Purdue University Fort Wayne (IND) Brand Guidelines

Athletic Blue may only appear within the athletics brand identity suite. It should never be used as an accent color in design materials, uniforms or merchandise.

When using the Icon, 'Purdue Fort Wayne™' must be legible and present on the product, merchandise, design, or uniform.

The typeface used for the 'Feel the Rumble' campaign is Champion. The secondary font is Helvetica Neue. The secondary font is for use only in 'Feel the Rumble' campaign messaging and is not a replacement for Myriad Pro. When utilizing the Campus Gold background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in White and 'RUMBLE' is in Black. When utilizing a black or dark-gray background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in Campus Gold and 'RUMBLE' is in White.

The Feel The Rumble mark should not be used with the University signature logo or spirit marks, but may be used in conjunction with other Athletics marks (i.e. the Primary Athletic Mark and the Feel The Rumble Mark).

The graphic mark should never be reduced smaller than 1.25 inches wide. The placement of surrounding elements (text, photos and other graphic elements) must respect the clear space guidelines. The distance of the clear space is proportional to one quarter of the height of the primary graphic mark.

Graphic marks may NOT be used in conjunction with academic units, co-brands or athletic marks.

When using the signature logo the ® placed after 'University' is mandatory. No 'TM' is needed after Fort Wayne.

The placement of surrounding elements (text, photos and other graphic elements) must respect the clear space guidelines. The distance of the clear space is proportional and must always equal or exceed the height of the 'W' in 'WAYNE.' The signature logo must be at least 1-inch wide.

There is NO all gold signature logo.

The monograms are for applications like social media avatars, where space is limited and the audience already knows the school by its full name.

The ® and TM must be included on all promotional and retail products. The marks can be done in any size that best fits the needs of the overall design. The marks can appear in a tonal application.

Purdue University Fort Wayne registered logos and wordmarks should not be used in any other color combination other than those specifically on the logo sheet. With limited approval from Trademarks and Licensing, other color exceptions may be acceptable (i.e. tonal applications).

Purdue University Fort Wayne registered logos and wordmarks should not be outlined in any way other than those specifically on the logo sheet.

Purdue University Fort Wayne registered logos and wordmarks should not be used as an outline.

Do not fill the Purdue University Fort Wayne registered logos and wordmarks with a gradient or pattern.

Do not add additional elements to Purdue University Fort Wayne registered logos and wordmarks.

Do not italicize the wordmarks.

Do not crop the Purdue University Fort Wayne registered logos and wordmarks in any way if space allows for a full application of the marks.

Purdue University Fort Wayne registered logos and wordmarks should not be inverted.

Do not use the Purdue University Fort Wayne registered logos to replace a letter in a word or phrase.

Individual school/college/unit names co-brand logos must be supplied by the individual school/college or unit and not created by individual units or suppliers.

Do not reproduce ANY Purdue Fort Wayne logo on a red or royal blue background.

At no time should anything be placed over Purdue University Fort Wayne registered logos and wordmarks.