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Rutgers University Brand Guidelines

Location
N/A
Established
1766
Mascot
Scarlet Knights
Code
RU_NCAA
League
NCAA
Licensing Agency
CLC

Official Brand Colors

Official Color Palette

Logos & Marks

Rutgers Horizontal, Red/Black variant, cell 1
Primary Logo
Rutgers Horizontal, White/Black outline variant, cell 2
Primary Logo
Rutgers Horizontal, Red/Red variant, cell 3
Primary Logo
Rutgers Horizontal, White/White variant, cell 4
Primary Logo
Rutgers Horizontal, Red/White outline variant, cell 5
Primary Logo
Rutgers New Brunswick Signature Horizontal, Red/Black variant, cell 6
Primary Logo
Rutgers New Brunswick Signature Horizontal, White/Black outline variant, cell 7
Primary Logo
Rutgers New Brunswick Signature Horizontal, Red/Red variant, cell 8
Primary Logo
Rutgers New Brunswick Signature Horizontal, White/White variant, cell 9
Primary Logo
Rutgers New Brunswick Signature Horizontal, Red/White outline variant, cell 10
Primary Logo
Rutgers Vertical, Red/Black variant, cell 11
Primary Logo
Rutgers Vertical, White/Black outline variant, cell 12
Primary Logo
Rutgers Vertical, Red/Red variant, cell 13
Primary Logo
Rutgers Vertical, White/White variant, cell 14
Primary Logo
Rutgers Vertical, Red/White outline variant, cell 15
Primary Logo
Rutgers New Brunswick Signature Vertical, Red/Black variant, cell 16
Primary Logo
Rutgers New Brunswick Signature Vertical, White/Black outline variant, cell 17
Primary Logo
Rutgers New Brunswick Signature Vertical, Red/Red variant, cell 18
Primary Logo
Rutgers New Brunswick Signature Vertical, White/White variant, cell 19
Primary Logo
Rutgers New Brunswick Signature Vertical, Red/White outline variant, cell 20
Primary Logo
Spirit Marks - Knights Head, Red/Black variant, cell 25
Secondary Logo
Spirit Marks - Knights Head, White/Black outline variant, cell 26
Secondary Logo
Spirit Marks - Knights Head, Red/Red variant, cell 27
Secondary Logo
Helmet Mark, Red/White variant, cell 28
Secondary Logo
Athletic Wordmark, White/White variant, cell 29
Wordmark
Athletic Wordmark, White/Black outline variant, cell 30
Wordmark
Athletic Wordmark, Red/Red variant, cell 31
Wordmark
Athletic Wordmark, Red/Black outline variant, cell 32
Wordmark
Spirit Marks - Rutgers R, Red/Black variant, cell 21
Lettermark
Spirit Marks - Rutgers R, White/Black outline variant, cell 22
Lettermark
Spirit Marks - Rutgers R, Red/Red variant, cell 23
Lettermark
Spirit Marks - Rutgers R, White/White variant, cell 24
Lettermark
Full Page Guideline Sheet, Standard variant
Production Artwork

Approved Verbiage

Rules & Guidelines

hard rule

Trademark Symbol Placement for Rutgers R Signature Logos

For Rutgers R Signature Horizontal Logos, the symbol is added to the bottom left of the Rutgers R. For Rutgers R Signature Vertical Logos, the symbol is added to the bottom right of the Rutgers R.

hard rule

Trademark Symbol Requirements by Product Category

Vendor must add registration mark ® or TM after the Rutgers name and Rutgers R on merchandise where applicable.

hard rule

Clear Space Requirement for Marks

Clear space is required around all Rutgers R / Mascot marks. The blue square is equal to .5 height of the Rutgers R.

hard rule

No Alteration of Marks

Do not alter these marks in any way.

hard rule

Mascot Caricatures Permitted

Mascot caricatures permitted.

hard rule

University Licensed Consumables Expiration Date

University licensed consumables must have expiration date on packaging.

conditional rule

Cross Licensing with Other Marks

Cross licensing with other marks may be permitted with an additional agreement and approval of Trademark Licensing.

conditional rule

Sport Specific Marks Request

Sport specific marks may be requested through the trademark office.

hard rule

No References to Alcohol, Drugs, or Tobacco

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.