, blue/white variant, cell 9
Primary Logo
SD primary logo, white on blue variant, cell 10
Primary Logo
Torero mascot logo with text, blue variant, cell 25
Secondary Logo
Torero mascot logo with text, white on blue variant, cell 26
Secondary Logo
Torero mascot logo, blue variant, cell 27
Secondary Logo
Torero mascot logo, white on blue variant, cell 28
Secondary Logo
USD master logo, blue variant, cell 29
Secondary Logo
USD master logo, white on blue variant, cell 30
Secondary Logo
USD master logo, light blue variant, cell 31
Secondary Logo
USD master logo, white on blue variant, cell 32
Secondary Logo
USD horizontal logo, blue variant, cell 33
Secondary Logo
USD horizontal logo, white on blue variant, cell 34
Secondary Logo
USD horizontal logo, light blue variant, cell 35
Secondary Logo
USD horizontal logo, white on blue variant, cell 36
Secondary Logo
USD College of Arts and Sciences logo, blue variant, cell 37
Secondary Logo
USD College of Arts and Sciences logo, white on blue variant, cell 38
Secondary Logo
USD College of Arts and Sciences logo, light blue variant, cell 39
Secondary Logo
USD College of Arts and Sciences logo, blue variant, cell 40
Secondary Logo
USD College of Arts and Sciences logo, white on blue variant, cell 41
Secondary Logo
USD College of Arts and Sciences logo, light blue variant, cell 42
Secondary Logo
Kroc School of Peace Studies, blue variant, cell 43
Secondary Logo
Professional and Continuing Education, blue variant, cell 44
Secondary Logo
School of Law, blue variant, cell 45
Secondary Logo
Shiley-Marcos School of Engineering, blue variant, cell 46
Secondary Logo
Hahn School of Nursing and Health Science, blue variant, cell 47
Secondary Logo
School of Leadership and Education Sciences, blue variant, cell 48
Secondary Logo
Knauss School of Business, blue variant, cell 49
Secondary Logo
Knauss School of Business, blue variant, cell 50
Secondary Logo
Knauss School of Business, blue variant, cell 51
Secondary Logo
Knauss School of Business, black variant, cell 52
Secondary Logo
Knauss School of Business, white on navy variant, cell 53
Secondary Logo
Knauss School of Business, white on navy variant, cell 54
Secondary Logo
Medallion, white on navy variant, cell 55
Secondary Logo
Medallion, white on navy variant, cell 56
Secondary Logo
Medallion, blue on white variant, cell 57
Secondary Logo
Medallion, blue on white variant, cell 58
Secondary Logo
Medallion, two-color on navy variant, cell 59
Secondary Logo
Medallion, two-color on white variant, cell 60
Secondary Logo
Toreros wordmark with USD, blue variant, cell 11
Wordmark
Toreros wordmark with USD, white on blue variant, cell 12
Wordmark
Toreros wordmark with USD, blue/light blue variant, cell 13
Wordmark
Toreros wordmark with USD, white on blue variant, cell 14
Wordmark
Toreros wordmark, blue variant, cell 15
Wordmark
Toreros wordmark, white on blue variant, cell 16
Wordmark
Toreros wordmark, blue/light blue variant, cell 17
Wordmark
Toreros wordmark, white on blue variant, cell 18
Wordmark
University of San Diego wordmark, blue variant, cell 23
Wordmark
University of San Diego wordmark, white on blue variant, cell 24
Wordmark
SD lettermark, blue outline variant, cell 1
Lettermark
SD lettermark, white on blue variant, cell 2
Lettermark
SD lettermark, blue/light blue variant, cell 3
Lettermark
SD lettermark, blue/white variant, cell 4
Lettermark
SD lettermark, white on blue variant, cell 5
Lettermark
USD lettermark, blue variant, cell 19
Lettermark
USD lettermark, white on blue variant, cell 20
Lettermark
USD lettermark, blue/light blue variant, cell 21
Lettermark
USD lettermark, white on blue variant, cell 22
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

SD Marks Second Hit Requirement

When using SD marks, the text 'University of San Diego' must be used as a second hit somewhere on the product.

hard rule

Spirit Marks Second Hit Requirement

When using Spirit Marks (27-28) the text 'University of San Diego' must be used as a second hit somewhere on the product.

conditional rule

Seal and Monogram Permission Requirement

University of San Diego seal and monogram are only available for limited uses. Permission must be requested in advance from the USD Licensing Director.

hard rule

Monogram On-Campus Use Cases

Use of the Monogram for on-campus application only: signage, employee uniforms, pre-approved merchandise, certain sanctioned campus-wide initiatives.

hard rule

Prohibition on Alcohol, Drugs, Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.