Rutgers University Brand Guidelines

For Rutgers R Signature Horizontal Logos, the symbol is added to the bottom left of the Rutgers R. For Rutgers R Signature Vertical Logos, the symbol is added to the bottom right of the Rutgers R.

Vendor must add registration mark ® or TM after the Rutgers name and Rutgers R on merchandise where applicable.

Clear space is required around all Rutgers R / Mascot marks. The blue square is equal to .5 height of the Rutgers R.

Do not alter these marks in any way.

Mascot caricatures permitted.

University licensed consumables must have expiration date on packaging.

Cross licensing with other marks may be permitted with an additional agreement and approval of Trademark Licensing.

Sport specific marks may be requested through the trademark office.

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.