Brand Guidelines

Richmond - University of

Location
Richmond, VA
Established
1840
Mascot
Spiders
Code
RCH_NCAA
League
NCAA
Licensing Agency
CLC
Richmond - University of

Official Color Palette

Approved University Color Palette

Guideline Assets

University of Richmond shield logo, full color variant, cell 1
Primary Logo
University of Richmond shield logo, reverse on navy variant, cell 2
Primary Logo
Richmond shield logo, full color variant, cell 3
Primary Logo
Richmond shield logo, reverse on navy variant, cell 4
Primary Logo
spider logo, navy variant, cell 9
Primary Logo
spider logo, red spider navy text variant, cell 10
Primary Logo
spider logo, red spider white text on navy variant, cell 11
Primary Logo
spider logo, white spider navy text on red variant, cell 12
Primary Logo
horizontal spider logo, navy variant, cell 13
Primary Logo
horizontal spider logo, red spider navy text variant, cell 14
Primary Logo
horizontal spider logo, red spider white text on navy variant, cell 15
Primary Logo
horizontal spider logo, white spider navy text on red variant, cell 16
Primary Logo
University of Richmond shield wordmark, horizontal variant, cell 5
Secondary Logo
Richmond Spiders wordmark, navy variant, cell 17
Secondary Logo
Richmond Spiders wordmark, red on navy variant, cell 18
Secondary Logo
Richmond Spiders wordmark, navy on red variant, cell 19
Secondary Logo
Silhouette Spider, black variant, cell 22
Secondary Logo
Silhouette Spider, red on navy variant, cell 23
Secondary Logo
Silhouette Spider, black on red variant, cell 24
Secondary Logo
Spider UR, black variant, cell 25
Secondary Logo
Spider UR, red on navy variant, cell 26
Secondary Logo
Spider UR, black on red variant, cell 27
Secondary Logo
Arched RICHMOND over Spider, black variant, cell 28
Secondary Logo
Arched RICHMOND over Spider, red on navy variant, cell 29
Secondary Logo
Arched RICHMOND over Spider, black on red variant, cell 30
Secondary Logo
Mascot Full Body, color variant, cell 31
Secondary Logo
Mascot Full Body, line art variant, cell 32
Secondary Logo
Mascot Head, color variant, cell 33
Secondary Logo
Mascot Head, line art variant, cell 34
Secondary Logo
University of Richmond wordmark, horizontal serif variant, cell 6
Wordmark
University of Richmond wordmark, stacked serif variant, cell 7
Wordmark
Richmond wordmark, serif variant, cell 8
Wordmark
Richmond wordmark, block navy variant, cell 20
Wordmark
Richmond wordmark, arched navy variant, cell 21
Wordmark

Approved Verbiage

Rules & Guidelines

hard rule

Mascot Caricature Permission

Mascot caricatures are permitted.

hard rule

Co-branded Merchandise Mark Size and Position

For co-branded merchandise, University marks must be equal or greater in size than the co-brand, and hold a prominent position.

hard rule

Prohibited Licensed Product Categories

The University does not permit the licensing of its marks (or any references to its marks) on lighters, knives, and any merchandise specifically related to alcohol, gambling, tobacco, weapons, or sexual products.

hard rule

Silhouette Spider Usage Restrictions

The Spider must always be tilted at the proper 15-degree angle. The Silhouette Spider may not stand alone on outerwear, active sportswear clothing, footgear, headwear, eyewear, gloves, bags, ski or snowboard equipment and accessories, and cycling equipment and accessories. When the Silhouette Spider mark appears on these goods, it must appear immediately adjacent to the words 'University of Richmond,' 'Richmond Spiders,' 'UR,' or 'Richmond.' The Silhouette Spider design may continue to appear, by itself, on official University of Richmond uniforms worn by athletic teams and coaching staff during Richmond sporting events, and on official Richmond uniforms worn by Richmond personnel during working hours. The Silhouette Spider design may appear alone on apparel and other goods not listed above.

hard rule

Artwork Approval Requirement

Failure to gain artwork approval for any product, including re-orders, may result in confiscation of non-compliant merchandise.

Richmond - University Of Brand Guidelines & Licensing