Purdue University Fort Wayne (IND) Brand Guidelines

Location
Fort Wayne, IN
Established
2018
Mascot
Mastodons
Code
PFW_NCAA_IND
League
NCAA
Licensing Agency
Independent

Official Brand Colors

Primary Athletic Color Palette

University Color Palette

Logos & Marks

Purdue Fort Wayne Mastodon logo, full color variant, cell 1
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, full color on dark background variant, cell 2
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, gold and white variant, cell 3
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, gold and black variant, cell 4
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, black and white variant, cell 5
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, white and gold variant, cell 6
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, gold and white variant, cell 7
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon logo, gold and black variant, cell 8
Primary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon icon, full color variant, cell 9
Secondary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon icon, full color on dark background variant, cell 10
Secondary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon icon, gold and white variant, cell 11
Secondary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon icon, gold and black variant, cell 12
Secondary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon icon, black and white variant, cell 13
Secondary LogoLast Updated : 6/23/2026
Purdue Fort Wayne Mastodon icon, white and gold variant, cell 14
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, full color variant, cell 31
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, full color variant, cell 32
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, black and gold variant, cell 33
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, white outline variant, cell 34
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, white and gray variant, cell 35
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, gold outline variant, cell 36
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, gold outline variant, cell 37
Secondary LogoLast Updated : 6/23/2026
mastodon head inside circle, gold and gray variant, cell 38
Secondary LogoLast Updated : 6/23/2026
mastodon head with line, full color variant, cell 39
Secondary LogoLast Updated : 6/23/2026
mastodon head with line, black and gray variant, cell 40
Secondary LogoLast Updated : 6/23/2026
mastodon head with line, white outline variant, cell 41
Secondary LogoLast Updated : 6/23/2026
mastodon head with line, gold outline variant, cell 42
Secondary LogoLast Updated : 6/23/2026
mastodon head with line, gold and gray variant, cell 43
Secondary LogoLast Updated : 6/23/2026
Purdue University Fort Wayne Seal, black outline variant, cell 73
Secondary LogoLast Updated : 6/23/2026
Purdue University Fort Wayne Seal, gold outline on black background variant, cell 74
Secondary LogoLast Updated : 6/23/2026
Purdue University Fort Wayne Seal, black solid variant, cell 76
Secondary LogoLast Updated : 6/23/2026
Purdue University Fort Wayne Seal, white outline on black background variant, cell 76
Secondary LogoLast Updated : 6/23/2026
Purdue Fort Wayne wordmark, gold and black variant, cell 15
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne wordmark, gold and white variant, cell 16
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne wordmark, white and black variant, cell 17
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne wordmark, white variant, cell 18
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne Mastodons wordmark, gold, black, and white variant, cell 19
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne Mastodons wordmark, gold, white, and black variant, cell 20
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne Mastodons wordmark, white, black, and gold variant, cell 21
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne Mastodons wordmark, white, gold, and black variant, cell 22
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne Mastodons wordmark, gold, black, and blue variant, cell 23
WordmarkLast Updated : 6/23/2026
Purdue Fort Wayne Mastodons wordmark, gold, white, and blue variant, cell 24
WordmarkLast Updated : 6/23/2026
Mastodons wordmark, gold variant, cell 25
WordmarkLast Updated : 6/23/2026
Mastodons wordmark, black variant, cell 26
WordmarkLast Updated : 6/23/2026
Mastodons wordmark, white variant, cell 27
WordmarkLast Updated : 6/23/2026
Mastodons wordmark, gold variant, cell 28
WordmarkLast Updated : 6/23/2026
Mastodons wordmark, black variant, cell 29
WordmarkLast Updated : 6/23/2026
Mastodons wordmark, white variant, cell 30
WordmarkLast Updated : 6/23/2026
Feel the Rumble wordmark, white and gold on dark background variant, cell 44
WordmarkLast Updated : 6/23/2026
Feel the Rumble wordmark, black and white on gold background variant, cell 45
WordmarkLast Updated : 6/23/2026
Feel the Rumble wordmark, black and gold on light background variant, cell 46
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, stacked, gold/black variant, cell 47
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, stacked, gold/white on black variant, cell 48
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, stacked, gray/black variant, cell 49
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, stacked, gray/white on black variant, cell 50
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, stacked, black variant, cell 51
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, stacked, white on black variant, cell 52
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, horizontal, gold/black variant, cell 53
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, horizontal, gold/white on black variant, cell 54
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, horizontal, gray/black variant, cell 55
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, horizontal, gray/white on black variant, cell 56
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, horizontal, black variant, cell 57
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, horizontal, white on black variant, cell 58
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, vertical, gold/black variant, cell 59
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, vertical, gold/white on black variant, cell 60
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, vertical, gray/black variant, cell 61
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, vertical, gray/white on black variant, cell 62
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, vertical, black variant, cell 63
WordmarkLast Updated : 6/23/2026
Purdue University Fort Wayne, vertical, white on black variant, cell 64
WordmarkLast Updated : 6/23/2026
PFW, circle, gold/black variant, cell 65
LettermarkLast Updated : 6/23/2026
PFW, circle, gold on black variant, cell 66
LettermarkLast Updated : 6/23/2026
PFW, circle, white on black variant, cell 67
LettermarkLast Updated : 6/23/2026
PFW, circle, outline on black variant, cell 68
LettermarkLast Updated : 6/23/2026
PFW, gray/black variant, cell 69
LettermarkLast Updated : 6/23/2026
PFW, black variant, cell 70
LettermarkLast Updated : 6/23/2026
PFW, white on black variant, cell 71
LettermarkLast Updated : 6/23/2026
PFW, outline variant, cell 72
LettermarkLast Updated : 6/23/2026

Approved Verbiage

No approved verbiage specified.

Rules & Guidelines

hard rule

Athletic Blue Usage Restriction

Athletic Blue may only appear within the athletics brand identity suite. It should never be used as an accent color in design materials, uniforms or merchandise.

hard rule

Athletic Icon Legibility Requirement

When using the Icon, 'Purdue Fort Wayne™' must be legible and present on the product, merchandise, design, or uniform.

hard rule

Feel the Rumble Typeface and Color Usage

The typeface used for the 'Feel the Rumble' campaign is Champion. The secondary font is Helvetica Neue. The secondary font is for use only in 'Feel the Rumble' campaign messaging and is not a replacement for Myriad Pro. When utilizing the Campus Gold background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in White and 'RUMBLE' is in Black. When utilizing a black or dark-gray background, use the version of the 'Feel the Rumble' title graphic where 'FEEL THE' is in Campus Gold and 'RUMBLE' is in White.

hard rule

Feel the Rumble Mark Combination Restriction

The Feel The Rumble mark should not be used with the University signature logo or spirit marks, but may be used in conjunction with other Athletics marks (i.e. the Primary Athletic Mark and the Feel The Rumble Mark).

hard rule

Graphic Mark Minimum Size and Clear Space

The graphic mark should never be reduced smaller than 1.25 inches wide. The placement of surrounding elements (text, photos and other graphic elements) must respect the clear space guidelines. The distance of the clear space is proportional to one quarter of the height of the primary graphic mark.

hard rule

Graphic Mark Co-Branding Restriction

Graphic marks may NOT be used in conjunction with academic units, co-brands or athletic marks.

hard rule

Signature Logo Trademark Placement

When using the signature logo the ® placed after 'University' is mandatory. No 'TM' is needed after Fort Wayne.

hard rule

Signature Logo Clear Space and Minimum Size

The placement of surrounding elements (text, photos and other graphic elements) must respect the clear space guidelines. The distance of the clear space is proportional and must always equal or exceed the height of the 'W' in 'WAYNE.' The signature logo must be at least 1-inch wide.

hard rule

No All Gold Signature Logo

There is NO all gold signature logo.

hard rule

Monogram Usage Limitation

The monograms are for applications like social media avatars, where space is limited and the audience already knows the school by its full name.

hard rule

Trademark and TM Inclusion on Products

The ® and TM must be included on all promotional and retail products. The marks can be done in any size that best fits the needs of the overall design. The marks can appear in a tonal application.

hard rule

Logo and Wordmark Color Restriction

Purdue University Fort Wayne registered logos and wordmarks should not be used in any other color combination other than those specifically on the logo sheet. With limited approval from Trademarks and Licensing, other color exceptions may be acceptable (i.e. tonal applications).

hard rule

Logo and Wordmark Outline Restriction

Purdue University Fort Wayne registered logos and wordmarks should not be outlined in any way other than those specifically on the logo sheet.

hard rule

Logo and Wordmark Outline-Only Restriction

Purdue University Fort Wayne registered logos and wordmarks should not be used as an outline.

hard rule

Logo and Wordmark Gradient/Pattern Restriction

Do not fill the Purdue University Fort Wayne registered logos and wordmarks with a gradient or pattern.

hard rule

Logo and Wordmark Additional Elements Restriction

Do not add additional elements to Purdue University Fort Wayne registered logos and wordmarks.

hard rule

Logo and Wordmark Italicization Restriction

Do not italicize the wordmarks.

hard rule

Logo and Wordmark Cropping Restriction

Do not crop the Purdue University Fort Wayne registered logos and wordmarks in any way if space allows for a full application of the marks.

hard rule

Logo and Wordmark Inversion Restriction

Purdue University Fort Wayne registered logos and wordmarks should not be inverted.

hard rule

Logo as Letter Substitution Restriction

Do not use the Purdue University Fort Wayne registered logos to replace a letter in a word or phrase.

hard rule

Co-Brand Logo Creation Restriction

Individual school/college/unit names co-brand logos must be supplied by the individual school/college or unit and not created by individual units or suppliers.

hard rule

Logo Background Color Restriction

Do not reproduce ANY Purdue Fort Wayne logo on a red or royal blue background.

hard rule

Logo Overlay Restriction

At no time should anything be placed over Purdue University Fort Wayne registered logos and wordmarks.