Brand Guidelines

Texas Rio Grande Valley, The University of (RIO)

Location
Edinburg, TX
Established
2015
Mascot
The Vaquero
Code
RIO_NCAA
League
NCAA
Licensing Agency
CLC

Official Color Palette

Official University Color Palette

Guideline Assets

Spirit Logo, full color variant, cell 1
Secondary Logo
Spirit Logo, gray variant, cell 2
Secondary Logo
Spirit Logo, orange variant, cell 3
Secondary Logo
Spirit Logo, black outline variant, cell 4
Secondary Logo
Spirit Logo, reverse on black variant, cell 5
Secondary Logo
Spirit Logo, gray outline variant, cell 6
Secondary Logo
Spirit Logo, orange outline variant, cell 7
Secondary Logo
Spirit Logo, black outline variant, cell 8
Secondary Logo
Spirit Logo, reverse on black variant, cell 9
Secondary Logo
Spirit Logo with Vaqueros, full color variant, cell 10
Secondary Logo
Spirit Logo with Vaqueros, full color on orange variant, cell 11
Secondary Logo
Spirit Logo with Vaqueros, reverse on black variant, cell 12
Secondary Logo
Spirit Logo with Vaqueros, black variant, cell 13
Secondary Logo
Spirit Logo with Vaqueros, orange variant, cell 14
Secondary Logo
Spirit Logo with Texas Map, full color variant, cell 15
Secondary Logo
Spirit Logo with Texas Map, full color on orange variant, cell 16
Secondary Logo
Spirit Logo with Texas Map, reverse on black variant, cell 17
Secondary Logo
Spirit Logo with Texas Map, black variant, cell 18
Secondary Logo
Spirit Logo with Texas Map, orange variant, cell 19
Secondary Logo
V Logo, full color variant, cell 20
Lettermark
V Logo, gray variant, cell 21
Lettermark
V Logo, orange variant, cell 22
Lettermark
V Logo, black variant, cell 23
Lettermark
V Logo, reverse on black variant, cell 24
Lettermark
V Logo, gray variant, cell 25
Lettermark
V Logo, orange variant, cell 26
Lettermark
V Logo, black variant, cell 27
Lettermark

Approved Verbiage

Rules & Guidelines

hard rule

Font Usage for Promotional Item Text

When adding text to promotional items, such as phone numbers, URLs and email addresses, use Source Serif Pro Regular, Navigo Medium or Hero New SemiBold.

hard rule

Prohibition on Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Prohibition on Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

Artwork Guidelines for Backgrounds and Embroidery

Complex backgrounds require the use of a transparent background with a one-color logo. For Embroidery, the spirit logo and half rider should not be smaller than 3.5 inches in width. The V logo should not be smaller than 2.65 inches in width.