Purdue University Northwest Brand Guidelines

Location
N/A
Established
N/A
Mascot
Lion
Code
PNW_NCAA
League
NCAA
Licensing Agency
CLC
Purdue University Northwest

Official Brand Colors

School Color Palette

Logos & Marks

Purdue Northwest Pride logo, full color on white variant, cell 1
Primary LogoLast Updated : 5/22/2026
Purdue Northwest Pride logo, full color on black variant, cell 2
Primary LogoLast Updated : 5/22/2026
Purdue Northwest Pride logo, full color on gold variant, cell 3
Primary LogoLast Updated : 5/22/2026
Purdue Northwest Pride logo, white/gold on black variant, cell 4
Primary LogoLast Updated : 5/22/2026
Purdue Northwest Pride logo, black/white on white variant, cell 5
Primary LogoLast Updated : 5/22/2026
Purdue Northwest Pride logo, gold/white on black variant, cell 6
Primary LogoLast Updated : 5/22/2026
Purdue Northwest Pride logo, gold/black on black variant, cell 7
Primary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, full color on white variant, cell 8
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, full color on black variant, cell 10
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, full color on gold variant, cell 11
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, white/gold on black variant, cell 12
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, black/white on white variant, cell 13
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, gold/white on black variant, cell 14
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with full lion, gold/black on black variant, cell 15
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with lion head, full color on white variant, cell 16
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with lion head, full color on black variant, cell 17
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with lion head, full color on gold variant, cell 18
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with lion head, white/gold on black variant, cell 19
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with lion head, black/white on white variant, cell 20
Secondary LogoLast Updated : 5/22/2026
PNW Pride logo with lion head, gold/white on black variant, cell 21
Secondary LogoLast Updated : 5/22/2026
mascot head, color on white variant, cell 27
Secondary LogoLast Updated : 5/22/2026
mascot head, color on black variant, cell 28
Secondary LogoLast Updated : 5/22/2026
mascot head, color on gold variant, cell 29
Secondary LogoLast Updated : 5/22/2026
mascot head, white on black variant, cell 30
Secondary LogoLast Updated : 5/22/2026
mascot head, black on white variant, cell 31
Secondary LogoLast Updated : 5/22/2026
PNW logo with stacked wordmark, color on white variant, cell 59
Secondary LogoLast Updated : 5/22/2026
PNW logo with stacked wordmark, color on black variant, cell 60
Secondary LogoLast Updated : 5/22/2026
PNW logo with stacked wordmark, black on white variant, cell 61
Secondary LogoLast Updated : 5/22/2026
PNW logo with stacked wordmark, white on black variant, cell 62
Secondary LogoLast Updated : 5/22/2026
PNW logo with horizontal wordmark, color on white variant, cell 63
Secondary LogoLast Updated : 5/22/2026
PNW logo with horizontal wordmark, black on white variant, cell 64
Secondary LogoLast Updated : 5/22/2026
PNW logo with horizontal wordmark, color on black variant, cell 65
Secondary LogoLast Updated : 5/22/2026
PNW logo with horizontal wordmark, white on black variant, cell 66
Secondary LogoLast Updated : 5/22/2026
Purdue Northwest Pride wordmark, color on white variant, cell 32
WordmarkLast Updated : 5/22/2026
Purdue Northwest Pride wordmark, color on black variant, cell 33
WordmarkLast Updated : 5/22/2026
Purdue Northwest Pride wordmark, color on gold variant, cell 34
WordmarkLast Updated : 5/22/2026
Purdue Northwest Pride wordmark, white on black variant, cell 35
WordmarkLast Updated : 5/22/2026
Purdue Northwest Pride wordmark, black on white variant, cell 36
WordmarkLast Updated : 5/22/2026
Purdue Northwest Pride wordmark, gold on black variant, cell 37
WordmarkLast Updated : 5/22/2026
Purdue Northwest wordmark, color on white variant, cell 38
WordmarkLast Updated : 5/22/2026
Purdue Northwest wordmark, color on black variant, cell 39
WordmarkLast Updated : 5/22/2026
Purdue Northwest wordmark, color on gold variant, cell 40
WordmarkLast Updated : 5/22/2026
Purdue Northwest wordmark, white on black variant, cell 41
WordmarkLast Updated : 5/22/2026
Purdue Northwest wordmark, black on white variant, cell 42
WordmarkLast Updated : 5/22/2026
PNW Pride wordmark, color on white variant, cell 43
WordmarkLast Updated : 5/22/2026
PNW Pride wordmark, color on black variant, cell 44
WordmarkLast Updated : 5/22/2026
PNW Pride wordmark, color on gold variant, cell 45
WordmarkLast Updated : 5/22/2026
PNW Pride wordmark, white on black variant, cell 46
WordmarkLast Updated : 5/22/2026
PNW Pride wordmark, black on white variant, cell 47
WordmarkLast Updated : 5/22/2026
PNW Pride wordmark, gold on black variant, cell 48
WordmarkLast Updated : 5/22/2026
PNW wordmark, color on white variant, cell 49
WordmarkLast Updated : 5/22/2026
PNW wordmark, color on black variant, cell 50
WordmarkLast Updated : 5/22/2026
PNW wordmark, color on gold variant, cell 51
WordmarkLast Updated : 5/22/2026
PNW wordmark, white on black variant, cell 52
WordmarkLast Updated : 5/22/2026
PNW wordmark, black on white variant, cell 53
WordmarkLast Updated : 5/22/2026
PNW lettermark with lion head, full color on white variant, cell 22
LettermarkLast Updated : 5/22/2026
PNW lettermark with lion head, full color on black variant, cell 23
LettermarkLast Updated : 5/22/2026
PNW lettermark with lion head, full color on gold variant, cell 24
LettermarkLast Updated : 5/22/2026
PNW lettermark with lion head, white/gold on black variant, cell 25
LettermarkLast Updated : 5/22/2026
PNW lettermark with lion head, black/white on white variant, cell 26
LettermarkLast Updated : 5/22/2026
PNW lettermark, color on white variant, cell 54
LettermarkLast Updated : 5/22/2026
PNW lettermark, color on black variant, cell 55
LettermarkLast Updated : 5/22/2026
PNW lettermark, color on gold variant, cell 56
LettermarkLast Updated : 5/22/2026
PNW lettermark, white on black variant, cell 57
LettermarkLast Updated : 5/22/2026
PNW lettermark, black on white variant, cell 58
LettermarkLast Updated : 5/22/2026
PNW lettermark, color on white variant, cell 67
LettermarkLast Updated : 5/22/2026
PNW lettermark, color on black variant, cell 68
LettermarkLast Updated : 5/22/2026
PNW lettermark, black on white variant, cell 69
LettermarkLast Updated : 5/22/2026
PNW lettermark, white on black variant, cell 70
LettermarkLast Updated : 5/22/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Trademark Symbol Requirement

The TM must be included on all promotional and retail products. The mark can be done in any size that best fits the needs of the overall design. The mark can appear in a tonal application.

hard rule

No Use of Current Players' Name, Image, or Likeness

No use of current players' name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations.

hard rule

No Alcohol, Drugs, or Tobacco References

No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

hard rule

No Use of 'PUN' Initials

Using initials 'PUN' to designate 'Purdue University Northwest' is not permissible.

hard rule

No Overlay on Logos and Wordmarks

At no time should anything be placed over Purdue University Northwest logos and wordmarks.

hard rule

Clear Space Requirement

All elements surrounding Purdue Northwest logos and wordmarks must adhere to clear space requirements.

hard rule

No Modification or Distortion of Logos and Wordmarks

Purdue Northwest logos and wordmarks should not be modified, stretched, or distorted in any way.

hard rule

Logo and Wordmark Color Usage

Purdue Northwest logos and wordmarks should not be used in any other color combination other than those specifically on the logo sheet. With limited approval from PNW Marketing and Communications, other color exceptions may be acceptable (i.e. tonal applications).

hard rule

No Outlining of Registered Logos and Wordmarks

Purdue Northwest registered logos and wordmarks should not be outlined in any way other than those specifically on the logo sheet.

hard rule

No Gradient or Pattern Fill

Do not fill the Purdue Northwest logos and wordmarks with a gradient or pattern.

hard rule

No Additional Elements Added

Do not add additional elements to Purdue Northwest logos and wordmarks.

hard rule

Trademark Designation Symbols Requirement

All uses of University trademarks on retail or promotional products will incorporate the appropriate trademark designation symbols, ® or ™.

conditional rule

Indicia Statement Alternative

When the use of the registration mark (®) and ™ symbols are not practical (extremely high quality product, too small, too big, or used repeatedly, etc.), the statement 'The Indicia depicted on this product are trademarks of the Purdue University Northwest.' may be used in lieu of the registration mark or trademark. The indicia statement may appear on the product itself, the product tag, the product sticker, or on the packaging of the product. Permission is needed from the University prior to use of the Indicia statement.

hard rule

PNW Apparel Trademark Symbol Requirement

When using the characters 'PNW' on apparel, the ® symbol must be included.