Brand Guidelines

Rider University (RID)

Location
Lawrenceville, NJ
Established
1865
Mascot
"AJ" the Rider Bronc
Code
RID_NCAA
League
NCAA
Licensing Agency
CLC
Rider University (RID)

Official Color Palette

Official Color Palette

Guideline Assets

Rider Broncs logo, full color variant, cell 1
Primary Logo
Rider Broncs logo, black and white variant, cell 2
Primary Logo
Rider Broncs logo, white outline variant, cell 3
Primary Logo
Rider Broncs logo, full color alternate variant, cell 4
Primary Logo
Rider Broncs logo, full color alternate 2 variant, cell 5
Primary Logo
Rider University Lockup, cranberry and black variant, cell 182
Primary Logo
Rider University Lockup, cranberry variant, cell 183
Primary Logo
Rider University Lockup, black variant, cell 184
Primary Logo
Rider University Lockup, white on cranberry/black variant, cell 185
Primary Logo
Rider University Lockup, white on black variant, cell 186
Primary Logo
Rider wordmark with mascot, full color variant, cell 6
Secondary Logo
Rider wordmark with mascot, black and white variant, cell 7
Secondary Logo
Rider wordmark with mascot, full color alternate variant, cell 8
Secondary Logo
R lettermark with mascot, full color variant, cell 9
Secondary Logo
R lettermark with mascot, black and white variant, cell 10
Secondary Logo
R lettermark with mascot, reverse on black variant, cell 11
Secondary Logo
R lettermark with mascot, full color alternate variant, cell 12
Secondary Logo
Bronc head, grey/black variant, cell 25
Secondary Logo
Bronc head, white/black variant, cell 26
Secondary Logo
Horseshoe U, maroon/white variant, cell 27
Secondary Logo
Horseshoe U, black/white variant, cell 28
Secondary Logo
Number system, black variant, cell 29
Secondary Logo
Rider Broncs logo, embroidery variant, cell 30
Secondary Logo
R Bronc logo, embroidery variant, cell 31
Secondary Logo
Rider Bronc logo, embroidery variant, cell 32
Secondary Logo
Bronc head, embroidery variant, cell 37
Secondary Logo
Rider Shield, cranberry variant, cell 187
Secondary Logo
Rider Shield, black variant, cell 188
Secondary Logo
Rider Shield, white on cranberry/black variant, cell 189
Secondary Logo
Rider Shield, white on black variant, cell 190
Secondary Logo
Rider University College of Arts and Sciences Lockup, cranberry and black variant, cell 194
Secondary Logo
Rider University College of Arts and Sciences Lockup, cranberry variant, cell 195
Secondary Logo
Rider University College of Arts and Sciences Lockup, black variant, cell 196
Secondary Logo
Rider University College of Arts and Sciences Lockup, white on cranberry/black variant, cell 197
Secondary Logo
Rider University College of Arts and Sciences Lockup, white on black variant, cell 198
Secondary Logo
Rider University College of Arts and Sciences School of Communication, Media and Performing Arts logo, full color on white variant, cell 199
Secondary Logo
Rider University College of Arts and Sciences School of Communication, Media and Performing Arts logo, red on white variant, cell 200
Secondary Logo
Rider University College of Arts and Sciences School of Communication, Media and Performing Arts logo, black on white variant, cell 201
Secondary Logo
Rider University College of Arts and Sciences School of Communication, Media and Performing Arts logo, white on red variant, cell 202
Secondary Logo
Rider University College of Arts and Sciences School of Communication, Media and Performing Arts logo, white on black variant, cell 203
Secondary Logo
Rider University College of Arts and Sciences School of Humanities and Social Sciences logo, full color on white variant, cell 204
Secondary Logo
Rider University College of Arts and Sciences School of Humanities and Social Sciences logo, red on white variant, cell 205
Secondary Logo
Rider University College of Arts and Sciences School of Humanities and Social Sciences logo, black on white variant, cell 206
Secondary Logo
Rider University College of Arts and Sciences School of Humanities and Social Sciences logo, white on red variant, cell 207
Secondary Logo
Rider University College of Arts and Sciences School of Humanities and Social Sciences logo, white on black variant, cell 208
Secondary Logo
Rider University College of Arts and Sciences School of Science Technology and Mathematics logo, full color on white variant, cell 209
Secondary Logo
Rider University College of Arts and Sciences School of Science Technology and Mathematics logo, red on white variant, cell 210
Secondary Logo
Rider University College of Arts and Sciences School of Science Technology and Mathematics logo, black on white variant, cell 211
Secondary Logo
Rider University College of Arts and Sciences School of Science Technology and Mathematics logo, white on red variant, cell 212
Secondary Logo
Rider University College of Arts and Sciences School of Science Technology and Mathematics logo, white on black variant, cell 213
Secondary Logo
Rider University College of Arts and Sciences - Westminster Choir College logo, full color variant, cell 214
Secondary Logo
Rider University College of Arts and Sciences - Westminster Choir College logo, 2-color variant, cell 215
Secondary Logo
Rider University College of Arts and Sciences - Westminster Choir College logo, black variant, cell 216
Secondary Logo
Rider University College of Arts and Sciences - Westminster Choir College logo, reverse color variant, cell 217
Secondary Logo
Rider University College of Arts and Sciences - Westminster Choir College logo, reverse white variant, cell 218
Secondary Logo
Rider University College of Education and Human Services logo, full color variant, cell 219
Secondary Logo
Rider University College of Education and Human Services logo, 2-color variant, cell 220
Secondary Logo
Rider University College of Education and Human Services logo, black variant, cell 221
Secondary Logo
Rider University College of Education and Human Services logo, reverse color variant, cell 222
Secondary Logo
Rider University College of Education and Human Services logo, reverse white variant, cell 223
Secondary Logo
Rider University Norm Brodsky College of Business logo, full color variant, cell 224
Secondary Logo
Rider University Norm Brodsky College of Business logo, 2-color variant, cell 225
Secondary Logo
Rider University Norm Brodsky College of Business logo, black variant, cell 226
Secondary Logo
Rider University Norm Brodsky College of Business logo, reverse color variant, cell 227
Secondary Logo
Rider University Norm Brodsky College of Business logo, reverse white variant, cell 228
Secondary Logo
Rider Broncs wordmark, full color variant, cell 13
Wordmark
Rider Broncs wordmark, black and white variant, cell 14
Wordmark
Rider Broncs wordmark, full color alternate variant, cell 15
Wordmark
Rider wordmark, full color variant, cell 16
Wordmark
Rider wordmark, black and white variant, cell 17
Wordmark
Broncs wordmark, full color variant, cell 18
Wordmark
Broncs wordmark, black and white variant, cell 19
Wordmark
Broncs wordmark, full color alternate variant, cell 20
Wordmark
Rider Broncs wordmark, embroidery variant, cell 33
Wordmark
Rider wordmark, embroidery variant, cell 34
Wordmark
Broncs wordmark, embroidery variant, cell 35
Wordmark
Rider University Wordmark, cranberry variant, cell 191
Wordmark
Rider University Wordmark, black variant, cell 192
Wordmark
Rider University Wordmark, white on black variant, cell 193
Wordmark
R lettermark, maroon/black variant, cell 21
Lettermark
R lettermark, black/white variant, cell 22
Lettermark
R lettermark, white/maroon variant, cell 23
Lettermark
R lettermark, maroon/white variant, cell 24
Lettermark
R lettermark, embroidery variant, cell 36
Lettermark
Rider Athletics logo, embroidery variant, cell 38
Sport Logo
Rider Baseball logo, embroidery variant, cell 39
Sport Logo
Rider Basketball logo, embroidery variant, cell 40
Sport Logo
Rider Cheerleading logo, embroidery variant, cell 41
Sport Logo
Rider Cross Country logo, embroidery variant, cell 42
Sport Logo
Rider Field Hockey logo, embroidery variant, cell 43
Sport Logo
Rider Golf logo, embroidery variant, cell 44
Sport Logo
Rider Soccer logo, embroidery variant, cell 45
Sport Logo
Rider Broncs logo, Softball (embroidery) variant, cell 46
Sport Logo
Rider Broncs logo, Sports Medicine (embroidery) variant, cell 47
Sport Logo
Rider Broncs logo, Strength & Conditioning (embroidery) variant, cell 48
Sport Logo
Rider Broncs logo, Swimming & Diving (embroidery) variant, cell 49
Sport Logo
Rider Broncs logo, Tennis (embroidery) variant, cell 50
Sport Logo
Rider Broncs logo, Track & Field (embroidery) variant, cell 51
Sport Logo
Rider Broncs logo, Volleyball (embroidery) variant, cell 52
Sport Logo
Rider Broncs logo, Wrestling (embroidery) variant, cell 53
Sport Logo
Rider Broncs logo, Athletics (embroidery) variant, cell 54
Sport Logo
Rider Broncs logo, Baseball (embroidery) variant, cell 55
Sport Logo
Rider Broncs logo, Basketball (embroidery) variant, cell 56
Sport Logo
Rider Broncs logo, Cheerleading (embroidery) variant, cell 57
Sport Logo
Rider Broncs logo, Cross Country (embroidery) variant, cell 58
Sport Logo
Rider Broncs logo, Field Hockey (embroidery) variant, cell 59
Sport Logo
Rider Broncs logo, Golf (embroidery) variant, cell 60
Sport Logo
Rider Broncs logo, Soccer (embroidery) variant, cell 61
Sport Logo
Rider Broncs logo, Softball variant, cell 62
Sport Logo
Rider Broncs logo, Sports Medicine variant, cell 63
Sport Logo
Rider Broncs logo, Strength & Conditioning variant, cell 64
Sport Logo
Rider Broncs logo, Swimming & Diving variant, cell 65
Sport Logo
Rider Broncs logo, Tennis variant, cell 66
Sport Logo
Rider Broncs logo, Track & Field variant, cell 67
Sport Logo
Rider Broncs logo, Volleyball variant, cell 68
Sport Logo
Rider Broncs logo, Wrestling variant, cell 69
Sport Logo
Rider Broncs logo, Athletics (color, embroidery) variant, cell 70
Sport Logo
Rider Broncs logo, Athletics (grayscale) variant, cell 71
Sport Logo
Rider Broncs logo, Athletics (red/black) variant, cell 72
Sport Logo
Rider Broncs logo, Athletics (red/white) variant, cell 73
Sport Logo
Rider Broncs logo, Baseball (color, embroidery) variant, cell 74
Sport Logo
Rider Broncs logo, Baseball (grayscale) variant, cell 75
Sport Logo
Rider Broncs logo, Baseball (red/black) variant, cell 76
Sport Logo
Rider Broncs logo, Baseball (red/white) variant, cell 77
Sport Logo
Rider Broncs logo, Basketball (color, embroidery) variant, cell 78
Sport Logo
Rider Broncs logo, Basketball (grayscale) variant, cell 79
Sport Logo
Rider Broncs logo, Basketball (red/black) variant, cell 80
Sport Logo
Rider Broncs logo, Basketball (red/white) variant, cell 81
Sport Logo
Rider Broncs logo, Cheerleading (color, embroidery) variant, cell 82
Sport Logo
Rider Broncs logo, Cheerleading (grayscale) variant, cell 83
Sport Logo
Rider Broncs logo, Cheerleading (red/black) variant, cell 84
Sport Logo
Rider Broncs logo, Cheerleading (red/white) variant, cell 85
Sport Logo
Rider Athletics sport logo, Cross Country full color variant, cell 86
Sport Logo
Rider Athletics sport logo, Cross Country grayscale variant, cell 87
Sport Logo
Rider Athletics sport logo, Cross Country black variant, cell 88
Sport Logo
Rider Athletics sport logo, Cross Country maroon variant, cell 89
Sport Logo
Rider Athletics sport logo, Field Hockey full color variant, cell 90
Sport Logo
Rider Athletics sport logo, Field Hockey grayscale variant, cell 91
Sport Logo
Rider Athletics sport logo, Field Hockey black variant, cell 92
Sport Logo
Rider Athletics sport logo, Field Hockey maroon variant, cell 93
Sport Logo
Rider Athletics sport logo, Golf full color variant, cell 94
Sport Logo
Rider Athletics sport logo, Golf grayscale variant, cell 95
Sport Logo
Rider Athletics sport logo, Golf black variant, cell 96
Sport Logo
Rider Athletics sport logo, Golf maroon variant, cell 97
Sport Logo
Rider Athletics sport logo, Soccer full color variant, cell 98
Sport Logo
Rider Athletics sport logo, Soccer grayscale variant, cell 99
Sport Logo
Rider Athletics sport logo, Soccer black variant, cell 100
Sport Logo
Rider Athletics sport logo, Soccer maroon variant, cell 101
Sport Logo
Rider Athletics sport logo, Softball full color variant, cell 102
Sport Logo
Rider Athletics sport logo, Softball grayscale variant, cell 103
Sport Logo
Rider Athletics sport logo, Softball black variant, cell 104
Sport Logo
Rider Athletics sport logo, Softball maroon variant, cell 105
Sport Logo
Rider Athletics sport logo, Sports Medicine full color variant, cell 106
Sport Logo
Rider Athletics sport logo, Sports Medicine grayscale variant, cell 107
Sport Logo
Rider Athletics sport logo, Sports Medicine black variant, cell 108
Sport Logo
Rider Athletics sport logo, Sports Medicine maroon variant, cell 109
Sport Logo
Rider Athletics sport logo, Strength & Conditioning full color variant, cell 110
Sport Logo
Rider Athletics sport logo, Strength & Conditioning grayscale variant, cell 111
Sport Logo
Rider Athletics sport logo, Strength & Conditioning black variant, cell 112
Sport Logo
Rider Athletics sport logo, Strength & Conditioning maroon variant, cell 113
Sport Logo
Rider Athletics sport logo, Swimming & Diving full color variant, cell 114
Sport Logo
Rider Athletics sport logo, Swimming & Diving grayscale variant, cell 115
Sport Logo
Rider Athletics sport logo, Swimming & Diving black variant, cell 116
Sport Logo
Rider Athletics sport logo, Swimming & Diving maroon variant, cell 117
Sport Logo
Rider Athletics sport logo, Tennis full color variant, cell 118
Sport Logo
Rider Athletics sport logo, Tennis grayscale variant, cell 119
Sport Logo
Rider Athletics sport logo, Tennis black variant, cell 120
Sport Logo
Rider Athletics sport logo, Tennis maroon variant, cell 121
Sport Logo
Rider Athletics sport logo, Track & Field full color variant, cell 122
Sport Logo
Rider Athletics sport logo, Track & Field grayscale variant, cell 123
Sport Logo
Rider Athletics sport logo, Track & Field black variant, cell 124
Sport Logo
Rider Athletics sport logo, Track & Field maroon variant, cell 125
Sport Logo
Rider Athletics sport logo, Volleyball full color variant, cell 126
Sport Logo
Rider Athletics sport logo, Volleyball grayscale variant, cell 127
Sport Logo
Rider Athletics sport logo, Volleyball black variant, cell 128
Sport Logo
Rider Athletics sport logo, Volleyball maroon variant, cell 129
Sport Logo
Rider Athletics sport logo, Wrestling full color variant, cell 130
Sport Logo
Rider Athletics sport logo, Wrestling grayscale variant, cell 131
Sport Logo
Rider Athletics sport logo, Wrestling black variant, cell 132
Sport Logo
Rider Athletics sport logo, Wrestling maroon variant, cell 133
Sport Logo
RIDER Athletics, color variant, cell 134
Sport Logo
RIDER Athletics, black variant, cell 135
Sport Logo
RIDER Athletics, red variant, cell 136
Sport Logo
RIDER Baseball, color variant, cell 137
Sport Logo
RIDER Baseball, black variant, cell 138
Sport Logo
RIDER Baseball, red variant, cell 139
Sport Logo
RIDER Basketball, color variant, cell 140
Sport Logo
RIDER Basketball, black variant, cell 141
Sport Logo
RIDER Basketball, red variant, cell 142
Sport Logo
RIDER Cheerleading, color variant, cell 143
Sport Logo
RIDER Cheerleading, black variant, cell 144
Sport Logo
RIDER Cheerleading, red variant, cell 145
Sport Logo
RIDER Cross Country, color variant, cell 146
Sport Logo
RIDER Cross Country, black variant, cell 147
Sport Logo
RIDER Cross Country, red variant, cell 148
Sport Logo
RIDER Field Hockey, color variant, cell 149
Sport Logo
RIDER Field Hockey, black variant, cell 150
Sport Logo
RIDER Field Hockey, red variant, cell 151
Sport Logo
RIDER Golf, color variant, cell 152
Sport Logo
RIDER Golf, black variant, cell 153
Sport Logo
RIDER Golf, red variant, cell 154
Sport Logo
RIDER Soccer, color variant, cell 155
Sport Logo
RIDER Soccer, black variant, cell 156
Sport Logo
RIDER Soccer, red variant, cell 157
Sport Logo
RIDER Softball, color variant, cell 158
Sport Logo
RIDER Softball, black variant, cell 159
Sport Logo
RIDER Softball, red variant, cell 160
Sport Logo
RIDER Sports Medicine, color variant, cell 161
Sport Logo
RIDER Sports Medicine, black variant, cell 162
Sport Logo
RIDER Sports Medicine, red variant, cell 163
Sport Logo
RIDER Strength & Conditioning, color variant, cell 164
Sport Logo
RIDER Strength & Conditioning, black variant, cell 165
Sport Logo
RIDER Strength & Conditioning, red variant, cell 166
Sport Logo
RIDER Swimming & Diving, color variant, cell 167
Sport Logo
RIDER Swimming & Diving, black variant, cell 168
Sport Logo
RIDER Swimming & Diving, red variant, cell 169
Sport Logo
RIDER Tennis, color variant, cell 170
Sport Logo
RIDER Tennis, black variant, cell 171
Sport Logo
RIDER Tennis, red variant, cell 172
Sport Logo
RIDER Track & Field, color variant, cell 173
Sport Logo
RIDER Track & Field, black variant, cell 174
Sport Logo
RIDER Track & Field, red variant, cell 175
Sport Logo
RIDER Volleyball, color variant, cell 176
Sport Logo
RIDER Volleyball, black variant, cell 177
Sport Logo
RIDER Volleyball, red variant, cell 178
Sport Logo
RIDER Wrestling, color variant, cell 179
Sport Logo
RIDER Wrestling, black variant, cell 180
Sport Logo
RIDER Wrestling, red variant, cell 181
Sport Logo

Approved Verbiage

Rules & Guidelines

hard rule

Exclusive Intellectual Property

All names, logos, slogans, taglines, and other identifying marks associated with Rider University—including but not limited to "Rider University," the Rider shield, and any institutional mottos or brand language—are the exclusive intellectual property of the University. Unauthorized use, reproduction, or modification of these elements without prior written consent is strictly prohibited.

hard rule

Horse Head Orientation

The horse head must always face right.

hard rule

Embroidery Mark Restriction

Marks with (**) are Official Varsity Uniform marks that cannot be used to sell retail items.

hard rule

NCAA Name, Image, Likeness Restriction

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

Alcohol, Drugs, Tobacco Restriction

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.